KIMONO MODERN Introducing a new “real clothes” yukata that blends into everyday life – KIMONO MODERN

[KIMONO MODERN] Introducing a new “real clothes” yukata that blends into everyday life – KIMONO MODERN
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KIMONO MODERN Press release: May 9, 2025 Introducing a new yukata that is “real clothes” that blends into everyday life – KIMONOMODERN The ultimate simple adult yukata – modern and minimal design for daily use
https://prcdn.freetls.fastly.net/release_image/145338/7/145338-7-8478c4ed235c5b3ab2ba449073c0875e-2000×1040.jpg KIMONO MODERN, a casual kimono brand originating from overseas, has announced its new yukata collection for 2025. Based on the brand concept of “one piece, sometimes kimono,” they have developed a new collection of six types that blend into everyday life, and are attracting attention from many kimono fans.
https://prcdn.freetls.fastly.net/release_image/145338/7/145338-7-f799772a20b5a808676cd2e25d467a8f-800×800.jpg Because it’s simple, you can do it freely – a “real clothes” yukata that blends into your everyday life This season’s collection is based on the theme of “Real Clothes” and is created with a minimalist design that keeps decorations to a minimum. It is characterized by a sophisticated appearance that brings out the personality of the wearer regardless of the occasion. “We aimed for a design that can be used in a wide range of situations as a summer kimono, without being bound by the yukata category. We are particular about a finish that is modest yet has a presence.” (Designer/Producer: YUKI)
https://prcdn.freetls.fastly.net/release_image/145338/7/145338-7-9832b6bf64e720404595b5697fd6790e-800×800.jpg Comfort and practicality – Polyester “Theo α” that can be worn for six months The material is “Theo α (polyester)”. In addition to being quick-drying, cooling, and wrinkle-resistant, it is surprisingly thin and light, overturning the conventional wisdom that polyester is hot. One of the reasons why kimono is popular among many kimono users is that it can be washed at home and does not require ironing. Not only can it be worn as a yukata, but if you pair it with an undergarment, you can also enjoy it as a single kimono from May to September. It has become overwhelmingly popular every year, even among kimono beginners, as it is an item that can be worn for six months.
https://prcdn.freetls.fastly.net/release_image/145338/7/145338-7-06d21cdc675dfbaa1e73eb650d2114ca-400×400.jpg Borderless new proposals that fit modern lifestyles We go beyond the traditional concept of yukata and propose a new interpretation that suits the lifestyle of modern women. Available in 6 different color variations, it can be worn in a variety of ways depending on the wearer’s preference and occasion. In addition, it is a borderless collection that can be combined with obi and accessories to create a variety of styles, from classic to modern. “I want you to indulge in the colors, drown in the summer, and fully enjoy the moment when your heart is excited. I hope that special summer memories will be created by wearing this yukata.” (YUKI) In conjunction with this collection, we also have a number of coordinating items such as obi obi and accessories. Yukata POP-UP events are also planned in June in Nagoya and Shinjuku. Details can be found on the website. KIMONO MODERN summer collection 2025 Price: ¥42,900 (tax included) Size: M size Material: Theo α (100% polyester) Release date: On sale from April 2025 on the website and THE GUIDE SHOP.
https://www.kimonomodern.com/c/category/kimono/yukata ・WEB SHOP https://www.kimonomodern.com/ ・Instagram
https://www.instagram.com/kimonomodern/?hl=ja ・youtube
https://www.youtube.com/@kimonomodern6717 Japan’s first fitting specialty store KIMONO MODERN the Guide Shop THE GUIDE SHOP, which started out as Japan’s first kimono store specializing in trying on kimonos, has a large number of kimono beginners who can easily visit the store not only to purchase, but also to try on kimonos and consult about sizing. We also offer lessons in kimono dressing and obi tying. Tokyo store: 2F, 8 Building, 4-26-7 Minami-Aoyama, Minato-ku, Tokyo (11:00-18:00) Fukuoka store: 1-11-4 Shirokane, Chuo-ku, Fukuoka-shi, Fukuoka (11:00-17:00) Nagoya (Tokoname nuu): 2-73 Sakaemachi, Tokoname City, Aichi Prefecture (10:00-16:00)
https://www.kimonomodern.com/blog/?cat=7 WITH THE MODERN Co., Ltd. Yukiko Hamada, Haruko Hayashi shop@kimonomodern.com 090-7584-0490 (the guide shop TOKYO Hayashi)