Free seminar held in Shibuya “Behind the scenes of traditional industry branding”

[Free seminar held in Shibuya] “Behind the scenes of traditional industry branding” ​ OICHOC Co., Ltd. Press release: May 9, 2025 [Free seminar held in Shibuya] “Behind the scenes of traditional industry branding” Kyoto Nishijin textile x genuine leather sneakers KAVKIMONO creator talks about it Explaining the branding process of updating tradition to innovation Starts at 18:30 on May 20, 2025
https://prcdn.freetls.fastly.net/release_image/112521/2/112521-2-832379280e6967eef56d642936e5b290-3509×2481.png OICHOC Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, Representative: Kiyonobu Yawata) will hold “Behind the Scenes of Traditional Industry Branding ~ Kyoto Nishijin Textile x Genuine Leather Sneakers KAVKIMONO Creators Talks” on May 20, 2025. Guests include copywriter Kenichi Yasuda (Sakura Co., Ltd.) and sneaker designers Takuhiro Nishida and Kanako Kishimoto (Spiga Co., Ltd.), who will talk in depth about the branding process that transforms Japanese tradition into innovation. [Event application page]https://forms.gle/JZkgTSMFeK47yBG17 From tradition to innovation. Now is the time when brand is a weapon A lack of successors, a shrinking market, and a departure from young people. At a time when traditional industries across Japan are at a
crossroads, “brand strategies” to redefine their value and deliver it to the world are quietly attracting attention. Meanwhile, a free seminar will be held in Shibuya, Tokyo on May 20th to explore the brand building of KAVKIMONO, a luxury sneaker from Japan that combines textile technology from Kyoto’s Nishijin and craftsmanship from Asakusa. This challenge of not just “protecting” traditional industries, but “updating” them and expanding them to the world, also questions the essence of branding, and is richly suggestive for managers, craftsmen, designers, and all those involved in
manufacturing. About KAVKIMONO KAVKIMONO is a luxury sneaker brand from Japan that uses Kyoto’s traditional textiles, Nishijin-ori, and braided cord, and is finished by craftsmen in Asakusa, Tokyo. Embodying the spirit of “Kabuku” = unconstrained by conventional wisdom and pursuing a unique aesthetic sense, we propose a new style where tradition and modernity, craft and story, East and West intersect. The material is domestic genuine leather, and the shoes are all handmade by shoe craftsmen in Asakusa. By rebuilding Japanese attire from the ground up, we continue to take on the challenge of transforming a traditional industry into a world-class brand. Image
URL: https://prcdn.freetls.fastly.net/release_image/112521/2/112521-2-2ee61fa0589a610fb2e916f435d427a8-3509×2481.png
https://prcdn.freetls.fastly.net/release_image/112521/2/112521-2-ac1078276baf041df135b1f9a80d0760-3509×2481.png
https://prcdn.freetls.fastly.net/release_image/112521/2/112521-2-4152dd93cd976cf8c17a577a8456b926-2000×1500.jpg Swirl dragon pattern
https://prcdn.freetls.fastly.net/release_image/112521/2/112521-2-f8cf900c73422ce670024be3947232a2-2000×1500.jpg Weeping cherry blossom pattern in the distant mountains
https://prcdn.freetls.fastly.net/release_image/112521/2/112521-2-e5400c52bfcbe17c131cb812ced436d1-2000×1500.jpg Cloisonné pattern
https://prcdn.freetls.fastly.net/release_image/112521/2/112521-2-cd59b73f2d72e92f7af39798fcc19242-2000×1500.jpg Noh costumes torn apart About the event [Event Overview] Event name: “Behind the scenes of traditional industry branding~Kyoto Nishijin textile x genuine leather sneakers KAVKIMONO creator talks~” Event date and time: May 20, 2025 (Tuesday) 18:30-20:00 (doors open at 18:00) Holding format: Seminar (Scramble Square 39F Wework, 2-24-12 Shibuya, Shibuya-ku, Tokyo) Participation fee: Free Capacity: 20 people Sponsor: OICHOC Co., Ltd. Cooperation: Spiga Co., Ltd., Sakura Co., Ltd. Details: Kiyonobu Yahata, CEO and brand director of OICHOC Co., Ltd., provides an easy-to-understand explanation of “What is branding?” and introduces the branding process of traditional industries. We will welcome guests Kenichi Yasuda, a copywriter from Sakura Co., Ltd., and sneaker designers Takuhiro Nishida and Kanako Kishimoto from Spiga Co., Ltd., for a talk session about branding and products that update tradition with innovation. 【Program】 18:30-19:00 Opening, branding seminar (Kiyonobu Yahata) 19:00-19:30 Talk session (Kiyonobu Yahata, Kenichi Yasuda, Takuhiro Nishida, Kanako Kishimoto) 19:30-20:00 Try-on session *Program contents may change without notice. [How to apply] 1 Event details page
(https://forms.gle/JZkgTSMFeK47yBG17). 2 Details will be sent to the email address you registered at the time of application at a later date. Talk session main speakers
https://prcdn.freetls.fastly.net/release_image/112521/2/112521-2-97bb994368a7156944a3b5b061d8604c-700×466.jpg Yawata Kiyonobu Representative Director of OICHOC Co., Ltd. Brand director General Incorporated Foundation Brand Manager Certification Association Certified Trainer Received the Branding Grand Prize three times in the Branding Case Study Contest (2018/2022/2023). He has won many awards including being selected by the Good Design Award 2021 Jury Selection. He is the author of “Ultra-practical marketing and branding textbook taught by researchers, practitioners, and
consultants who are active on the front lines” (edited by Seminin Xu, co-authored by Hiroshi Tanaka, Hidetoshi Nagasaki, Kiyonobu Yahata, et al., Business Jitsugyosha, 2024). With over 20 years of management experience, we aim to create brand designs that are close to the “thoughts” of business owners.
https://prcdn.freetls.fastly.net/release_image/112521/2/112521-2-5c5529aaedaa60ba8888ac878c2c7815-368×245.jpg Kenichi Yasuda Sakura Co., Ltd. Representative Director Creative director & copywriter Developing the essential value and concept of companies, local governments, and products. Create words and stories. From those words, we develop a video scenario and design. We produce creations that broadly and deeply convey the thoughts of business owners, brand developers, and local people to the “true feelings” of consumers, new media that make you want to touch them, and content and spaces that make you want to participate. He has received numerous awards including the Tokyo Copywriters Club (TCC) Newcomer Award, Cannes Lions, and NewYork ADC.
https://prcdn.freetls.fastly.net/release_image/112521/2/112521-2-f91e2d2b0009a465d8d05b889791e7a7-700×466.jpg Takuhiro Nishida Managing Executive Officer, Spiga Co., Ltd. Director & Designer A maverick in the industry, whose work ranges from collaborations with traditional crafts to stage costumes and shoes for American artists. Based on the idea of ​​“creating something that has never been seen before,” we express Japanese culture in shoes. “KAVKIMONO” has been released by a shoemaker who honed his skills in Asakusa and “Nishijin-ori” which symbolizes Japanese kimono culture. We deliver genuine leather sneakers made in Japan that fit the times, with improved functionality and quality as well as design. About OICHOC Co., Ltd. Received the Branding Grand Prize three times in the Branding Case Study Contest. We offer an original menu called “Wakuwaku Branding (R)︎” so that even small brands can work on branding. “BRAND DESIGN”, in which we design brand strategies together with business owners, is what we believe “DESIGN” should be. We work side-by-side with management, acting as their right brain and supporting them in improving their business performance. [Company Profile] Company name: OICHOC Co., Ltd. Head office location: 39F Scramble Square, 2-24-12 Shibuya, Shibuya-ku, Tokyo Representative Director: Kiyonobu Yawata Business content: Brand design, branding, design, video production Established: November 2010 HP:
http://oichoc.com Awards: Branding Case Study Contest 2018 Branding Grand Prize PENTAWARD 2019 Prize Winner (LONDON) Apply with video! Regional Revitalization Award Excellence Award Japan Package Design Award 2021 Selected Good Design Award 2021 Award Winner Jury Selection Selection Branding Case Study Contest 2022 Branding Grand Prize, Won the Japan Patent Attorneys Association Chairman’s Award Branding Case Study Contest 2023 Branding Grand Prize, Grand Prize Winner Fukushima Best Design Competition 2024-2025 Grand Prix Winner OICHOC Co., Ltd. Person in charge: Ochi TEL: Company 03-6823-0784 Mobile 070-6457-3820 MAIL: contact@oichoc.com