[EGBA Co., Ltd.] “COHINA”, a brand for petite women, will open a pop-up shop in Yurakucho from May 15th
EGBA Co., Ltd. Press release: May 12, 2025 COHINA, a brand for petite women, will open a pop-up shop in Yurakucho from May 15th May 15th (Thursday) – June 1st (Sunday) / Yurakucho Marui 2F EGBA Co., Ltd. (Headquarters: Shibuya-ku, Tokyo,
Representative Director: Motonari Kiyama) develops an apparel brand for petite women around 150cm tall, “COHINA”, and will open a pop-up shop at “Yurakucho Marui” in Tokyo from May 15th (Thursday) to June 1st (Sunday).
https://prcdn.freetls.fastly.net/release_image/149154/32/149154-32-00e3bcea6af48ab76fd2b597e962ce44-3840×2010.jpg View details COHINA is an apparel brand aimed at petite women around 150cm tall that was born from the idea of “Let’s make beautiful clothes that people of short stature can wear beautifully, even if they are short.” Currently, the number of Instagram followers exceeds 220,000, and the brand has grown to be loved by many petite women. At the pop-up shop we will be holding, we will be offering Summer collections from COHINA and ŚTRATA, a brand for mature petite women. Additionally, some items will be sold in advance only at the pop-up shop. We have bright and gorgeous items that are typical of early summer, so please take this opportunity to take a look. Please note that both are limited in quantity and will end as soon as they run out. COHINA STORE POPUP in Tokyo Event period: Thursday, May 15, 2025 to Sunday, June 1, 2025 Business hours: 11:00-20:00 Venue: Yurakucho Marui 2F Calendarium 2-7-1 Yurakucho, Chiyoda-ku, Tokyo 100-0006 Pick Up Items *All prices include tax
https://prcdn.freetls.fastly.net/release_image/149154/32/149154-32-39de9f43744c799a9912bbf7857a2de3-3808×2016.png About “COHINA” A brand aimed at women around 150cm tall that was born out of the idea of “Let’s make nice clothes that people really want, but in sizes that even short people can wear beautifully.” Based on the brand concept of “clothes that shine on you”, we pursue the “beauty of petite women” and propose clothes that allow you to live your life in your own way. As of May 2025, he has over 220,000 followers on Instagram. Sales through Instagram Live, which emphasizes empathy, are becoming a hot topic. Official website:
https://cohina.net/ Official Instagram: @cohina.official About “ŚTRATA” Based on the experience and know-how gained from COHINA, an apparel brand for petite women around 150cm tall, this brand is aimed at more sophisticated petite adult women. With the theme of
cleanliness and mode, we deliver timeless products that will be loved for a long time. Official website:
https://cohina.net/collections/strata-all-items Official Instagram: @strata_jp Director Profile Ayako Tanaka Director of COHINA. Height: 148cm. Born in 1994. In 2018, while studying at Waseda University, she launched COHINA, an apparel brand for petite women. Based on the concept of “clothes that make you shine in the sun,” we offer fashion that will make petite women around 150cm tall shine. In 2022, she will also launch a brand “STRATA” for petite adult women. In February 2023, Shufunotomosha will release her first book, “Learning with a 148cm Director: A Fashionable Book that Makes Petites Shine”. Instagram: @ayako_cohina

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