yutori, Inc. The homeware brand “PAMM” developed by yutori will open its first flagship store “PAMM-ya ” in Omotesando on Saturday, June 7th.

[yutori, Inc.] Homeware brand “PAMM” developed by yutori will open its first flagship store “PAMM-ya” in Omotesando from June 7th (Sat) ​
yutori, Inc. Press release: May 12, 2025 The homeware brand “PAMM” developed by yutori will open its first flagship store “PAMM-ya” in Omotesando on Saturday, June 7th. Main visual by actor/artist Non x photographer Yoko Kusano released
https://prcdn.freetls.fastly.net/release_image/34263/118/34263-118-50337590499864af29ea17dac7bc3190-1600×1200.jpg PAMM, a homeware brand developed by Yutori Co., Ltd. (Headquarters: Setagaya-ku, Tokyo / President: Takanobu Kataishi / TSE Growth Market: Stock Code 5892), will open its first flagship store in Omotesando, Tokyo on Saturday, June 7, 2025. The store is a fully renovated 80-year-old traditional house, and PAMM’s unique textiles blend into the interior, which is filled with a sense of life and warmth, as if someone were living there. As with the Shibuya PARCO store and Nagoya PARCO store, the interior design was jointly handled by ima, a design office that handles interior design and architectural design for commercial spaces, and the apparel brand “spoken words project,” which directs PAMM. We aim to be a place where people can connect loosely and make people want to come back. The main visual was shot in an 80-year-old traditional house before the store was renovated. Photographer Yoko Kusano has taken a new photo of Non, who is active in various fields as an actor and artist. In a space where you can still feel the presence of someone, you can see the time you spend with yourself or the small moments you spend with someone. We also plan to sell novelties and new products to commemorate the opening. We look forward to your visit. ■PAMM designer spoken words project Masahiro Tobita PAMM creates clothes based on homeware (clothes worn at home) Home = home, I built that house. The name is PAMM family. The location is Omotesando in Harajuku. It is a detached house with a garden. From the moment I saw this property, I could say that PAMM’s next direction became clear to me. The past and future of this house. Imagining an “interesting” life from the life in Harajuku that may have existed here in the past. Imagining the “interesting” lives of the characters (residents) who will live here from now on. The PAMM family is now We are in the present, caught between the past and the future. The PAMM family Seasonal clothes, Smell and wind, Rice and alcohol Immoral washroom, Visitor episode, Songs and movies, Working in the garden, Ups and downs of family in love, Delinquents and Harajuku, Work and hobbies, A unique family…, Not only clothing, PAMM’s product development is also guided by ideas from these “houses.” Characters (residents) have already been set, Mayumi to Kiyoshi, Nonoko to Noriko. However, we will try to help you imagine the person by looking at the clothes and other products. Events and exhibitions will also be planned as “visitor episodes.” I also imagine food and alcohol with seasonal fruits that grow in the garden. Evening time when wind chimes ring. How is time passing? PAMM is a homeware brand that mainly sells pajamas. This “PAMM family” will finally become our main store, and we look forward to your visit. Please come and visit us. PAMM Designer Masahiro Tobita spoken words project ■Store information PAMM family Opening date: Saturday, June 7, 2025 Address: 4-17-17 Jingumae, Shibuya-ku, Tokyo (7 minutes walk from Omotesando station) Business hours: 12:00-20:00 (*Details will be released on official SNS etc.) ■ spoken words project A fashion brand headed by designer Masahiro Tobita. While studying at Tama Art University’s Department of Dyeing and Design, he began engaging in various expressive activities under the name “spoken words project.” Upon graduation, the brand was changed and first participated in the Tokyo Collection in 1998. They have a reputation for making clothes that are dyed and printed by hand. Currently, he is working beyond the realm of fashion, working on live costumes for artists, stage art, and textile design. Official site: https://spokenwordsproject.com/ ■ PAMM A homeware brand directed by the fashion brand “spoken words project.” The store focuses on sustainable items such as organic cotton and recycled materials. We aim to be a brand that makes the person who wears it think about themselves and then picks it up. Official store: https://pammpamm.store/ Instagram :
https://www.instagram.com/pammofficial/ ■ Yutori Co., Ltd. Image
URL: https://prcdn.freetls.fastly.net/release_image/34263/118/34263-118-e60e7c383f113705a9b27a26e1f57b30-1600×581.png Founded in April 2018. With the aim of creating the first opportunity for timid geniuses, we formed the secondhand clothing community “Secondhand Girls.” Later, he launched an apparel D2C brand and announced in July 2020 that he would be joining the ZOZO Group. She runs multiple fashion brands such as “genzai”, “9090”,
“centimeter”, and “My Sugar Babe”, and has over 2 million followers on Instagram (as of September 2024). In April 2022, the brand “F-LAGSTUF-F” and in August, A.Z.R Co., Ltd. will join the Yutori Group. In addition to developing our own e-commerce site “YZ STORE,” we are currently operating 19 physical stores nationwide (as of December 2023). With the slogan “TURN STRANGER TO STRONGER”, we aim to grow into Asia’s largest street company. Listed on the Tokyo Stock Exchange Growth Market in December 2023, breaking the record for the shortest and youngest IPO (IPO) in the history of an apparel company. yutori web：https://yutori.tokyo/ [Contact information regarding this matter] yutori PR E-mail: pr@yutori.tokyo