【Wacoal Co., Ltd.】 Mr. SHIHO continues to evolve through various encounters, expressing his joy, “It’s a great honor to be here for the first time in about 20 years!” Chinatsu Wakatsuki also appeared as a guest. Even though we met for the first time, our thoughts matched perfectly! ?
Wacoal Co., Ltd. Press release: May 15, 2025 SHIHO, who continues to evolve through various encounters, says with joy, “It’s a great honor to be able to stand here for the first time in about 20 years!” Chinatsu Wakatsuki also appeared as a guest. Even though we met for the first time, our thoughts matched perfectly! ? ~”Wing” 50th anniversary new image character inauguration event report~ Chinatsu Wakatsuki highly praises SHIHO, saying, “It has evolved even more beautifully!” Captivating the venue with his gorgeous walk and smile in his first commercial appearance in about 20 years
https://prcdn.freetls.fastly.net/release_image/9664/693/9664-693-264f6880b5cb0012bff0651962a20abf-3356×2237.jpg The innerwear brand “Wing” developed by Wacoal Co., Ltd. is
celebrating its 50th anniversary, and in order to convey the appeal of “Wing” with the message of “good quality, easy to get.”, model SHIHO has been appointed as the image character for the first time in about 20 years. On Wednesday, May 14, 2025, we held an interview session for the inauguration of the new image character for the 50th anniversary of “Wing” at the Wacoal Kojimachi Building. [Synchro bra top] worn in the new TV commercial that will start airing nationwide from June 5th (Thursday) SHIHO appeared wearing a bright pink set-up with a sweat-wicking and quick-drying type, and greeted with a refreshing smile, “Hello everyone! I’m SHIHO! Thank you for your help today!” When asked how he felt about being appointed as the image character for the 50th anniversary of “Wing,” he answered, “It’s a great honor to be able to stand here after 20 years, and I feel very honored!” Regarding her second commercial appearance in about 20 years, she said, “Since it’s been about 20 years, I wanted to express my evolution as a model. The director was also full of energy, and it was fun to be able to communicate with him while filming in a homely atmosphere. The evolved “Match Me Bra” was also very comfortable and comfortable to wear, allowing me to be myself naturally, so I was able to shoot in a great atmosphere. ”, he said, talking about the situation at the time of the shooting. Then Chinatsu Wakatsuki, who used to watch SHIHO as a model when he debuted, appeared. “I’m Wakatsuki! Thank you! Sorry for the high volume (of my voice). (While I was waiting) I was soothed by SHIHO’s voice, so I thought it would be too loud if I left, but I’m using my variety show voice instead! (lol),” eliciting laughter and the presentation started in a peaceful atmosphere. This is the first time for SHIHO and Wakatsuki to co-star, and Wakatsuki expressed her joy by saying, “I saw the commercial about 20 years ago, so I’m really happy to be meeting you for the first time!” A poster from that time also appeared. Mr. SHIHO looked a little embarrassed when he looked at himself from about 20 years ago and said, “Wow, you’re so young!” In addition, SHIHO, who said in the WEBCM “The evolution of bras is amazing!” When asked about what has changed in the past 20 years, replied, “I update my efforts in line with the changes with each age. I started exercising when I turned 30, and changed my diet when I turned 40. I’m addicted to training now. Recently, I started training to improve my vocal skills, such as kickboxing and breath score training.I think it’s important to update my voice as I age,” and Wakatsuki also reflected on the past 20 years, saying, “I haven’t done anything, but I’m no longer a gal.” SHIHO showed off a gorgeous model walk in the new TV commercial “Underwear Manufacturer’s Serious Bra Top”, and Wakatsuki said, “It was really cool! I wish I could see it here too (lol)”, and SHIHO, who is full of service spirit, performed a walk just like the commercial.
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https://prcdn.freetls.fastly.net/release_image/9664/693/9664-693-e1652b73a5ee3b017b3ff4ae0d320f90-3357×2238.jpg In the newly released WEBCM, a “Match Me Challenge” is held where the wearer wears a “Match Me Bra” that uses a resin sheet at the bottom of the front that gradually deforms depending on the person’s body temperature so that the bra can flexibly “match” them according to the daily condition of the bust and the difference between the left and right sides of the bust, and the challenge is to find out the answers to the questions posed by the other person with skillful questions and match the answers!
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https://prcdn.freetls.fastly.net/release_image/9664/693/9664-693-a0bf61883c60f3c92f4ea189012364e8-3235×2157.jpg In response to the Match Me Challenge, Mr. Wakatsuki enthusiastically said, “It’s our first time meeting, but I want to make a match!”, and Mr. SHIHO seemed confident, “It’s the same! I’ll match only with [Match Me Bra]!” The challenge started with SHIHO’s question, “I understand that you do yoga as part of your morning routine, but which yoga pose did I do this morning?” When asked about three options: “1. Crow pose,” “2. Camel pose,” and “3. Scorpion pose,” Mr. Wakatsuki said, “I think they’re all tough positions, but you said you did it in the dressing room this morning, so I think it’s a camel pose that stretches your body!” and “2. Camel pose,” which was a perfect match. SHIHO demonstrated the correct camel pose, but the synchro bra top bra she was wearing did not shift and her bust silhouette remained beautiful. The second question, which was aimed at the second match, was asked by Wakatsuki, “Just as bras have evolved, what do you want to do this summer to evolve yourself?” As soon as Mr. SHIHO heard the options, “1. To be able to sing well,” “2. To be able to play the piano,” and “3. To be able to dance.” With full confidence, he answered, “3. To be able to dance,” but the correct answer was “2. To be able to play the piano.” Mr. Wakatsuki told me, “I used to take lessons when I was little, so I’d like to start again!” Furthermore, SHIHO shared his enthusiasm for this summer, saying, “This summer, I want to resume surfing, which I haven’t been able to do for a year.” For the final question, Mr. SHIHO asked the question, “What words would you like to say to yourself when you turn 50?” in reference to “Wing”, which celebrates its 50th anniversary this year. When the options were announced: “1. You’ve worked hard so far,” “2. Don’t push yourself too hard and be yourself,” and “3. A new beginning! Let’s evolve.” Mr. Wakatsuki seemed confident and said, “If you talk to SHIHO, you’ll definitely understand, so I won’t ask any more questions and will have a free talk for 30 seconds! (lol)”, and gave the correct answer, number 3, to match. The two of us were the most excited of the day, saying, “We did it!” After hearing SHIHO’s answer, Wakatsuki said, “As I get older, I find it troublesome to try new things, so I tend to avoid them.But when I saw SHIHO, I thought, “Continuing to evolve is just fun!”And I feel like I’m evolving, too, by receiving SHIHO’s evolving energy!”He showed that he was influenced by SHIHO’s high level of consciousness. He also said, “If it were me, I would tell my 50-year-old self to follow SHIHO!” Mr. SHIHO also seemed to sympathize with Mr. Wakatsuki, saying, “I think evolving is a difficult thing, but just by wearing evolved wings, I feel like I’m evolving too!” The challenge ended. In order to match the answers, we asked each other questions from various angles and thought carefully, and as a result, the match rate was 2 out of 3. In response to the match rate of 2 out of 3 questions, SHIHO commented, “I was shocked that I couldn’t get all the questions correct! But it was a lot of fun! Through the challenge, I was able to look back on about 20 years, and I wanted to improve even more!” Mr. Wakatsuki also concluded with a smile, “I am happy that I answered all of SHIHO’s questions correctly! I had always seen SHIHO in magazines and commercials and had the impression that he was a calm person, but he seemed to be having a lot of fun, and I enjoyed it too!”
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https://prcdn.freetls.fastly.net/release_image/9664/693/9664-693-cd5907434b232a6d5cfbc56cb122e18d-2959×1972.jpg At the end of the event, he said, “Meeting SHIHO today made me think that I need to evolve even more.I am interested in many things, but SHIHO is taking action on what he wants to do even more than I am, and I am learning new things.” I feel like you’re a person who is actively working on it.If you want to be like SHIHO but don’t feel like it yet, you can try wearing wings first.I’d like to start there too!”Wakatsuki greeted. SHIHO then said, “I’m really happy to be able to return to Wing’s image character.Just as I was able to meet Mr. Wakatsuki for the first time by standing here today, I’ve had new encounters so far, and I think I’ve been able to evolve thanks to them.Right now, I’m focusing on what I pay attention to in my life, and what I choose to do.In doing so, I’ve had many new encounters, just like I met Wakatsuki-san for the first time. I incorporate things that I can wear and things that make me feel better, and after about 20 years, I feel that Wing’s underwear has changed to become more familiar to me and to fit me better now.When I come into contact with things that are evolving, I can also evolve, so I hope everyone will enjoy wearing new Wing underwear and enjoying their daily lives! ≪“Wing” image character appointment presentation≫ ■ Official name : “Wing” 50th anniversary new image character inauguration press conference ■Sunday Time : Wednesday, May 14, 2025 10:30-11:00 ■Meeting place: 1F, Wacoal Kojimachi Building (Address: 1-1 Kojimachi, Chiyoda-ku, Tokyo)

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