GU Co., Ltd. Releases the 4th collaboration item with Chikawa

[GU Co., Ltd.] Releases the 4th collaboration item with Chikawa ​ GU Co., Ltd. Press release: May 9, 2025 Release of the 4th collaboration item with Chikawa A lineup that everyone from adults to children can enjoy with the theme of “Chiikawa’s Summer Vacation” GU, whose brand message is “YOUR FREEDOM,” will begin selling collaboration items with Chikawa at GU stores and online stores nationwide from Friday, May 23, 2025.
https://prcdn.freetls.fastly.net/release_image/11182/268/11182-268-b9d7081fdfd234b3215d657863e6fc25-3404×2129.jpg This is our fourth collaboration with Chikawa, and this is a summer item collection that incorporates summer motifs and scenes into the design, with the theme of “Chikawa’s Summer Vacation.” This
collaboration includes items for women, men, and children for the first time, creating a lineup that can be enjoyed by both adults and children. We have a rich lineup of clothing, including aloha shirts designed with the facial expressions of adorable Chikawas and T-shirts with scenes of them grooving to music, socks with designs of Chikawa, Hachiware, rabbit, Shisa, and chestnut bun, as well as pouches made of pile fabric that are comfortable to the touch, and net bags with mini pouches. Satin pajamas depicting scenes of the Chikawas enjoying their summer vacation are designed to link women’s items and kids’ items, so you can enjoy parent-child coordination. Please enjoy early summer fashion while being healed by the items perfect for the warmer season and the adorable Chikawas. Collection overview Sales period: Sales start from Friday, May 23, 2025 Sales stores: GU stores nationwide and online stores Price range: 390 yen to 2,990 yen Featured page:
https://www.gu-global.com/jp/ja/special-feature/contents/collaboration/chiikawa/all Product lineup [Women’s]
https://prcdn.freetls.fastly.net/release_image/11182/268/11182-268-910b18b6d12910437ce3185e28343a55-3900×3900.jpg
https://prcdn.freetls.fastly.net/release_image/11182/268/11182-268-b0605eb34940f5d64b14118662770d92-3900×3900.jpg
https://prcdn.freetls.fastly.net/release_image/11182/268/11182-268-cc7fb1099c064f6e270857ff1b817fbe-3900×3900.jpg
https://prcdn.freetls.fastly.net/release_image/11182/268/11182-268-bc0db38f094e499bd94832f74cad9fa7-2100×2100.jpg [Men]
https://prcdn.freetls.fastly.net/release_image/11182/268/11182-268-0508862ce4ceec37eddb484f7ab85e59-2100×2100.jpg [Kids]
https://prcdn.freetls.fastly.net/release_image/11182/268/11182-268-b0840b571f84ccf027dc6d72ad0fe5e7-3900×3900.jpg
https://prcdn.freetls.fastly.net/release_image/11182/268/11182-268-7e5ace64879b433634fe3669f55a33c7-3900×3900.jpg
https://prcdn.freetls.fastly.net/release_image/11182/268/11182-268-8f8688ad863e70bfc693220534e61d81-2100×2100.jpg [Inner goods]
https://prcdn.freetls.fastly.net/release_image/11182/268/11182-268-4b215e2ed0a3f20120934748660172fc-3900×3900.jpg
https://prcdn.freetls.fastly.net/release_image/11182/268/11182-268-b884ff3d6e9bc56add74da0abb57e3ca-3900×3900.jpg
https://prcdn.freetls.fastly.net/release_image/11182/268/11182-268-5a8be8c809fc8969b2e2d68f158456b6-3900×3900.jpg Win a travel bottle set with Chikawa design! X Post Campaign Overview GU Official Application period: May 16th (Friday) to May 23rd (Friday) Number of winners: 100 people Winner announcement: Scheduled to be held from May 26th (Monday) to May 30th (Friday). The X account name of the winner will be announced on GU Official X (@gu_global). Display special decorations and photo spots For a limited time from May 9th (Friday), special decorations representing Chikawa’s summer vacation will be held at limited stores. There will also be photo spots on display where you can make memories with Chikawa, so please come by if you’re in the area. [Implementation overview] Period: Scheduled from May 9th (Friday) to May 25th (Sunday) *There is a possibility of early termination due to circumstances. Target stores: Marronnier Gate Ginza store, Shibuya store, Nagoya Gate Tower store ■ LIVE STATION information We will be the first to introduce this collaboration item before it goes on sale at GU LIVE STATION. Distribution date and time: May 19th (Monday) 19:00-20:00 Title: “Chiikawa” advance actual review. See all collaboration items scheduled to go on sale on Friday, May
23rd! URL: https://www.gu-global.com/jp/ja/special-feature/live-station/pcufpemefe7xseloubur [Request regarding publication] If you wish to reproduce any images used in this press release, please include the credit below. (C)︎nagano / chiikawa committee