[Adastria Co., Ltd.] “niko and…” will be selling pre-order items in collaboration with the British national character “MR. MEN LITTLE MISS” online from Friday, May 9th!
Adastria Co., Ltd. Press release: May 9, 2025 “Niko and…” will be selling pre-order items in collaboration with the British national character “MR. MEN LITTLE MISS” online from May 9th (Friday)! Lots of gorgeous campaigns such as greeting events and novelty items
https://prcdn.freetls.fastly.net/release_image/1304/2622/1304-2622-dd81590580a69998926f7275ab103f1f-1920×1005.jpg Niko and…, a style editorial brand developed by Adastria Co., Ltd. (Headquarters: 2-21-1 Shibuya, Shibuya-ku, Tokyo, President and CEO: Osamu Kimura), has signed a license agreement with Sanrio Co., Ltd. to release some collaboration goods with the British picture book character MR. MEN LITTLE MISS from May 9, 2025 (Friday). …”Official web store and Pre-orders will be sold at ST (and Esty). This release is scheduled to begin on Friday, June 6, 2025, and those who purchase the collaboration item at “niko and …” stores nationwide and at and ST TOKYO will receive a novelty gift on a first-come, first-served basis, and a gift campaign will be held at “niko and …” official X. Furthermore, on Saturday, June 7, 2025, a greeting event will be held at the “niko and…” Yokohama Bay Quarter store where you can meet “Mr. Happy” and “Little Miss Princess.” “Niko and…” is developing projects that propose unique products and experiences through the nine elements of the brand’s “uni9ue senses” (clothing, food, housing, play, knowledge, health, travel, sound, and LOCAL). “MR. MEN LITTLE MISS” is a picture book series created in England in 1971. The characters that appear in the picture book express various
personalities and characteristics of humans, and there are over 90 characters. The unique and friendly characters are popular with a wide range of people, from children to adults, not only in the UK but also all over the world. The unique products and ideas proposed by “niko and…” called “uni9ue senses,” and the unique characters of “MR. MEN LITTLE MISS” both have something in common in valuing “the joy of diversity,” and their first collaboration was realized as a result of their mutual thoughts. For this collaboration, we have prepared a comic pattern that combines two worldviews, such as the characters of “MR. MEN LITTLE MISS” wearing “niko and…” items and a fun
conversation such as “Let’s go to the “niko and …” store, and a check pattern that expresses the characters in silhouette so that adults of all ages can easily adopt them. Items filled with the commitment of “…” are limited designs that can only be obtained at “niko and…”.
https://prcdn.freetls.fastly.net/release_image/1304/2622/1304-2622-d100320ed5f1cc31e5bfbcbf36eb1a2f-1920×1005.jpg ■ “niko and …” x “MR. MEN LITTLE MISS” collaboration overview Pre-order release date May 9, 2025 (Friday) 10:00~Sequentially *Only available at the official web store and ST Reservation site
https://www.dot-st.com/nikoand/disp/itemlist/?dispNo=002005286 *Pre-order sales for some products. *The reservation will end as soon as the reservation limit is reached. Book release date June 6, 2025 (Friday) 10:00~Sequentially*Release date may change due to production reasons. Available stores All “niko and…” stores in Japan, overseas stores, and ST TOKYO, official web store and ST, ZOZOTOWN, Rakuten Fashion *Release date may vary depending on the store Special site https://www.dot-st.com/nikoand/cp/202506product_zakka *Released at 10:00 on Friday, June 6, 2025 *Products will be released sequentially after 10:00 ■ “niko and …” x “MR. MEN LITTLE MISS” collaboration item details (some product excerpts) The die-cut cushions with character motifs are a little on the small side, so we recommend buying more than one. The cute design will brighten up your room and make you smile just by displaying it.
https://prcdn.freetls.fastly.net/release_image/1304/2622/1304-2622-2cb3d8c166235ea76f826eadb0c22fef-2560×1502.png Product name: Character cushion Price: ¥1,980 (tax included) All 5 types The tufted mat has a vintage feel and is recommended not only for displaying at your entrance or bedside, but also as a chair pad.
https://prcdn.freetls.fastly.net/release_image/1304/2622/1304-2622-fc273049055059d45b3ce1bfa3d75831-2560×1502.png Product name: Mini tufted mat Price: ¥2,750 (tax included) 2 types in total A drawstring pouch perfect for storing small items such as cosmetics, sweets, and mobile goods. When you tighten the string, it takes on a rounded shape, making it an item that is sure to soothe you every time you use it.
https://prcdn.freetls.fastly.net/release_image/1304/2622/1304-2622-ee90c44937f50288006fc9589b70ed70-2560×1502.png Product name: Drawstring pouch Price: ¥1,430 (tax included) All 3 types The wet tissue pouch, which is useful for leisure activities, has a handle and is easy to hang on a hook, making it convenient when going out. It has partitions on the inside for easy organization, so it is also recommended as a pouch to organize small items. Image
URL: https://prcdn.freetls.fastly.net/release_image/1304/2622/1304-2622-57e98b5777d115f282f6a8c8fb5464a7-2560×1502.png Product name: Wet tissue pouch Price: ¥2,420 (tax included) 2 types in total A large leisure seat that provides plenty of room even when used by two people. It can be folded for compact storage and has a handle for convenient carrying.
https://prcdn.freetls.fastly.net/release_image/1304/2622/1304-2622-b10d6da125b1b7898eff566d1dca9809-2560×1502.png Product name: Leisure sheet Price: ¥5,500 (tax included) 2 types in total The color-changing tumbler changes color when you pour a cold drink into it, and with its eye-catching colorful colors, it’s a design that’s sure to make summer fun. The color changes at
temperatures below about 15 degrees, so it is recommended for everyday use as well as as an item to liven up parties and other gatherings.
https://prcdn.freetls.fastly.net/release_image/1304/2622/1304-2622-41749bf78eb2b0da2241c50b94d250f4-2560×1502.png Product name: Color change tumbler Price: 1,210 yen (tax included) 2 types in total ■About the campaign 1. Project “Greeting Event” Overview Popular characters from “MR. MEN LITTLE MISS” are coming to “niko and…”!? You can enjoy taking commemorative photos and interacting with “Mr. Happy” and “Little Miss Princess.” Event date and time Saturday, June 7, 2025 1st 12:00~ 2nd 14:00~ 3rd 16:00~ Capacity 25 groups each time (15 groups for advance reservations, 10 groups for same-day slots) Venue “niko and…” Yokohama Bay Quarter store Address Yokohama Bay Quarter 3F, 1-10 Kinko-cho, Kanagawa-ku, Yokohama-shi, Kanagawa Prefecture How to participate 1. Advance reservation Those who have made advance reservations can participate without lining up on the day. Reservation period: May 16, 2025 (Friday) 10:00~ June 5, 2025 (Thursday) 12:00 Conditions: Anyone can participate Cost: Free *As it is a first-come, first-served basis, it will end as soon as all slots are filled even within the reception period. *To make a reservation, you need to download the and ST app and register as a member. 2. Participation on the day Participation tickets will be distributed in front of the store 15 minutes before each event. Information will end as soon as the maximum number of participants is reached. Conditions: Anyone can participate Cost: Free *If there is space available after the reservation period ends, we will add you to the participation slot on the day. *The latest information on the event will be distributed on the official Instagram of “niko and…” miscellaneous goods (@nikoand_tools). Reservation site https://www.dot-st.com/cp/st_ticket_booking 2． Project “Novelty” Overview 1. To commemorate the collaboration between “niko and…” and “MR. MEN LITTLE MISS,” those who purchase one or more “niko and…” products will receive a “sticker” with a collaboration limited design on a first-come, first-served basis. 2. Those who purchase one or more “MR. MEN LITTLE MISS” collaboration products will receive a
collaboration limited design “Shopper” and “Can Mirror” as a gift. Distribution date June 6, 2025 (Friday) – July 17, 2025 (Thursday) Distribution store 1. “niko and …” stores nationwide 2. “niko and …” stores nationwide, and ST TOKYO *Purchases at the official web store and ST, ZOZOTOWN, and Rakuten Fashion are not eligible ■Sticker total 6 types *One type will be given at random *The image is for illustrative purposes only. Some designs and specifications may differ
https://prcdn.freetls.fastly.net/release_image/1304/2622/1304-2622-96ad2fc563037d687ad60891564920df-1080×1080.jpg ■Shopper 2 types (S size / L size) *Depends on the size of the product you purchase *The image is for illustrative purposes only. Some designs and specifications may differ
https://prcdn.freetls.fastly.net/release_image/1304/2622/1304-2622-40b5057b641a9300ab04d02132a61671-1080×1080.jpg ■Can mirror 2 types *One type will be given at random *The image is for illustrative purposes only. Some designs and specifications may differ
https://prcdn.freetls.fastly.net/release_image/1304/2622/1304-2622-d2a7be51f0555a7f11b671c6b45587bd-1080×1080.jpg 3. Project “X Present Campaign” Overview “Niko and …” and “MR. MEN LITTLE MISS” collaboration commemoration Follow & Repost gift campaign Application period Friday, June 6, 2025 – Friday, June 20, 2025 23:59 How to apply 1. Follow “niko and …” official X account (@nikoand) and “MR. MEN LITTLE MISS” official X account (@mrmen_jp) 2. Repost the target post Present contents A. Various friends set for 3 people (Picture book: Various friends / Collaboration item: Mini cushion) B. Let’s try it again set for 3 people (Picture book: Let’s try it again / Collaboration item: Pouch) C. It’s fine as is set for 4 people (Picture book: It’s fine as it is / Collaboration item: Color change tumbler) 4. Project “Stamp Rally” Overview Visit two stores and get luxurious novelties! If you purchase one or more “MR. MEN LITTLE MISS” collaboration products at either “niko and … TOKYO” or and ST TOKYO and present your stamped purchase receipt at another store, you will receive a collaboration limited edition “water”.
Distribution date June 6, 2025 (Friday) – July 17, 2025 (Thursday) Distribution store “niko and … TOKYO” (1F2F, 6-12-20 Jingumae, Shibuya-ku, Tokyo) and ST TOKYO (1F WITH HARAJUKU, 1-14-30 Jingumae, Shibuya-ku, Tokyo) ■Water 1 type in total *The image is for
illustrative purposes only. Some designs and specifications may differ
https://prcdn.freetls.fastly.net/release_image/1304/2622/1304-2622-4971d00e1ecf934588500db328a86c66-1080×1080.jpg ■About “MR. MEN LITTLE MISS” “MR. MEN LITTLE MISS” is a character that is loved all over the world and was created in a British picture book. The heart-warming and heartwarming story told by over 90 unique characters that express the various personalities and characteristics of humans has been turned into many picture books and has become popular. https://www.sanrio.co.jp/characters/mrmenlittlemiss/ https://www.instagram.com/mrmen_jp/ ＜X＞ https://x.com/mrmen_jp ■About “niko and …”
https://prcdn.freetls.fastly.net/release_image/1304/2622/1304-2622-f9ec86532e7c114ab77af3a37b866a96-1573×231.jpg “Niko and…” is a “style editorial brand” that sells apparel, miscellaneous goods, furniture, and food and beverages. We have a lineup of items that are not only practical, but also have a sense of humor, which will bring you unexpected surprises and discoveries that will eventually fit into your lifestyle. Based on this message, we are developing our business for men and women in their 20s and 30s. 145 stores nationwide (as of the end of April 2025, including web stores). https://www.dot-st.com/nikoand/ https://www.nikoand.jp/
https://www.instagram.com/nikoand_official/ ■About Adastria Group
https://prcdn.freetls.fastly.net/release_image/1304/2622/1304-2622-7101b90f5d6b074d6f5573554bd88092-850×213.jpg The Adastria Group is a multi-company group that includes “Adastria Co., Ltd.”, “Element Rule Co., Ltd.”, “BUZZWIT Co., Ltd.”, and “Zetton Co., Ltd.”, which operate more than 45 brands such as apparel, miscellaneous goods, and food and beverages, as well as “&ST Co., Ltd.”, which operates mall and media businesses, “Adastria Logistics Co., Ltd.”, which handles the group’s logistics, and a special subsidiary, “WeOur Co., Ltd.”. We aim to become a “Play fashion! platformer” that strengthens ties with various stakeholders and spreads the excitement of fashion both domestically and
internationally. Shibuya Hikarie, 2-21-1 Shibuya, Shibuya-ku, Tokyo 150-8510 https://www.adastria.co.jp/
https://www.instagram.com/adastria_official/
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