EGBA Co., Ltd. Announcing collaboration items with “COHINA”, a brand for petite women, and inner fashion b rand “tu-hacci”

[EGBA Co., Ltd.] Brand for petite women “COHINA” announces
collaboration items with inner fashion brand “tu-hacci” ​
EGBA Co., Ltd. Press release: December 4, 2024 COHINA, a brand for petite women, announces collaboration items with inner fashion brand “tu-hacci” Night bra in original color and size will be released from Wednesday, December 4th
https://prcdn.freetls.fastly.net/release_image/149154/12/149154-12-6c9dbf0524014ab79ce766af37af12e7-1920×1005.jpg EGBA Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, Representative Director: Motonari Kiyama) develops the apparel brand “COHINA” for petite women around 150 cm tall, and the inner fashion brand “tu-hacci”. )” will be sold in limited quantities from 20:00 on Wednesday, December 4, 2024. COHINA is an apparel brand aimed at petite women around 150cm tall that was born from the idea of ​​“Let’s make beautiful clothes that people of short stature can wear beautifully in sizes that they really want.” Currently, it has over 220,000 Instagram followers and has grown into a brand loved by many petite women. In this collaboration with “tu-hacci”, the night bra series “Luxia Sleep”, which has sold over 1 million copies (as of June 2024), has been made into COHINA’s original size to fit the body shape of petite women. While still being comfortable to wear while sleeping, the shoulder straps and laces have been shortened, and the under-65 size is now available in under-60 sizes, making it an item that is more suitable for petite women. In addition to the standard ivory and charcoal, we also have a limited edition tint pink that is perfect for fall and winter. Enjoy a wonderful holiday season with a comfortable night’s sleep with this original night bra that snuggles up to petite women. Collaboration overview Sales start date and time: Wednesday, December 4, 2024 20:00 COHINA official online store “COHINA STORE”: https://cohina.net/ Featured page:
https://cohina.net/collections/yuna-santa-is-coming *Please see the special feature page for details “Tu-hacci x COHINA collaboration” Premium night bra that wraps you completely “Laxia”
https://prcdn.freetls.fastly.net/release_image/149154/12/149154-12-513535cd14e8c6e5d84f565761ac9fa9-1280×570.png Price: ¥3,480 (tax included) Size: 60M, 60L Color: Ivory, tint pink, charcoal YUNA Santa is Coming
https://prcdn.freetls.fastly.net/release_image/149154/12/149154-12-6b0614099bfdeaa25ca4058b45e0b359-1080×720.jpg In addition to this collaboration item, the night bra, special items from COHINA’s popular live bar Yuna (@yuna_cohina) are now available as a special holiday season project! We have a wide selection of items that will be useful this winter, from accessories such as snoods and gloves to knitwear and loungewear. View details ​ ■About tu-hacci We offer items that enrich women’s lifestyles under the theme that “underwear is also a part of fashion.” tu-hacci is an inner fashion brand that boosts your freedom and confidence. We deliver designs that help you live beautifully in your own way with reliable quality. Official website: https://www.tu-hacci.co.jp/ Official Instagram: @tu_hacci Feature page 1:
https://www.tu-hacci.co.jp/f/feature/2411_cohina_collabo-01 Feature page 2: https://www.tu-hacci.co.jp/f/feature/2411_cohina_collabo-02 About “COHINA” A brand aimed at women around 150cm tall that was born from the idea of ​​“Let’s make beautiful clothes that people really want, in sizes that even short people can wear beautifully.” Based on the brand concept of “clothes that shine on you”, we pursue the “beauty of petite women” and propose clothes that allow you to live your life in your own way. As of August 2024, he has over 220,000 followers on Instagram. Sales through Instagram Live, which emphasizes empathy, are becoming a hot topic. Official website:
https://cohina.net/ Official Instagram: @cohina.official Director Profile Ayako Tanaka Director of COHINA. Height: 148cm. Born in 1994. In 2018, while studying at Waseda University, she launched COHINA, an apparel brand for petite women. Based on the concept of “clothes that shine on you”, we offer fashion that will make petite women around 150 cm tall shine. In 2022, she will also launch a brand called “STRATA” for petite adult women. In February 2023, Shufunotomosha will release her first book, “Learning with a 148cm Director: A
Fashionable Book for Small People to Shine”. Instagram: @ayako_cohina