FERRAGAMO Announces 2025 Pre-Fall Collection

[FERRAGAMO] Announcement of 2025 Pre-Fall Collection ​
Ferragamo Japan Co., Ltd. Press release: May 8, 2025 [FERRAGAMO] Announces 2025 Pre-Fall Collection Shot by Italian film director Alice Rohrwacher
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https://prcdn.freetls.fastly.net/release_image/90078/26/90078-26-204b89624b202910c48f91c82874095a-1080×1350.jpg Ferragamo has announced the campaign for its Pre-Fall 2025 collection. This campaign will consist of three parts, and the one released this time is “Chapter 1 – Appointment”. Ferragamo’s story is deeply connected to the world of film. Salvatore Ferragamo made a name for himself in Hollywood as the “Shoemaker to the Stars” by creating iconic designs for legendary stars such as Joan Crawford and Judy Garland, and contributing to the visual expression of classic American films, from Westerns to romantic comedies. The Pre-Fall 2025 collection returns to the brand’s roots and explores these
relationships through the eyes of renowned Italian film director Alice Rohrwacher. A three-part film shot at Italy’s prestigious film studio Cinecittà Studio will be released throughout the season. “We wanted to create a story that was very ‘Italian’, even though it was based on a Hollywood movie. Alice has a very clear point of view and creates work with humor and charm. Her ability to make a certain era feel contemporary is exactly what we were aiming for.” – Maximilian Davis In this work, which takes the product as the main character, Rohrwacher sheds light on the behind-the-scenes and handcrafted techniques of filmmaking during the Golden Age, celebrating two types of craftsmanship: filmmaking and Ferragamo’s craftsmanship. Image
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https://prcdn.freetls.fastly.net/release_image/90078/26/90078-26-97ba00940e704f7a4d0c74159b49921b-1080×1350.jpg Chapter 1 – Appointment Angelina Kendall takes inspiration from the timeless elegance of classic silver screen actresses. The camera captures her quiet behind-the-scenes moments. She is seen having her make-up reapplied, her Gancini pumps polished, and bag in hand, walking towards the lights with the sound of a clapperboard. “Looking back at the archives, those pumps are one of Ferragamo’s most iconic items. That’s why we introduced the Gancini pumps as a way to express elegance, a little humorous, and somewhat ironic in the process of creating a movie star.” Chapter 2 – Adventure Just as summer is at its peak and the scenery that colors the season stands out clearly, the same goes for items that are appropriate for this season. Sandals with round cork heels and raffia embellishments, carefully woven Gancini tote bags, and easy-to-wear men’s slip-on mules. Paying homage to the innovative spirit first attempted by Salvatore Ferragamo, this story centers on natural materials, and as the camera pulls back, it reveals the film’s technique of using scraps of cloth to create the illusion of waves crashing against each other. “Salvatore’s idea of ​​using materials around us to create new expressions is very interesting to me. This scene is really about innovation and craft, so it felt natural to use that to create the scene itself.” Chapter 3 – Overlapping dreams As autumn approaches, Angelina Kendall slowly rides her bicycle through the serene landscape of Tuscany with an
phantom-like version of herself created using mirror techniques. On her feet are high-heeled loafers decorated with rose buckles, and in her hands is a new soft bag made of supple leather with Gancini earrings and elegant pleats. “The soft leather, the shiny crocodile print, and the knitted dress with a boucle texture give it a slightly more mature appeal. We want you to enjoy the expressions of the various materials. The image of a woman riding a bicycle in a dress and pumps embodies modern Italian elegance. This is exactly the Ferragamo woman we envision today.” Credits: Videos and Stills on Models Creative Director: Maximilian Davis Campaign Creative Direction: Ferdinando Verderi Director: Alice Rohrwacher Stylist: Lotta Volkova Set Designer: Emita Frigato Models: Angelina Kendal, Giovanni Gherzi Hair: Virginie Moreira Make-up: Thom Walker
Manicurist: Sylvie Macmillan Still Life Images Creative Director: Maximilian Davis Campaign Creative Direction: Ferdinando Verderi Photographer: Francois Coquerel Stylist: Lotta Volkova Set Designer: Emita Frigato