Tumi Japan LLC To commemorate the release of the TUMI 19 DEGREE LITE collection, we have released a campaign featuring global brand ambassador Lando Norris.

[Tumi Japan LLC] To commemorate the release of the TUMI 19 DEGREE LITE collection, we release a campaign featuring global brand ambassador Lando Norris ​
Tumi Japan LLC Press release: May 9, 2025 To commemorate the release of the TUMI 19 DEGREE LITE collection, a campaign featuring global brand ambassador Lando Norris is released. Part 2 of a two-part advertising campaign celebrating the brand’s lightest hard shell collection ever International travel and lifestyle brand Tumi is pleased to announce the second chapter of its
UNCOMPROMISINGLY LIGHT campaign, featuring the 19 Degree Lite collection featuring long-time Tumi global brand ambassador and McLaren Formula 1 team driver Lando Norris.
https://prcdn.freetls.fastly.net/release_image/25356/55/25356-55-6f733aace377b6c5ac055840cef18cdf-1810×1207.jpg Lando Norris and the 19 Degree Lite International Carry-on and Extended Trip Packing Case This advertising campaign takes the lightness of 19 Degree Lite even further. The brand’s attention to detail, including lighter dual wheels and lightweight zippers, gives the Lando Norris a light and free movement. “Working and traveling with Tumi is always a great experience, but this campaign’s first trip to Lake Como was especially memorable,” says Lando Norris. “It was a really light and wonderful experience to walk through the beautiful landscape with 19 Degree Lite.” The advertising campaign was directed by Keene Pearce Shaw and photographed by Emma Panchot, and was filmed on Lake Como. The campaign video, which captures Lando Norris walking effortlessly down the cobblestone streets of Villa Erba, tells the story through Lando’s own experiences and perspective, expressing the fluid movement and sense of freedom of 19 Degree Lite. “19 Degree Lite embodies our continued passion for creating products that naturally accompany people’s journeys,” said Victor Sands, Creative Director at Tumi. “A champion driver with a passion for precision and design, Lando was the perfect fit for the second chapter of the campaign. It was impressive to see him interact with our products, and his light and agile movements demonstrate the natural flow, nimbleness and excellent control that he consistently exhibits on the track and in everyday life.” 19 Degree Lite is available in three sizes, from carry-on to checked baggage. Available in three core colors: Blush, Titanium Gray, and Black/Graphite, and two seasonal colors: Amber and Cobalt. Along with the 19 Degree Lite, the campaign also introduces McLaren’s Supernova Silver, a new color from the TUMI | McLaren collection. Also featured are styles from Tumi’s iconic collections: Harrison, Alpha Bravo and Turin. The newest addition to the 19 Degree collection, Brandt’s lightest hard shell collection ever, 19 Degree Lite is available at TUMI stores worldwide and on TUMI.com. Special videos taken behind the scenes of the campaign will also be released on @TUMITravel’s official SNS. About Tumi Since its founding in 1975, Tumi has continued to create business and travel bags and accessories that make travel more comfortable, easier, and beautiful. By combining superior functionality with a spirit of creativity, we strive to become a lifelong partner to make active people’s journeys more comfortable and powerful. For more information about Tumi, please visit . Tumi’s latest information is also distributed on Instagram, TikTok, Facebook, and YouTube. TUMI and the TUMI logo are registered trademarks of Tumi, Inc. (C) 2025 Tumi, Inc.