Kate Spade New York unveils new campaign starring Ice Spice and Charli D’Amelio that celebrates priceless friendships Kate Spade New York Press release: May 12, 2025 Kate Spade New York unveils new campaign starring Ice Spice and Charli D’Amelio, celebrating priceless friendships The Spring/Summer 2025 brand campaign spotlights friendship, celebrating the friends who support us in our lives, like the iconic bag Deco https://img.youtube.com/vi/oT4a4gAkDTM/sddefault.jpg https://www.youtube.com/watch?v=oT4a4gAkDTM Spring/Summer 2025 brand campaign movie: https://youtu.be/oT4a4gAkDTM Japan (May 12, 2025) – Kate Spade New York is a Grammy-nominated artist, noopener”>Ice Spice and the 2025 Spring/Summer global brand campaign “To The Ones Who Carry Us – To Our Irreplaceable Women” has been announced. Embracing a fresh aesthetic to connect with younger generations, the bold seasonal campaign captures and celebrates the universal role that friends play in a girl’s life through creative scenes that bring a modern, relatable energy to the brand. “This campaign is a vivid love letter to the friends who shape a girl’s life,” said Eva Erdmann, CEO and Brand President of Kate Spade New York. “Since joining the brand, we have explored new and meaningful ways to connect with young people. In a world where digital interactions often overshadow real
connections, deep bonds with friends are more precious than ever.Kate Spade New York’s latest campaign celebrates the friends who are always there to support you and brighten your day. Kate Spade herself once said, “A good friend is like the perfect handbag. They’re always there to naturally lift your mood and make any adventure just that little bit more sweet.”
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https://prcdn.freetls.fastly.net/release_image/8433/117/8433-117-ff01ca4fddd67b46a2bf3639eb8caf1b-1080×1350.jpg Starring Ice Spice, who is known for her bold personality, and Charli D’Amelio, who has a reputation for being highly empathetic with her audience, the latest campaign features new colors for the Deco Chain Shoulder Bag, and depicts the bold, fast-paced, and energetic lives of Gen Z, and the strong friendships that support them, set in a vibrant city. Featuring a versatile bag that can be worn seamlessly from day to night, from casual to formal, the collection celebrates the friends who are always there, stand out, and make every moment shine to the fullest, from cheerleaders after a breakup to those who organize a group of friends. Erdmann continued, “We respect the individuality and celebrate the diverse facets of friendship that make every group of friends special. Simple, functional, and versatile, the Kate Spade New York Deco handbag will be the perfect companion in your life, just like the friends who support us.” “Growing up in New York, I’ve always been a fan of Kate Spade and its iconic designs, and I was so excited about this campaign because it focuses on celebrating friendship. My friends mean the world to me. , especially my sister and cousins, who always support me. I always call them when I’m homesick, when I’m happy, or when I want to reaffirm who I am,” said Ice Spice. Charli D’Amelio said: “I’m so excited to be partnering with Kate Spade, a brand I’ve loved for years and whose modern designs are perfect for expressing my personality.This campaign celebrates the power of friendship and the joy it brings. I think of the lifelong friends I met when I was a child and went to school and dance companies with when I grew up, and the new friends I met through work and moving, and I feel grateful for the wonderful opportunities I’ve had to build friendships with the people I’ve met.”
https://prcdn.freetls.fastly.net/release_image/8433/117/8433-117-1fcbf8a7b97721fabd96fd9a955ddc17-1005×164.png Spring/Summer 2025 Deco Chain Shoulder Bag ¥61,600-¥68,200 Deco handbags are available in this season’s hottest spring/summer colors, including blue multi-denim, jungle vine, pistachio, and apricot cream. A modern expression of Kate Spade’s design DNA, combining clean lines, minimalist shapes and everyday luxury, Deco is perfect for those who carry not just their essentials, but also the things that matter to them and others. The Spring/Summer 2025 collection is now on sale at the official online shop and Kate Spade New York stores nationwide, with some exceptions. The campaign will be published on Kate Spade New York channels from May 12th. Spring/Summer 2025 Campaign Credits: Director: Henry Scholfield Photographer: Micaiah Carter Creative Strategy: Mandai Loop Creative Agency: Marcel Stylist: Emmanuelle Youchnowski Producer: Olivier Dubocage Production Design: Mark Connell Music: Laurent Cuenca, Fiesta Piñata, BMG Production Music France kate spade new york： Launched in 1993 with six signature handbags, Kate Spade New York has always been colourful, bold and forward-thinking. Today, we have grown into a global brand that offers handbags, apparel, jewelry, shoes, gifts, homeware, and other items that add a special touch to your everyday life. We are always full of
originality, perfectly imperfect. We support a community of women around the world who lead lifestyles (not perfect but special lifestyles). Kate Spade New York is a brand of Tapestry Inc. https://www.katespade.jp
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