LOEWE x On latest collaboration. New Cloud Venture 2.0 and expanded clothing collection coming soon.

LOEWE x On latest collaboration. New Cloud Venture 2.0 and expanded clothing collection coming soon. ​ LVMH Fashion Group Japan LLC LOEWE JAPAN Press release: May 8, 2025 To those involved in the media LOEWE x On latest collaboration. New Cloud Venture 2.0 and expanded clothing collection coming soon. LOEWE and Swiss sports brand On collaborate on the FW25 collection, featuring an expanded range of clothing and Cloudventure 2.0. The original Cloudventure, designed in collaboration with Loewe and On, is reimagined with new materials and flowing lines.
https://prcdn.freetls.fastly.net/release_image/10711/125/10711-125-37053b2c76c08b8382fdcbe65c20e10e-2160×2700.jpg Daisuke Takahashi (Tricking Performer)
https://prcdn.freetls.fastly.net/release_image/10711/125/10711-125-09cb4cf61c3570bcd2dae8dff0d15a3d-2160×2700.jpg Marie-Louise Herteau (dancer)
https://prcdn.freetls.fastly.net/release_image/10711/125/10711-125-3d16925a92dfc47e2851343c2e033c0d-2160×2700.jpg Mana Kimura Anderson (Nunchaku artist)
https://prcdn.freetls.fastly.net/release_image/10711/125/10711-125-8fb0f412e9c8312c81855808c1b5db7f-2160×2700.jpg Matthew Bell (rock climber) Cloud Venture 2.0, which was created to confront Mother Nature, has been redesigned to fit the urban terrain. The upper features a new translucent mesh, covered in a bold Loewe anagram to play with texture and depth. In addition, Helion (TM) is added to Cloudtec (R), which is On’s leading technology. Combined with superfoam, it delivers performance-level comfort in an everyday shoe. The outsole also features Missiongrip(TM) rubber with a marble pattern and sophisticated reinforcement details throughout. Cloud Venture 2.0 will be released on Wednesday, May 14th in a wide variety of colors, including a variety of neutral colors as well as vibrant grass green and blue/red/white combinations. At the same time, Cloud Tilt will also be available in two new colors, electric blue and pale pink, in addition to the conventional all black, all white, and dark sand. Cloud Venture 2.0 ￥68,200
https://prcdn.freetls.fastly.net/release_image/10711/125/10711-125-0cffc0d2c2797fbb040537783fbcc2e1-1788×2700.jpg Gunmetal
https://prcdn.freetls.fastly.net/release_image/10711/125/10711-125-1b7f134cd45a53a237ac23501cd66c01-1788×2700.jpg Sand
https://prcdn.freetls.fastly.net/release_image/10711/125/10711-125-cf89b64e14d9ed9bd0840b842a36a3fd-1788×2700.jpg Yellow/Tan/Gray
https://prcdn.freetls.fastly.net/release_image/10711/125/10711-125-78fff1b5a5592c32a80f1311cfa5d387-1788×2700.jpg grass green
https://prcdn.freetls.fastly.net/release_image/10711/125/10711-125-02f3c0e84b8a984722fa30bd02a8a0ea-1788×2700.jpg Blue/Red/White
https://prcdn.freetls.fastly.net/release_image/10711/125/10711-125-6b3bcc78294a6d2499ff446f2620473f-1788×2700.jpg Khaki green
https://prcdn.freetls.fastly.net/release_image/10711/125/10711-125-e602e754fba55d1b3c462593b38a20c7-1788×2700.jpg Pale pink Cloud Tilt ￥68,200
https://prcdn.freetls.fastly.net/release_image/10711/125/10711-125-9ae6026abe0d775df71b9b38c2270bf7-1788×2700.jpg Electric blue
https://prcdn.freetls.fastly.net/release_image/10711/125/10711-125-5ccb9ce1416324fb1ec4a8eb74b791c9-1788×2700.jpg Pale pink Our capsule collection of clothing and accessories features technical wear and statement outerwear to support your active lifestyle. The colors are based on earthy neutral colors, with vivid colors added as accents. With an emphasis on protection and
performance, we use engineered fabrics that are breathable,
comfortable, and lightweight. The range includes ultra jackets in ripstop fabric, active T-shirts in textured technical jersey fabric, as well as shorts, caps and socks, and for women there are performance bras and tights. MEN’S READY TO WEAR
https://prcdn.freetls.fastly.net/release_image/10711/125/10711-125-f9503d4ad04dce273b1b439434a365fe-1788×2700.jpg ULTRA JACKET ¥116,600
https://prcdn.freetls.fastly.net/release_image/10711/125/10711-125-8e3acea91abcce55b431008cc363a784-1788×2700.jpg ACTIVE T-SHIRT ¥42,900
https://prcdn.freetls.fastly.net/release_image/10711/125/10711-125-7fe0478187641c13e5ff26834b7f2508-1788×2700.jpg ACTIVE T-SHIRT ￥60,500
https://prcdn.freetls.fastly.net/release_image/10711/125/10711-125-35882beb0011d754adf41d4c0b6d779d-1788×2700.jpg PERFORMANCE SHORTS ¥64,900 WOMEN’S READY TO WEAR
https://prcdn.freetls.fastly.net/release_image/10711/125/10711-125-f118bb0702b878c93ef5b24582cc44a8-1788×2700.jpg SOFT BRA ¥36,300
https://prcdn.freetls.fastly.net/release_image/10711/125/10711-125-feef761c96e77bd5aa3ba112a5b2066c-1788×2700.jpg SOFT BRA ¥36,300
https://prcdn.freetls.fastly.net/release_image/10711/125/10711-125-c951709a7aa9a7daa1bd41b2f6f2cdbf-1788×2700.jpg ACTIVE TIGHTS ¥55,000
https://prcdn.freetls.fastly.net/release_image/10711/125/10711-125-a00d07fbaaf79a4ad10505a39f500cf2-1788×2700.jpg PERFORMANCE SHORTS ¥64,900 Shot by photographer George Ayers, the campaign features nunchaku artist Mana Kimura Anderson, rock climber Matthew Bell, dancer Marie-Louise Herteau, and tricking performer Daisuke Takahashi, and celebrates the variety of movement that can be created like craft. The setting for these images and videos, a poetic mix of art and physical movement, is Les Costes Mares in the north of Barcelona, ​​which boasts a dynamic landscape. Movement is not only a movement, but also a performance, a story, the fruit of effort, and an expression of creativity. The campaign’s main footage, shot by Sam Davis, captures all the struggles that make this possible: training, exhausting, trying, failing, and trying again. This campaign is based on equal parts hardship and success. The latest collaboration between LOEWE and On will be available for pre-sale on Wednesday, May 14th at the online store, Casa Loewe Madrid and the On official online shop (on.com), and will be available in LOEWE stores and On Flagship Store Cat Street on Thursday, May 15th. Available stores Wear: Casaroebe Ginza Casaroeve Omotesando Loewe Shibuya Parco Women’s shoes: Casaroebe Ginza Casaroeve Omotesando LOEWE Daimaru Sapporo store Loewe Isetan Shinjuku Store 3F Loewe Shibuya Parco Loewe Matsuzakaya Nagoya Store Loewe Hankyu Umeda Main Store 3F Loewe Iwataya Main Store Men’s shoes: Casaroebe Ginza Casaroeve Omotesando Loewe Isetan Shinjuku Store Men’s Building 4F Loewe Shibuya Parco Loewe Matsuzakaya Nagoya Store Loewe Hankyu Men’s Osaka About On On is a sports brand born in the Swiss Alps in 2010. With a mission of “Ignite the human spirit through movement,” we bring premium footwear, apparel, and accessories to the market for running, outdoor, training, tennis, and lifestyle. It has been 15 years since the brand was launched, and its rapid growth has been supported by innovative technologies such as CloudTec (R), which has received world patents, and LightSpray (TM), which overturns industry common sense, design that shines with functional beauty, and recycling-oriented manufacturing. With our “Dream On.” spirit of continuing to chase dreams, we have steadily increased our fan base and are currently operating in over 80 countries. About LOEWE Founded in Spain in 1846, Loewe has been one of the world’s leading luxury brands for over 179 years. With its intellectual and playful fashion, bold and lively Spanish lifestyle, and unparalleled expertise in leather, it stands out as a brand that values ​​craft and culture. ＜Contact information＞ LOEWE JAPAN CLIENT SERVICE 03-6215-6116