GUESS JAPAN LLC NMIXX appears in GUESS 2025 Spring Campaign

[GUESS JAPAN LLC] NMIXX appears in GUESS 2025 Spring Campaign ​
GUESS JAPAN LLC Press release: May 13, 2025 NMIXX appears in GUESS 2025 Spring Campaign
https://prcdn.freetls.fastly.net/release_image/11576/43/11576-43-f47f48253826bba849b713b88e67d99f-2290×1516.png Global fashion brand GUESS has selected NMIXX, one of the most popular and popular K-pop icon groups at the moment. We have announced the long-awaited 2025 Spring Campaign. The GUESS aesthetic is combined with the fresh, bold energy of NMIXX to create a seasonal look that mixes trendiness with GUESS design. This campaign introduces two concepts. Each world view complements the other’s concept, reflecting the individual aspects of GUESS and NMIXX with their innovative styles.
https://prcdn.freetls.fastly.net/release_image/11576/43/11576-43-b485c93005982d701e8469f3958dc533-2169×2700.jpg Gyujin: See-through tops ¥11,990 (tax included) Skorts ¥22,990 (tax included) Soryun: Tank top ¥7,590 (tax included) Jeans ¥27,390 (tax included) Hyewon: Denim tops ¥18,590 (tax included) Jeans ¥20,790 (tax included) Jiu: Tank top ¥14,190 (tax included) Cardigan ¥19,690 (tax included) Shorts ¥18,590 (tax included) Lily: Jacket ¥24,090 (tax included) Denim shorts ¥16,390 (tax included) Bay: Tank top ¥9,790 (tax included) Jeans ¥38,390 (tax included) The main concept is an innovative expression of GUESS’s iconic denim collection. Among the most impressive visuals is this year’s trending color, “mocha mousse,” which is fused with blue denim and sparkling reflective decorations to create a futuristic atmosphere. The show also highlights GUESS’s newly introduced gray bleached denim and a variety of washed denim, perfectly complementing NMIXX’s powerful stage presence and charisma.
https://prcdn.freetls.fastly.net/release_image/11576/43/11576-43-388a9057b91995d3149cca03a43cf232-1800×2700.jpg Shoulder bag ¥11,990 (tax included)
https://prcdn.freetls.fastly.net/release_image/11576/43/11576-43-933f79b2dde3e7731f920c8d7b9c6efb-1800×2700.jpg Tote bag ¥17,490 (tax included) The visual features Seolhyun and Gyujin and introduces the most popular handbag silhouettes from GUESS’s spring collection. Soryun wears an elegant and youthful heart-shaped bag from the ARNELA series with a sophisticated sleeveless T-shirt for a chic yet effortless daily look. Meanwhile, Gyujin exudes a modern and edgy charm, redefining modern street style by pairing a bowling bag from the “GEN” series with a sheer blue patterned top.
https://prcdn.freetls.fastly.net/release_image/11576/43/11576-43-36b21367553cc248ab954f3c6e5521aa-2601×2700.jpg Left (Lily): Tank top ¥6,490 (tax included) Parka ¥20,790 (tax included) Skirt ¥14,190 (tax included) Middle (bay): Tank top ¥5,390 (tax included) Shirt ¥18,590 (tax included) Shorts ¥14,190 (tax included) Right (Hewon): Tank top ¥7,590 (tax included) Jeans ¥20,790 (tax included) In contrast, the second concept features NMIXX’s natural and bright side. Inspired by the classic “GUESS girl” aesthetic, it depicts a scene from their cheerful and carefree daily life. The collection embodies an effortless yet stylish everyday look, with pieces such as loose Bermuda denim shorts, short-sleeve shirt sets, and striped piqué shirts, offering the perfect balance of comfort and trend.
https://prcdn.freetls.fastly.net/release_image/11576/43/11576-43-245d45bd177d886cd86669be8ed6d1b9-3900×3522.jpg Left (Gyujin): T-shirt ¥8,690 (tax included) Skort ¥22,990 (tax included) Middle (Soryun): T-shirt ¥11,990 (tax included) Jeans ¥27,390 (tax included) Left (Jiu): Shirt Price TBD Shorts ¥14,190 (tax included) With chart-topping music, innovative sounds, and a growing global following, NMIXX continues to redefine fashion and culture for Gen Z, making GUESS and NMIXX the perfect pairing for this campaign. [Purchase benefits] Those who purchase [Campaign eligible products] will receive a limited edition NMIXX photo card as a gift. In addition, those who post on social media will also receive a limited edition eco bag. *All quantities are limited and will end as soon as they are gone. Products eligible for the GUESS × NMIXX campaign will be available for purchase from April 24, 2025 at some stores and online stores in Korea, Japan, China, Singapore, Indonesia, Malaysia, and Thailand (*Sales schedule and target countries are subject to change). [GUESS Shibuya store pop-up information] ・NMIXX Capsule Collection Vol. 1: On sale from Friday, May 16, 2025 ・NMIXX Capsule Collection 2nd edition: Released from Wednesday, June 4, 2025 In addition, we also have limited in-store lottery gifts available. Don’t miss it! *During the period, a pop-up of the NMIXX capsule collection will be held at the event space on the 3rd floor of GUESS Shibuya store (a photo booth will be installed). In addition, the same pop-up will be held at Shibuya PARCO from June 4th to July 17th. [GUESS×NMIXX sales store] GUESS Shibuya Shibuya Furakoko Building, 26-1
Udagawa-cho, Shibuya-ku, Tokyo Phone number: 03-3464-3578 Business hours: 11:00-20:00 Regular holidays: Open all year round GUESS Haneda Airport Garden Block 249, 2nd floor, 2-7-1 Haneda Airport, Ota-ku, Tokyo Phone number: 03-5579-7191 Business hours: 10:00-20:00 Regular holidays: Same as facility closing days GUESS Canal City Hakata Opa 1F 128 section, 1-2-22 Sumiyoshi, Hakata-ku, Fukuoka City, Fukuoka Prefecture Phone number: 092-263-2638 Business hours: 10:00-21:00 Regular holidays: According to the facility’s closing days GUESS Shinsaibashi 1-8-2 Shinsaibashisuji, Chuo-ku, Osaka-shi, Osaka Prefecture Phone number: 06-6281-2208 Business hours: 11:00-20:00 Regular holidays: Open all year round GUESS Pieri Moriyama 2620-5 Imahamacho, Moriyama City, Shiga Prefecture 1F Phone number: 077-585-7688 Business hours: 10:00-21:00 Regular holidays: According to the facility’s closing days [About NMIXX] NMIXX is a 6-member girl group under JYP that presents a unique genre of “MIXXPOP” and is attracting attention for their outstanding vocals and performances. In 2023, their ability was recognized by receiving awards at many award ceremonies, including the “Artist of the Year Award” at The Fact Music Awards and the “Global Outstanding Artist Award” at the 2023 Hanteo Music Awards. In addition, they achieved four and three awards on music programs with “DASH” and “(See that?),” which were released in 2024, proving their continued growth and popularity. About GUESS?, Inc. Guess?, Inc. designs, markets, distributes and licenses lifestyle collections of contemporary apparel, denim, handbags, watches, eyewear, footwear and other related consumer products. Guess? products are distributed through branded Guess? stores and leading department and specialty stores around the world. On April 2, 2024, the company acquired all operating assets and 50% of the intellectual property rights of the New York-based fashion brand “rag & bone.” rag & bone is a leading brand in the American fashion scene, with
company-owned stores in the US and UK, and products available through luxury boutiques, department stores, and global e-commerce. As of August 3, 2024, the Company operated a total of 1,054 company-operated retail stores in Europe, the Americas and Asia, and an additional 537 stores operated by the Company’s partners and distributors worldwide. Additionally, as of August 3, 2024, the Company and its partners and distributors had operations in approximately 100 countries. For more information about the company, please visit .