Adastria Co., Ltd. Elura, which is effective for adult women’s concerns, will give you a dainty summer look! Shiny knitwear for adults will be released exclusively on the web on Saturday, May 10, 2025

[Adastria Co., Ltd.] “Effective for adult women’s concerns” Elura will give you a dainty summer look! Shiny knitwear for adults will be released exclusively on the web on Saturday, May 10, 2025 ​
Adastria Co., Ltd. Press release: May 9, 2025 “Effective for adult women’s concerns” Elura will help you look dainty in summer! Shiny knitwear for adults will be released exclusively on the web on Saturday, May 10, 2025 Introducing items with particular attention to silhouette and material as the third installment of the highly popular WEB limited project
https://prcdn.freetls.fastly.net/release_image/1304/2623/1304-2623-0bc69ffcc1bf325ab77fdc7040704547-1200×600.png Elura, a brand developed by Adastria Co., Ltd. (Headquarters: 2-21-1 Shibuya, Shibuya-ku, Tokyo; President and CEO: Osamu Kimura) with the concept of “effective for adult women’s concerns”, has previously sold online-only knit items that have gained support for their easy-to-pick-up colors and carefully selected silhouettes. In response to the response, we will be releasing the “Delicate Dolman V-Neck Knit” as the third product. From Saturday, May 10, 2025, it will be available exclusively online at the official web store and ST, and ZOZOTOWN. Since its brand debut in 2019, Elura has provided items that address various concerns faced by adult women. When you visit Elura’s stores or website, we aim to ensure that you will find answers to all of the fashion concerns of adult women. This summer, Elura has created a third web-only summer knit that is easy to wear on its own even in the summer when exposure tends to be high. Adopts the same material as Elura’s popular smooth touch series every year. In addition to the cool touch function, which is great even in summer, it also has anti-pilling and machine washable functions. The “Delicate Dolman V-Neck Knit” is attractive because it can be worn both casually and neatly. We pay close attention to the silhouette and details so that adult women can easily match it with any bottoms. In addition to M size, XL size is available for the first time. The size lineup is great for tall people and those who want to wear it loosely. ■Sales overview Release date Saturday, May 10, 2025 Deployment stores Official web store and ST, ZOZOTOWN Special site “Adult lustrous knit that can be completed with just one piece”
https://www.dot-st.com/elura/concept/?dispNo=013001326 ■
“Delicate-looking dolman V-neck knit” Product details Focusing on Elura’s concept of “effective for adult concerns,” we are particular about designs and materials that are easy for adult women to wear.
https://prcdn.freetls.fastly.net/release_image/1304/2623/1304-2623-f0fcfe850f076ca43f820c11ec39385f-1080×1350.png [POINT1] The V-neck is just the right amount and not too simple, giving you a neat and delicate look [POINT2] Long sleeve length to cover upper arms well [POINT3] Dolman silhouette that makes it difficult to pick up your body line [POINT4] You can choose the bottom with different front and back and deep slits Product name:
Delicate-looking dolman V-neck knit Price: ¥6,050 (tax included) Color: 5 colors available (white, black, ice gray, camel, khaki) Size: M/XL ■About color options Available in 5 basic colors that are easy to use with any coordination. The lineup also includes earth colors such as camel and khaki that can be used until early fall.
https://prcdn.freetls.fastly.net/release_image/1304/2623/1304-2623-3402214c63403ffb37328f2b0bf64eeb-1280×1005.png Ice gray Ice gray has a cool impression that goes well with any color. Pair it with loose satin pants to give a simple one-two look an instant look.
https://prcdn.freetls.fastly.net/release_image/1304/2623/1304-2623-a0bc8344b8fb73c86bf0bdff0ade8d8e-1280×1005.png Khaki An excellent color that instantly transforms your face into a mature one just by incorporating it. The elegant and calm khaki can also be used as an inner layer for a jacket, and will add an intelligent and cohesive look to your office style.
https://prcdn.freetls.fastly.net/release_image/1304/2623/1304-2623-886b7cbbcd0aba0d1c364839f908fca1-1280×1005.png Black The classic black color is recommended when you want to wear it casually. It goes well with denim, and adding a border will complete your summer marine style.
https://prcdn.freetls.fastly.net/release_image/1304/2623/1304-2623-b41f98ee4244d41ae89c3a772aeade7b-1280×1005.png White A pure white that is refreshing. If you pair it with an expressive skirt, the white and black monochrome outfit will look gorgeous without being too simple.
https://prcdn.freetls.fastly.net/release_image/1304/2623/1304-2623-fda03b95c83266dd74bd88ddea561a67-1280×1005.png Camel Camel is sure to catch the eye if you incorporate it as an accent color in your black outfit. Instantly transforms into a cool style. The key is to keep everything black, even the accessories. ■About Elura
https://prcdn.freetls.fastly.net/release_image/1304/2623/1304-2623-97b4409531b88e8f9fffd92df1c1b772-650×200.jpg Elura is a brand for adult women that was created with the concept of “For me to love myself. No matter how old I am, be myself and be a woman” and focus on “effective for adult women’s concerns” like cosmetics. The brand name comes from the backward reading of “A Rule”. The name was chosen to convey the meaning, “It’s not a rule. It’s my rule. No matter how old you are, be yourself and be a woman.” We have a total of 22 independent stores. The target audience is adult women, mainly in their 40s and 50s. https://www.dot-st.com/elura/
@elura_official (https://www.instagram.com/elura_official/) ＜Brand official YouTube channel＞ “Elura magazine” @elura_official
(https://twitter.com/elura_official) ■About Adastria Group Image
URL: https://prcdn.freetls.fastly.net/release_image/1304/2623/1304-2623-ce3c577f330804d563ab87529e3fa5a8-850×213.jpg The Adastria Group is a multi-company group that includes Adastria Co., Ltd., which operates more than 45 apparel, miscellaneous goods, and food and beverage brands, Element Rule Co., Ltd., BUZZWIT Co., Ltd., and Zetton Co., Ltd., as well as ANDST Co., Ltd., which operates mall and media businesses, Adastria Logistics Co., Ltd., which handles group logistics, and special subsidiary WeOur Co., Ltd.. We aim to become a “Play fashion! platformer” that strengthens ties with various stakeholders and spreads the excitement of fashion both domestically and internationally. Shibuya Hikarie, 2-21-1 Shibuya, Shibuya-ku, Tokyo 150-8510 https://www.adastria.co.jp/
https://www.instagram.com/adastria_official/