LILY BROWN “Lily Bear 2025 SUMMER FESTIVAL” New Lily Bear Collection

[LILY BROWN] “Lily Bear 2025 SUMMER FESTIVAL” new Lily Bear collection ​
Mash Holdings Co., Ltd. Press release: May 9, 2025 [LILY BROWN] “Lily Bear 2025 SUMMER FESTIVAL” New Lily Bear Collection [Pre-release of products on Friday, May 9] Introducing items that will become the main character of this summer from the bear motif “Lily Bear”, which is very popular every season The women’s brand “LILY BROWN” developed by Mash Style Lab Co., Ltd. (Headquarters Chiyoda-ku, Tokyo / President Hiroyuki Kondo) will release a new collection of Lily Bear items from 0:00 on May 15th (Thursday) at the official online store, Mash Group official app “MASH STORE”, EC department store USAGI ONLINE, and stores nationwide. (*Store release times are based on each store’s opening time) Special pages will be released at each online store from 12:00 (noon) on the same day.
https://prcdn.freetls.fastly.net/release_image/18505/3320/18505-3320-d440969f3d813a6ab99057318c5726f7-900×600.jpg Introducing items from the popular Lily Bear series that will become the mainstay of this summer. The rough fit, photogenic look, and sophisticated details create a comfortable link to the exhilaration of the festival. Let’s have a super fun summer with photogenic moments. Lineup
https://prcdn.freetls.fastly.net/release_image/18505/3320/18505-3320-2f8dd7d6ba2454d06a09f24e984ff307-1960×1080.jpg Product name: Lily Bear cable knit pullover Price: ¥12,980 Color: OWHT, PNK, GRN, NVY, BORDER (Fukuoka Parco store, Ikebukuro Lumine store limited color) Size: F
https://prcdn.freetls.fastly.net/release_image/18505/3320/18505-3320-a621661c0709762701cde28d14dddd9d-2159×2700.jpg
https://prcdn.freetls.fastly.net/release_image/18505/3320/18505-3320-efb0551e422c7f538aae72cff316800a-2159×2700.jpg
https://prcdn.freetls.fastly.net/release_image/18505/3320/18505-3320-fc05fa6c0477e7c776ba805af9f0ec9f-1960×1080.jpg Product name: Lily Bear half sleeve cardigan Price: ¥13,970 Color: RED, WHT, BLK, CHECK (web limited color), LBLU (LUMINE store limited color) Size: F
https://prcdn.freetls.fastly.net/release_image/18505/3320/18505-3320-3b388824cf84ae7387312646083cfec9-2159×2700.jpg
https://prcdn.freetls.fastly.net/release_image/18505/3320/18505-3320-17aae8f980191a4f15450a617683ee7b-2159×2700.jpg
https://prcdn.freetls.fastly.net/release_image/18505/3320/18505-3320-d2f7814fccf1ce70c3343a912df38919-1960×1080.jpg Product name: Lily Bear sheer overshirt Price: ¥13,970 Color: OWHT, PNK, BLU, BLK Size: F
https://prcdn.freetls.fastly.net/release_image/18505/3320/18505-3320-6784b51e49db64de91d96554e8a9458b-2159×2700.jpg
https://prcdn.freetls.fastly.net/release_image/18505/3320/18505-3320-0e85e49f4b76224304cf2f6e7a9bb66f-2159×2700.jpg
https://prcdn.freetls.fastly.net/release_image/18505/3320/18505-3320-609cdc3e6654449acf63454e651578be-1960×1080.jpg Product name: Lily Bear T-shirt Price: ¥5,940 Color: OWHT, BLU, YEL, BORDER, BLK Size: F
https://prcdn.freetls.fastly.net/release_image/18505/3320/18505-3320-c10f7328fa36b6c22243eee9f1e0b5ea-2159×2700.jpg
https://prcdn.freetls.fastly.net/release_image/18505/3320/18505-3320-245a63f5f8d5b303c5b06505dcbefe37-2159×2700.jpg
https://prcdn.freetls.fastly.net/release_image/18505/3320/18505-3320-f5cd77bf4505a9355e0cf8b12ed3e97a-1960×1080.jpg Product name: Lily Bear cap Price: ¥6,930 Color: IVR, GRN, NVY, PNK (web limited color) Size: F
https://prcdn.freetls.fastly.net/release_image/18505/3320/18505-3320-6e1501c3053af27f158d9a97f26f66d7-2159×2700.jpg
https://prcdn.freetls.fastly.net/release_image/18505/3320/18505-3320-25dae2ef6769a74b63f6f54cc743ab86-2159×2700.jpg
https://prcdn.freetls.fastly.net/release_image/18505/3320/18505-3320-b11584404536d0e42acef85e4366087d-1960×1080.jpg Product name: Lily Bear paisley scarf Price: ¥5,500 Color: YEL, RED, NVY Size: F
https://prcdn.freetls.fastly.net/release_image/18505/3320/18505-3320-994a779d1b423c83c64cd467db7a3482-2159×2700.jpg
https://prcdn.freetls.fastly.net/release_image/18505/3320/18505-3320-c69167575e99af270f0451464d7a5be0-1960×1080.jpg Product name: Lily Bear charm Price: ¥5,830 Color: WHT, PNK, CGRY, BEG, MIX Size: F
https://prcdn.freetls.fastly.net/release_image/18505/3320/18505-3320-9a0846591c51adbbbf4498511e9c7ef5-2159×2700.jpg
https://prcdn.freetls.fastly.net/release_image/18505/3320/18505-3320-20bac24dabb0f8355bef6830ea7b5c10-2159×2700.jpg
https://prcdn.freetls.fastly.net/release_image/18505/3320/18505-3320-7a07e785dd3fcfd87a19fdb05908e25f-1960×1080.jpg Product name: Lily Bear rib socks Price: ¥2,530 Color: OWHT, LGRY, PNK, TUQ, BLK Size: F
https://prcdn.freetls.fastly.net/release_image/18505/3320/18505-3320-1c3cd79190ae69016cb969193ce80f17-2159×2700.jpg
https://prcdn.freetls.fastly.net/release_image/18505/3320/18505-3320-8c1c09b1db9f9e052c4c95efb49e4c28-2159×2700.jpg
https://prcdn.freetls.fastly.net/release_image/18505/3320/18505-3320-235aef560829ce3e0374d4c2d8c4e9b9-1960×1080.jpg [USAGI ONLINE / ZOZOTOWN limited] Product Name: Lily Bear Travel Boston Bag Price: ¥8,800 Color: WHT, BRW, STRIPE, NVY, PNK (USAGI limited), CGRY (USAGI limited), IVR (ZOZO limited) Size: F Image
URL: https://prcdn.freetls.fastly.net/release_image/18505/3320/18505-3320-f9b4c5181a553d39ab56e6ff5de8c9a4-1937×2423.jpg
https://prcdn.freetls.fastly.net/release_image/18505/3320/18505-3320-9ddc1b82b08bdd829ca64af3d4b72e1c-2047×2560.jpg *All prices include tax About sales ■New product list released: Friday, May 9th 0:00 ・Official online store ＜ https://lily-brw.com/ ＞ ・USAGI ONLINE ＜ https://usagi-online.com/brand/lilybrown/ ＞ ・MASH STORE (official app) *Can only be viewed on smartphones. ・ZOZOTOWN〈 https://zozo.jp/shop/lilybrown/ 〉 ・Rakuten〈
https://brandavenue.rakuten.co.jp/ba/shop-lilybrown/ 〉 ■ Release date: Thursday, May 15th 0:00 ・Official online store https://lily-brw.com/ ＞ ・USAGI ONLINE ＜ https://usagi-online.com/brand/lilybrown/ ＞ ・MASH STORE (official app) *Can only be viewed on smartphones. ・ZOZOTOWN〈 https://zozo.jp/shop/lilybrown/ 〉 ・Rakuten〈
https://brandavenue.rakuten.co.jp/ba/shop-lilybrown/ 〉 ・Nationwide directly managed stores https://lily-brw.com/Page/shoplist.aspx?header ＞※According to opening hours of the building ■Special page released: May 15th (Thursday) 12:00 ・Official online store ＜
https://lily-brw.com/ ＞ ・USAGI ONLINE ＜
https://usagi-online.com/brand/lilybrown/ ＞ ・MASH STORE (official app) *Can only be viewed on smartphones. About LILY BROWN
https://prcdn.freetls.fastly.net/release_image/18505/3320/18505-3320-b1f2efc2cba53a90463407fa060af3e6-740×740.jpg Based on the concept of “Vintage Feature Dress,” we propose real clothes that incorporate delicate craftwork and original designs from vintage items into modern fashion. Paying respect to the history of fashion, the collection is a wardrobe that combines a free-spirited sensibility and a sophisticated mood, with bold colors and
eye-pleasing details. LILY BROWN HP: https://lily-brw.com/ lnstagram: https://www.instagram.com/lily_brown_official/?hl=ja Twitter: https://twitter.com/_LilyBrown Facebook:
https://www.facebook.com/fashion.lilybrown