Furusho Honten Co., Ltd. ubusuna announces new line “susa collection”

[Furusho Honten Co., Ltd.] ubusuna announces new line “susa
collection” ​ Furusho Main Store Co., Ltd. Press release: December 5, 2024 ubusuna announces “susa collection” and starts pre-order sales Indigenous to craftsmanship and handwork. The theme is “inversion” casual
https://prcdn.freetls.fastly.net/release_image/148776/5/148776-5-40cafbc773182e25d1559dff4ce4deaf-2560×1708.jpg The fashion brand “ubusuna” developed by Furusho Honten Co., Ltd. (Headquarters: Kumamoto City, Kumamoto Prefecture, Representative Director: Takatoshi Furusho) has announced the new brand line “Susa Collection” and is now available for pre-order at stores and online stores. We are pleased to inform you that it has started. With the theme of “inversion casual”, we will propose unconventional casual fashion that combines ubusuna’s unique aesthetic sense and
playfulness. About the susa collection susa develops collections based on the concept of “creating materials (textiles)”. We use the techniques and handwork of the craftsmen involved in making clothes, as well as digital technology, to express indigenousness. While the concept of iza, which is a separate collection, proposes styles by focusing on individual items and adjusting the length, susa, by combining it with iza, creates a style of “ubusuna, Japanese clothes that can be loved for a long time, not just clothes or Japanese clothes.” Expand the fun of. The susa collection inverts iza’s worldview and elegance into a casual x ethical style without changing its worldview and elegance. In contrast to iza’s black-based style, susa’s freer colors and materials combine and contrast, proposing creative ways of dressing for diverse generations and genderless people. “Inversion” is also a spirit of rebellion. Japanese motifs reminiscent of matagi’s lantern, hakama, noragi, and kimono of rho and gauze were utilized in the design as an elegant and active indigenous feature. The straight-arch pattern has evolved into a mix of sporty and formal, such as monogram prints and camouflage, and the collection also challenges ethical prototyping, using game leather and wood thread recycled from wood. Comment from ubusuna designer Kazunobu Nawata “The new line of susa is a collection with the theme of “inversion of casual (casual x ethical)”.The core of this collection is the creation of materials (textiles), and the craftsmanship is used in secondary and tertiary processing. By incorporating the indigenous characteristics of Ubusuna, we have created an unconventional casual style that expresses Ubusuna’s unique sense of beauty and playfulness, which is neither Western nor Japanese clothing. As an example of material creation for the Susa collection, the camouflage pattern used in the collection is a traditional Kumamoto geometric pattern that attracted attention at the 1900 Paris World’s Fair, and the pattern is used entirely in the hoodie and pants set. Using digital technology, the pattern is beautiful from any angle, creating a sporty yet unique impression. In response to the current reputation overseas that Japanese casual clothing is cheap, we have redefined the concept of casual clothing through our commitment to textiles. ”
https://prcdn.freetls.fastly.net/release_image/148776/5/148776-5-7c056c31970d50f26c3998a22736f3b4-512×768.jpg NAME: Camouflage hoodie kagami PRICE: ¥88,000 (tax included) FABRIC: 100% recycled polyester NAME: Camouflage pants kagami PRICE: ¥66,000 (tax included) FABRIC: 100% recycled polyester
https://prcdn.freetls.fastly.net/release_image/148776/5/148776-5-a261666f3b63b020c36224ec74f276cd-1707×2560.jpg NAME: Monogram bloom short sleeve shirt PRICE: ¥49,500 (tax included) (planned) FABRIC: 100% cotton NAME: Denim sanagi wide hem & tapered pants (darkblue) PRICE: ¥99,000 (tax included) FABRIC: 100% linen NAME: Denim sanagi wide hem & tapered pants (indigo) PRICE: ¥99,000 (tax included) FABRIC: 100% linen
https://prcdn.freetls.fastly.net/release_image/148776/5/148776-5-ee2cb926ec76656e9276af4fae5d112a-1707×2560.jpg NAME: Embroidered outer vest PRICE: ¥214,500 (tax included) FABRIC: (front) 100% polyester (middle) 100% wool NAME: Denim erimoto PRICE: ¥77,000 (tax included) FABRIC: 100% linen
https://prcdn.freetls.fastly.net/release_image/148776/5/148776-5-3badf734b639ee1621101ed1d463c041-1707×2560.jpg NAME: All season inner vest (embroidered) PRICE: ¥118,000 (tax included) FABRIC: (Front) 100% cotton (Inside) 100% cotton NAME: Monogram long sleeve shirt hashira PRICE: ¥66,000 (tax included) FABRIC: 100% cotton
https://prcdn.freetls.fastly.net/release_image/148776/5/148776-5-767a529920f745ed524ee2928c23bc40-1707×2560.jpg NAME: All season inner vest (embroidered) PRICE: ¥118,000 (tax included) FABRIC: (Front) 100% cotton (Inside) 100% cotton “ubusuna” | About “local clothing project” Kyushu’s sewing factories and craftsmanship, which have supported the quality of fashion in Japan, are being lost due to the aging population and lack of successors. In order to overcome this situation, Furusho Honten, a long-established trading company in Kumamoto that has its origins in used clothing from the devastation of the Seinan Rebellion, has centered on the concept of its own “locality” (place of birth, indigenous), In 2022, we launched the “Homegrown Clothes Project” to create new clothes from Kumamoto. Utilizing traditional sewing techniques, handicrafts, and indigenous materials, we are exploring new forms of fashion that give a sense of hope for the future.The concept is “Japanese clothes” that can be loved for a long time, rather than Western clothes or Japanese clothes. “ubusuna” was born in the month of the month. The style, which aims to be free from the constraints of men, women, and age, is the result of the handwork of local craftsmen and
seamstresses, with meticulous attention to detail in buttonholes and piping, something that has never been seen in mass production. is. Because we use a lot of handwork, we do not mass produce our products, but rather maintain the quality of small batch production at a small sewing factory. We play with asymmetrical and unique silhouettes, and at our own pace, we propose “ubusuna”, Japanese clothing that expresses one’s own “scenery”, whether it be at a party or as the start of a journey. ubusuna official shop shop ubusuna｜Kumamoto Address: 2F, UBUSUNA Building, 27-2 Furukawa-cho, Chuo-ku, Kumamoto City (opposite Furuso Main Store) Business hours: 13:00 – 18:00 (Thursday, Friday, Saturday) Contact us:
https://ubusuna-fuku.shop/pages/contact ubusuna official site : https://ubusuna-fuku.jp ubusuna online store :
https://ubusuna-fuku.shop Instagram: @ubusuna.ff
https://www.instagram.com/ubusuna.ff @shop.ubusuna.ff
https://www.instagram.com/shop.ubusuna.ff ◼︎ubusuna award/exhibition history pitti uomo 2024 exhibition TGC KUMAMOTO 2024 exhibition ◼︎About Furusho Honten Co., Ltd. Furusho Honten Co., Ltd., whose philosophy is “Kojo Co-Creation,” is a trading company with deep roots in the community, delivering products and services needed by local people, such as apparel, IT, facilities, and communications
businesses, to customers. Masu. • Established: October 1877 • Representative: Takatoshi Furuso • Head Office: 13 Furukawa-cho, Chuo-ku, Kumamoto City, Kumamoto Prefecture • HP:
https://furushohonten.co.jp/