Mother’s Day, May 11th A “mother dress” designed just for mothers for the changing Reiwa wedding ceremony.

[Mother’s Day, May 11th] A “mother dress” designed just for mothers for the changing Reiwa wedding ceremony. ​
Fantadress Co., Ltd. Press release: May 11, 2025 [Mother’s Day, May 11th] A “mother dress” designed just for mothers for the changing Reiwa wedding ceremony. On Mother’s Day, we would like to announce the ideal dress for mothers, “FANTADRESS for Mothers with ituwa,” in the hope that it will be a gift to mothers all over Japan.
https://prcdn.freetls.fastly.net/release_image/139736/3/139736-3-711d01fe66891ec82c3b3bf0f120b197-3900×2600.jpg FANTADRESS provides “mother dresses” for mothers of brides and grooms to enjoy dressing up for their children’s weddings. Ituwa tailors “wedding dresses with blank spaces” that express the person’s individuality. We are pleased to announce the new mother dress “FANTADRESS for Mothers with ituwa”, which is a collaboration between these two companies and is designed for the mothers of the bride and groom. In the Reiwa era, 90% of couples seek a marriage that suits them. As values ​​diversify, wedding styles are also diversifying. According to a survey, over 90% of couples want to cherish their own values ​​without being bound by the “standards” or “traditions” of weddings (*1). Also, since the coronavirus pandemic, more and more people are choosing intimate weddings with a small number of people. Dresses are no exception, and “effortless dresses” for enjoying “sunny days” in a cozy atmosphere are gaining in popularity. *1: Source Recruit “Zexy Marriage Trend Survey 2024”
https://prcdn.freetls.fastly.net/release_image/139736/3/139736-3-62221829716f7ca9209a525bc29bcc88-1014×1056.png Mothers of the bride and groom can also dress up in their own way In the past, when it came to mothers of the bride and groom, it was common to wear black tomesode. However, according to a FANTADRESS customer survey (*2), 28.3% of customers were undecided between black tomesode and dresses. 71.7% of customers had decided on a dress from the beginning. Not only brides and grooms, but also mothers who want to enjoy dressing up in their own way are increasing, and the image of “wedding mothers = black tomesode” is undergoing a major change. It may be said that it is a movement that symbolizes the Reiwa era, which is becoming increasingly diverse. *2: Source FANTA DRESS “Senior Mother’s Real VOICES 2024”
https://prcdn.freetls.fastly.net/release_image/139736/3/139736-3-6b9bfce9f10f95ba821c1696aebcd7d3-926×1186.png Mother’s dress that not only looks great on a sunny day, but also is easy to wear and spend time To date, we have provided more than 3,000 mothers of brides and grooms with mother’s dresses that bring out their individual charms. However, until now, I had never come across a dress designed just for mothers. A dress that will make your mother look great in a veil-down scene. A dress that will look great on your mother’s anniversary photo with her family. I want to pay attention to not only the design, but also the ease of wearing and spending time. FANTADRESS and ituwa worked from scratch to create the ideal dress for mothers. May 11th is Mother’s Day. We are announcing “FANTADRESS for Mothers with ituwa” today, hoping that it will be a gift to mothers all over Japan.
https://prcdn.freetls.fastly.net/release_image/139736/3/139736-3-dbd640baac2bed5fdde461e6dad5da20-1800×2700.jpg
https://prcdn.freetls.fastly.net/release_image/139736/3/139736-3-21bb71737df13e0e621f9a6b05ffa3e8-1800×2700.jpg Key points of FANTADRESS for Mothers with ituwa Point 1: Patterns that improve your style Since this is a dress by ituwa, which designs wedding dresses, rather than a pattern for clothes, we have adopted patterns that show off your style more beautifully, such as
incorporating bones.
https://prcdn.freetls.fastly.net/release_image/139736/3/139736-3-2591827305b2131fd1b7903281556efe-1800×2700.jpg Special point 2: Design that makes your movements look beautiful like a kimono Ruffle designs and sheer materials with a sheer feel are used to sway depending on the movement, such as a veil down or a meal scene. Like the sleeves of a kimono, we have adopted a sleeve design that allows you to make your movements look beautiful through movement.
https://prcdn.freetls.fastly.net/release_image/139736/3/139736-3-8134533ae9574fe87722e077f4f521f9-3900×2600.jpg Special point 3: High-quality materials actually used for wedding dresses Depending on the dress, we luxuriously use high-quality materials that are actually used in wedding dresses, including some French lace.
https://prcdn.freetls.fastly.net/release_image/139736/3/139736-3-d1bf113b324602deac136e5cb2bf6123-3900×2600.jpg Point 4: Details that make it easy to wear and spend time It looks like a dress, but the top and bottom are separate, and the peplum makes it less noticeable around the stomach. Elastic is used in some of the invisible parts, and the design is designed to be easy for mothers to wear and spend time with.
https://prcdn.freetls.fastly.net/release_image/139736/3/139736-3-1ca83f5c012bb011805953ad846a886f-1800×2700.jpg Point 5: Impression that can be changed by styling The simple design leaves a blank space to express one’s individuality, so you can enjoy a variety of different impressions by coordinating it with hair, makeup, and accessories.
https://prcdn.freetls.fastly.net/release_image/139736/3/139736-3-d5b10bf2509e4ef75c7705e6ec5870ab-1800×2700.jpg About future schedule The special site is scheduled to be released in early July 2025. For inquiries about dresses and reservations, please contact us from the “Contact Information” below. Our NEWS page ​
Fantadress Co., Ltd. With the diversification of wedding ceremonies, we offer total coordination of long formal attire for mothers of the bride and groom, replacing black tomesode. Centered around our Mission: “Create Fantastic Moment” and Vision: “Life is Fantastic,” we are constantly providing services from new perspectives in order to deliver Fantastic Moments to our customers. 【Dress collection】 ・Luxury Collection https://www.fantadress.co.jp/wp/luxury/ ・Classic Collection ・Grandmother Collection UNO DESIGN Co., Ltd. Focusing on bridal events, he handles concept planning and coordination for hotels and guesthouses, photography, and production of pamphlets and websites. We also offer planning and design of various items related to weddings, branding, promotional proposals using SNS, event planning and coordination, etc. Dress brand ituwa In 2019, she announced her first collection “Kachofuugetsu”. Exhibited at 2021 NY/Chicago Bridal Week. Exhibited at NY Bridal Week in 2022 and 2024. “We hope that wearing an ituwa dress will bring out the beautiful side and inner side of a person that was unknown to them, and turn their irreplaceable day into a beautiful anecdote.” The brand concept is a design that leaves blank spaces. We create our dresses from beautiful materials collected from all over the world. Operates a private dress atelier in Higashiazabu, Tokyo.