Gucci Announces Location for Cruise 2026 Fashion Show

Gucci 2026 Cruise Fashion Show location announced ​ GUCCI Press release: May 9, 2025 Gucci Announces Location for Cruise 2026 Fashion Show
https://prcdn.freetls.fastly.net/release_image/62216/223/62216-223-77f8b74c06bbfae517f46572321949c8-1801×2700.jpg Courtesy of Gucci
https://prcdn.freetls.fastly.net/release_image/62216/223/62216-223-3cc5b59f728491856a418c729ab74b27-3543×2363.jpg Courtesy of Gucci Gucci is pleased to announce that its Cruise 2026 fashion show will be held at Palazzo Settimanni, the house of the brand’s historical archives on Via Caldaie in Florence. An emblematic building deeply connected to Gucci’s history, Palazzo Settimanni is located in the heart of Florence’s Oltrarno district, a district known for its ancient art and craftsmanship. Gucci acquired this building in 1953 and has since used it as an atelier, factory, and showroom, and in 2021 designated it as the brand’s archive storage location. A carefully restored, centuries-old building that brings together some of Gucci’s most iconic creations, creating a dynamic dialogue between past and present and embodying the brand’s spirit of continuous innovation. The selection of this fashion show location marks a significant return to Florence, the city where Guccio Gucci founded his brand in 1921. Rooted in a legacy of craftsmanship, creativity and cultural richness, this place remains at the core of Gucci’s identity. In the heart of Florence, you’ll find Gucci Palazzo (art gallery and exclusive Gucci store), Gucci Osteria (Michelin-starred contemporary Italian restaurant) and Gucci Giardino (all-day dining and bar) and nearby Casserina are home to important facilities such as the Gucci Art Lab, a research and development center, as well as offices and product manufacturing bases. All of them symbolize the brand’s deep and lasting ties to Florence. Through its fashion shows, Gucci has continued to support the preservation of culturally significant sites and the local communities that support them. By putting this into practice, this show will further strengthen and deepen our ties with the city of Florence. As part of this initiative, Gucci will support the City of Florence’s cultural program “Estate Fiorentina 2026” and support the redevelopment of Parc del Cassine. “Our return to Florence, and especially to the Palazzo Settimanni, is both a tribute to our history and a clear statement of intent for the future,” says Gucci CEO Stefano Cantino. “Archives are more than just repositories of the past; they are living spaces where the codes of Gucci’s identity are preserved and reinterpreted through constant dialogue. Presenting the Cruise 2026 collection there is a reaffirmation of our core cultural and artisanal traditions, and a vision to project them powerfully into the future.” Florence Mayor Sara Funaro said: “We are here at the birthplace of the Gucci brand and where its story is told most eloquently – in the Gucci Archives at Palazzo Settimanni, Gucci Cruise 2026 We are very proud to be hosting this special event. Palazzo Settimanni is located in the Oltrarno area of ​​Florence, which is rich in artisan tradition, and is a special space full of history and meaning. Together with Gucci, it is our mission to further enhance the identity of this region. Florence’s ties run deep and have never been broken, even with Gucci’s international success. This show can truly be called a “homecoming.” However, Gucci never actually left Florence. We have carefully protected and nurtured our roots through product manufacturing bases and symbolic facilities that add color to the city. In addition to its ties to world leaders like Gucci, the event is also a testament to the important role Florence still plays in the fashion industry. Fashion is a vitally important industry to our local economy. Despite its challenges, the world of fashion is always full of talent and ready to meet the needs of today and the future It has the power to do so.” Jacopo Vicini, City of Florence’s Councilor for Economic Development and Tourism, and Giovanni Bettarini, City Councilor for Culture, said: “Creativity, style and craftsmanship – what you see on the streets and squares of Florence is the epitome of a centuries-old tradition of innovation. Cruise by Gucci The collection show will be a symbol of all that. The essence and pride of Florence, its power to create beauty, will be reflected through this wonderful show, and the charm of this city will be communicated to the world. At the same time, the show is an
opportunity to highlight the unique Florentine artisan culture. The City of Florence is honored to host the Gucci Cruise Collection show. And I am very happy that Florence continues to be a place where young people from all over the world come every year to experience and learn about the world of culture, fashion and design.” GUCCI Founded in Florence in 1921, Gucci is one of the world’s leading luxury fashion brands. After the brand’s 100th anniversary, Gucci, under CEO Stefano Cantino, continues its journey to redefine luxury, celebrating creativity, Italian craftsmanship and innovation. Gucci is part of Kering, a global luxury group with renowned brands in fashion, leather goods, jewelry and eyewear. For more information, please visit .