ICL Co., Ltd. First collaboration with the long-established Paris handicraft brand “Maison SAJOU” Delicate embroidered wear perfect for early summer will be released on Monday, May 12th

[ICL Co., Ltd.] First collaboration with the long-established Paris handicraft brand “Maison SAJOU” Delicate embroidered wear perfect for early summer will be released on Monday, May 12th ​ ICL Co., Ltd. Press release: May 8, 2025 First collaboration with the long-established Paris handicraft brand “Maison SAJOU” Delicate embroidered wear perfect for early summer will be released on Monday, May 12th. The lifestyle brand “Afternoon Tea LIVING” will release its first collaboration item with the long-established Parisian handicraft brand “Maison SAJOU” at Afternoon Tea Living stores and Afternoon Tea’s official online store from Monday, May 12th. Click here for details
https://prcdn.freetls.fastly.net/release_image/5765/351/5765-351-194651f17559b9ade9ef1c9188cbc1db-1500×750.jpg The V-neck and open-collar blouses are decorated with carefully selected embroidery designs from the archives, and the puff-sleeve dresses are designed with delicate small floral patterns. Furthermore, the lineup is filled with SAJOU’s worldview, including tote bags with motifs of the cover designs of the design collection. ■Product list
https://prcdn.freetls.fastly.net/release_image/5765/351/5765-351-3ed7353d4a68a275456839acd68c462d-2100×2100.jpg V-neck blouse ¥9,900
https://prcdn.freetls.fastly.net/release_image/5765/351/5765-351-622b68ec54c56857a72118a726dda804-1200×1200.jpg V-neck blouse ¥9,900
https://prcdn.freetls.fastly.net/release_image/5765/351/5765-351-9d349647a3e978cca29e4ab9113215d8-1200×1200.jpg Patchwork blouse ¥9,900, patchwork skirt ¥13,970
https://prcdn.freetls.fastly.net/release_image/5765/351/5765-351-4ca70c7577f18ba7127c9069f009c590-1200×1200.jpg Tiered dress ¥15,950
https://prcdn.freetls.fastly.net/release_image/5765/351/5765-351-836a3e91fba2e7d42ce229b4a2dadc69-1200×1200.jpg Switching blouse ¥11,000
https://prcdn.freetls.fastly.net/release_image/5765/351/5765-351-cc698086a821cefdf534cd504cd9282f-1200×1200.jpg Tote bag ¥4,400, mini tote bag ¥3,300
https://prcdn.freetls.fastly.net/release_image/5765/351/5765-351-de9084f020816b6002eadbda8398069b-1200×1200.jpg Flat pouch ¥2,640 each, cotton ribbon ¥1,540 each *All prices include tax ■Maison SAJOU Maison SAJOU- SAJOU is a French embroidery brand founded by Jacques Simon-Sajou in the 1830s. The booklet with initial designs for embroidery fascinated French ladies and received high praise, including winning numerous awards at the World’s Fair. It closed its doors once in 1954, but was revived in 2004 (or 2005) by Frédéric Crestin-Billet. Currently, there are collectors all over the world, and it is overwhelmingly popular in the handicraft world as a “coveted saju”. Not only embroidery albums We are also expanding into new worlds such as sewing tools and household objects. ■Afternoon Tea LIVING introduction Under the message of “spice of a day,” we incorporate seasonal trends and trends into our daily lives to create a colorful life. A lifestyle brand that brings you a little spice into your life by helping you discover the inspiration behind Shiawase. Afternoon Tea LIVING has a wide range of items from dining, kitchen, living room, bath, stationery to clothing. Currently, we are operating approximately 120 stores nationwide and an online store. The store has gift concierges with a wealth of knowledge about gifts who can help you choose a gift that will bring a smile to both the giver and the recipient. “Today is a Gift. Make today a little bit better.” ”, we propose the fun of gift-giving. Afternoon Tea LIVING brand site
https://prcdn.freetls.fastly.net/release_image/5765/351/5765-351-67dbf622b045a77feaad67cf4e12d9be-1200×848.jpg