Comedian former Plus Minus member Yoshimasa Iwahashi has become the ambassador of the fashion brand “Don’t P ush”!

Yoshimasa Iwahashi, a former comedian of Plus Minus, has become the ambassador of the fashion brand “Don’t Push”! ​
F) Chaful Press release: December 5, 2024 To those involved in the media Comedian former Plus Minus member Yoshimasa Iwahashi has become the ambassador of the fashion brand “Don’t Push”! ~A new era fashion brand that unleashes individuality with the themes of psychology and street~ Psychology fashion brand Don’t Push is pleased to announce the appointment of comedian Yoshimasa Iwahashi, formerly of Plus Minus, as its brand ambassador.
https://prcdn.freetls.fastly.net/release_image/139413/11/139413-11-fd60ed9207fd6a6099755aca8f3528fa-1800×2700.png What the psychological fashion brand “Don’t Push” and Mr. Iwahashi have in common “Don’t Push” is a brand that focuses on the psychology of “if you say no, you’ll want to do something instead.” It is a brand that supports individuality that is not bound by existing values ​​or group pressure. This concept deeply resonates with Mr. Iwahashi’s humorous characters and free thinking that is not bound by stereotypes. We believe that Mr. Iwahashi’s “attitude to value who you are” makes him the perfect ambassador to powerfully convey our message of “acting honestly on your feelings.” Ambassador appointment commemoration campaign welcoming Mr. Iwahashi To commemorate her appointment as an ambassador, we will be running a campaign with free shipping for the first time. Please enjoy this great opportunity to let more customers experience Don’t Push’s design items. View details ​
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https://prcdn.freetls.fastly.net/release_image/139413/11/139413-11-e4755ea05e14db27573b52ca9626e3ad-1080×1080.png “Don’t Push”, a brand that connects with people through psychology and the street “Don’t Push” has a background in psychology and aims to create opportunities to connect with others through clothing. Items that incorporate psychology into their designs are characterized by a street style that blends into everyday life while having an
eye-catching message. This ties in deeply with the brand’s theme of supporting courage in the face of peer pressure and societal pressures. Mr. Iwahashi’s free-spirited and unique character embodies the very concept of the brand. We hope that through his unique charm, the brand’s message will reach even more people. Comment from Mr. Iwahashi “When I first heard about Don’t Push, I was surprised! I never expected there to be a brand whose concept is “to make you want to do things you shouldn’t do.” I thought I was the only one out there lol. The one and only ambassador Thank you everyone for your support!”
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https://prcdn.freetls.fastly.net/release_image/139413/11/139413-11-54f9144160f0212fcae4bb25bb14d946-1080×1080.png Works modeled by Mr. Iwahashi will be exhibited at a photo exhibition at the Sony Store Exhibition location: α Plaza Gallery Space of Sony Store Osaka Event period: December 7th (Saturday) to December 20th (Friday) *Free admission Herbis Ent 4F Sony Store Osaka, 2-2-22 Umeda, Kita-ku, Osaka
https://prcdn.freetls.fastly.net/release_image/139413/11/139413-11-d09409e1de92a09c326ae47ffbc4edfa-750×750.png Don’t Push is a street brand based in Shibuya, Tokyo and Los Angeles, USA that started in 2024 with the theme of psychology An apparel brand that expresses individuality through clothing and supports the courage to stand up to social pressure. Our aim is to “attract people through psychology and connect with them through clothes.” The brand name “Don’t Push” comes from the psychological phenomenon, commonly known as the Caligula effect, where “when someone tells you not to do something, it makes you want to do something.” Features a button logo on the back. Don’t Push Official Online Store: https://dont-push.com/ Instagram @dontpush_official:
https://www.instagram.com/dontpush_official/