New product Supporting the body changes of the fluctuation generation! Introducing the “Zutto Motto Bra,” a bra that you can wear all the time and want to wear it more, and that makes up your bust without constricting it.

[New product] Supports the body shape changes of the Yuragi
generation! Introducing the “Zutto Motto Bra,” a bra that you can wear all the time and want to wear it more, and that makes up your bust without constricting it. ​
HEAVENJapan Co., Ltd. Press release: May 8, 2025 [New product] Supporting the body changes of the fluctuation generation! Introducing the “Zutto Motto Bra,” a bra that you can wear all the time and want to wear it more, and that makes up your bust without constricting it. By not constricting the body, the unevenness of the body line is eliminated and the bust is made to round chest. Even the waramani generation, who finds tightness painful, can wear it all day long and feel light and feels good on the upper body without digging in! This product combines comfort and beauty. HEAVEN Japan Co., Ltd. (location: Kawachinagano City, Osaka Prefecture, CEO: Takashi Matsuda), which develops and sells
“appropriate underwear (R)” that fits each woman’s mind and body, has started selling a new product “Zutto Motto Bra” at its online shop from May 7th.
https://prcdn.freetls.fastly.net/release_image/32203/333/32203-333-0b5bfeb9420ae8faf5067baef3e6a926-1200×675.jpg As we get older, the bras we used to wear may become uncomfortable and we can’t keep wearing them, and the tightness can actually create gaps in our bodies.A woman’s body changes day by day depending on age, hormonal balance, etc. “Zutto Motto Bra” was developed based on feedback from staff and customers such as “The bra I was wearing until now felt so uncomfortable that I couldn’t keep wearing it” and “I want a bra that is comfortable to wear and helps shape my silhouette!” The most distinctive feature of HEAVEN Japan’s products is the high armpit design, which gathers the flesh of the armpits and back, making it a new type of flattering bra that flattens the back without constricting it. The high center of the front naturally lifts up the soft bust, giving it a plump silhouette. The side tightening provides gentle compression, but the two bones catch the gathered meat and provide just the right amount of support. Keeps a well-defined body.
https://prcdn.freetls.fastly.net/release_image/32203/333/32203-333-1866f1050bfc973c42257b23cc96a0a9-948×608.png Front center is high and has 2 bones
https://prcdn.freetls.fastly.net/release_image/32203/333/32203-333-77127dfbd08d9e2a03e68c5303b78301-932×538.png
https://prcdn.freetls.fastly.net/release_image/32203/333/32203-333-9511190d048f22878fac0b1f973d4387-932×538.png Because the underbelt is thin, the pressure is concentrated, so if it is soft meat, it tends to dig into it, creating a difference in the back. The back is supported on a wide surface to distribute pressure, making it light and comfortable to wear all day long. Additionally, no tape is used on the top of the back belt, so you can keep your upper body neat and clean without biting in. It will also make your clothes look more beautiful.
https://prcdn.freetls.fastly.net/release_image/32203/333/32203-333-c3ecbc759b9da61b2e21cb815b40e1a3-1000×860.png No table used
https://prcdn.freetls.fastly.net/release_image/32203/333/32203-333-3562053b4a72363cd67d2e20ee429608-954×546.png “More than ever” is a lot of attention to comfort so that you can continue to wear it forever. The handling instructions are also printed directly on the lining, making it comfortable without any tingling. The wires are also made of a unique 3D wire that is designed to fit the body, making them less likely to cause pain.
https://prcdn.freetls.fastly.net/release_image/32203/333/32203-333-796a1ea02f907736b35f284ade4d1b5e-3410×1425.png The straps have been changed to suit the cup size to provide firm support for the bust and reduce stiff shoulders. Additionally, the hooks are three rows and three-tiered hooks, so you can rest assured that they won’t slip all day long.
https://prcdn.freetls.fastly.net/release_image/32203/333/32203-333-c1a200aafc26044ed69e35dd88ca42bd-1124×766.png It becomes easy to feel the tightness, making it impossible to wear a regular bra, and even those who wear innerwear with cups that are gentle on the wearer can wear it without stress.
カップ付きインナーよりバストをしっかり支えてくれるため、シルエットも整います。
https://prcdn.freetls.fastly.net/release_image/32203/333/32203-333-4c1e1bd8d6f6007d33f1fa3605c8c53d-948×672.png In addition, there are 50 sizes available from C65 to K90, so everyone from small breasts to glamorous women can find the perfect size.
https://prcdn.freetls.fastly.net/release_image/32203/333/32203-333-ce07c3fe7cfd0ab9748425403f572a68-870×860.png
https://prcdn.freetls.fastly.net/release_image/32203/333/32203-333-87a4619885072b8280fafd6e993ea6c5-870×860.png HEAVEN Japan’s underwear, which fulfills all the requirements of “comfortable to wear,” “functions that adjust the shape of the bust,” and “three-dimensional appearance when worn,” is packed with the knowledge of pattern makers who have been making underwear for over 45 years. We have repeatedly produced prototypes and tried them on by our staff, and only deliver products that are satisfying. We would like to continue to be close to each woman’s mind and body through “appropriate underwear (R)” that suits each woman’s lifestyle. Product Name: Much More Bra Price: 7,480 yen (tax included) Size: Cup C-D, Under 65-80 cm Cup E-K, Under 65-90 cm Color: Black URL: https://shop.heaven-jp.co.jp/products/3208-bk *Matching shorts are sold separately. Standard shorts Price: 1,650 yen (tax included) Size: M, L, LL, 3L Color: Black URL:
https://shop.heaven-jp.co.jp/products/5113-bk Functional deep shorts Price: 1,650 yen (tax included) Size: M, L, LL, 3L Color: Black URL: https://shop.heaven-jp.co.jp/products/5131-bk T-back shorts Price: 1,980 yen (tax included) Size: M, L, LL Color: Black URL:
https://shop.heaven-jp.co.jp/products/5116-bk HEAVEN Japan Online Shop https://shop.heaven-jp.co.jp/ HEAVEN Japan Co., Ltd. (corporate site) https://heaven-jp.co.jp/