Teva Campaign Chapter 2 starts in summer 2025 Deckers Japan LLC Press release: May 15, 2025 Teva Campaign Chapter 2 starts in summer 2025 “For Playground Earth” embodied by Kai Inowaki and Sawa Nimura
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https://prcdn.freetls.fastly.net/release_image/3434/717/3434-717-1a8f51ed9cd89b09b13faa056eec11d0-2500×1667.jpg Tokyo (May 15, 2025) – Teva (R) (a division of Deckers Brands [NYSE: DECK]), which developed the world’s first strappy sports sandals in 1984, will release the second chapter of its campaign, which depicts the richness of facing nature, based on the brand message “For Playground Earth” from May 15, 2025. Continuing from the first chapter, which was released in March, actors Kai Inowaki and Sawa Nimura will appear. Through different locations and sensibilities, we express “time to be free in nature.” At your feet are two Teva models that suit each style. We gently support each step of your adventure in harmony with nature. About the For Playground Earth campaign Image
URL: https://prcdn.freetls.fastly.net/release_image/3434/717/3434-717-f5364b40fad179ae31c313a696195a8a-3900×2603.jpg ■Mi Inowaki’s sandal journey
https://prcdn.freetls.fastly.net/release_image/3434/717/3434-717-1c1fe03a41d67c4b8c57dfea7b4791a2-3900×2603.jpg ■Sawa Nimura’s new Teva sandals
Teva originated as a strappy sandal for enjoying nature, invented by a river guide on the banks of the Grand Canyon in 1984. The brand has always embraced the belief that nature is more than just a backdrop for adventure; it is an important presence that connects people, fosters community, and inspires the joy and comfort of spending time outdoors. “For Playground Earth” is a message that inherits that idea and conveys to the next generation of adventurers the importance of venturing out into nature, exploring, and protecting beautiful scenery. Research shows that spending time in nature greatly improves physical and mental health. However, for Teva, the power of nature cannot be expressed only in numbers and data. Climb a mountain, walk along a river, or take a walk in the park. All that time stimulates people’s curiosity and inspires a desire for adventure. Continuing our tradition as a pioneer in sports sandals, Teva continues to create functional and comfortable footwear that allows anyone to step out into nature and enjoy the outdoors in comfort. Additionally, starting this season, Teva will further strengthen its all-season offering and propose next-generation outdoor footwear in three categories: “TRAIL,” “WATER ACTIVITY,” and “CAMP.” The latest collection features footwear that offers a stable feel for rugged trails, functionality suitable for water activities, and a design that allows for a comfortable camping experience. All styles are designed to maximize your outdoor fun. TevaGlobalVP/GM Lee Cox’s comments “‘For Playground Earth’ is more than just a campaign. It’s an effort to celebrate Teva’s origins while fulfilling our responsibility for the future. We want to leave an environment where everyone can play to their heart’s content in nature. We want to give the next generation of adventurers more opportunities to get muddy, feel the wind, jump in the water, and have fun around a bonfire. That’s why we’ll continue to create shoes that make them comfortable in the outdoors.” Comments from TevaProduct DirectorJess Bensley “For more than 40 years, Teva has been taking people to the rivers, mountains, and trails. We will continue to build on the brand’s strength in functionality and create shoes that allow people to explore deeper into nature than ever before.” From the forest to the sea. Kai Inowaki opens herself through her body Model worn: Hurricane XLT2
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https://prcdn.freetls.fastly.net/release_image/3434/717/3434-717-c806271ebaff842f42d5355378d7f599-3900×2602.jpg Inowaki Kai MOVIE https://youtu.be/jeWwn0ZIj3g Kai Inowaki walks slowly through the forest surrounded by greenery. As he calmly takes his breath, he sees the seaside surrounded by light and runs off without hesitation. Supporting your feet is Teva’s best-selling model “HURRICANE XLT2.” The grip and cushioning properties make it suitable for all kinds of outdoor activities, allowing you to move freely and giving you the power to run on impulse. Instead of aiming for something, just run through nature. The time when you can return to your childhood is the time when you can physically embody Teva’s message of “For Playground Earth.” The sight of them releasing their emotions in nature and returning to themselves reminds us of the origins of adventure. Hurricane XLT2 (Hurricane XLT 2) Price: 10,780 yen (9,800 yen excluding tax) New color release date: Friday, April 25, 2025 ［Men’s］ Size: 25cm to 29cm Color: Archive Wings Black/Tan, Vapor Blue, Larkspur, Black, Mountain Mosaic Grey/Black, SUNSET OAK BUFF, RUM RAISIN ［Women’s］ Size: 22cm to 25cm Color: Archive Wings Blooming Dahlia, Birch, Pastel Multi, Black, Sesame, Mountain Mosaic Crown Blue, SUNSET TOTAL ECLIPSE, COCONUT MILK The webbing is made of 100% recycled polyester by Unifi, Inc., and has excellent quick-drying and durability, and can be easily attached and detached with a hook-and-loop fastener. The strap end is easy to grab. A lightweight EVA foam midsole cushions shock, and a nylon shank provides firm support on uneven surfaces. DurabrasionRubber(TM) outsole withstands harsh use and provides excellent traction. Peppermint-based
LifeNatural antibacterial technology inhibits the growth of
odor-causing bacteria. [Sustainability Initiatives] Vegan/webbing is made from 100% recycled plastic material REPREVE(R) 【MENS】 Image
URL: https://prcdn.freetls.fastly.net/release_image/3434/717/3434-717-83c588ffaa02d8a46227d10c5d4c4eae-895×406.jpg Archive Wings Black/Tan (Archive Wings Black/Tan)
https://prcdn.freetls.fastly.net/release_image/3434/717/3434-717-2a57fc787cb86a8c08eee23ec513c61a-895×417.jpg Vapor Blue
https://prcdn.freetls.fastly.net/release_image/3434/717/3434-717-b14288bf8b8371fdb5820c839d666b65-895×423.jpg Larkspur
https://prcdn.freetls.fastly.net/release_image/3434/717/3434-717-49ca51270c26a6e80f1c8ef13b23b282-895×439.jpg Black
https://prcdn.freetls.fastly.net/release_image/3434/717/3434-717-5ce9c78b7268edd43099b6fb482f9e30-895×443.jpg [NEW] SUNSET OAK BUFF
https://prcdn.freetls.fastly.net/release_image/3434/717/3434-717-a16b08018769b9b30ffd8bc48742d88c-895×434.jpg [NEW] RUM RAISIN 【WOMENS】
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URL: https://prcdn.freetls.fastly.net/release_image/3434/717/3434-717-e4e807daa821c4a4a68dbe209029331d-895×442.jpg Birch
https://prcdn.freetls.fastly.net/release_image/3434/717/3434-717-bfb83341e90af6dcbc261b34f28e827b-895×433.jpg Pastel Multi
https://prcdn.freetls.fastly.net/release_image/3434/717/3434-717-af1c7302c2b25ef94282067f1c542688-1196×568.jpg Sesame
https://prcdn.freetls.fastly.net/release_image/3434/717/3434-717-fab5abcc0ab698bfdb6b219edbc73e34-895×454.jpg [NEW] SUNSET TOTAL ECLIPSE
https://prcdn.freetls.fastly.net/release_image/3434/717/3434-717-38d2230a372dcb4bbcfd8830868ee3c3-895×452.jpg [NEW] COCONUT MILK Listen to the wind and quietly unwind your heart. Sawa Nimura’s inner adventure Model wearing: Hurricane Terra Dactyl
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https://prcdn.freetls.fastly.net/release_image/3434/717/3434-717-e04b862b0d1f93bf1b55f94308a5b8b3-2500×1668.jpg Sawa Nimura MOVIE https://youtu.be/OgZzjPqM3FA A quiet rocky area by the sea where the wind blows through. Sawa Nimura takes each step one step at a time, concentrating on the sensations under her feet, placing herself in the place as if in dialogue with nature. She is wearing a new model with a magnetic buckle that makes it easy to put on and take off. “HURRICANE TERRA DACTYL”. The straps gently fit your feet and support your quiet moments without interfering with your delicate movements. I sit down on a rock, open my notebook, and write down some words. While listening to the sound of the wind, light, and waves, I carefully express my inner feelings into words. It’s a journey not to go far, but to get closer to yourself. The time when you can gently touch the voice of your heart that no one can see is also an adventure. Hurricane Terra Dactyl NEW Price: 10,780 yen (9,800 yen excluding tax) Release date: Friday, April 25, 2025 [Men’s] Size: 25cm to 29cm Color: Blue Coral, Black, White Pepper, RUM RAISIN SIMPLY TAUPE [Women’s] Size: 22cm to 25cm Color: Birch, Mahogany, Black, CHERRIES JUBILEE SPICY ORANGE Based on the sole of Teva’s standard model “Hurricane XLT2”, this new model is the first to use a durable magnetic buckle that makes it easy to attach and detach the strap. The straps are designed to cross at the top of the foot to hold your foot in place, and the straps at the top and heel can be adjusted to suit your needs. The two straps on the forefoot are elastic and soft to support your toes. Tri-rings on both sides and padding on the heel enhance foot comfort. “Hurricane” is featured on the midsole and rubber outsole. Adopts the same durable material as “XLT2”. A nylon shank supports and stabilizes your foot on uneven terrain.
[Sustainability Initiatives] 100% recycled polyester webbing (REPREVE(R)), 65% recycled polyester forefoot strap, 35% recycled EVA top sole, 30% recycled EVA midsole
https://prcdn.freetls.fastly.net/release_image/3434/717/3434-717-176cef58d0a52c4ab9c9c19c5c5980ec-895×374.jpg Blue Coral
https://prcdn.freetls.fastly.net/release_image/3434/717/3434-717-4fb8bade2cf374f6335261337a8e7146-895×382.jpg White Pepper
https://prcdn.freetls.fastly.net/release_image/3434/717/3434-717-1e08c005ed04c98e6ac1f2387702030b-895×377.jpg Black
https://prcdn.freetls.fastly.net/release_image/3434/717/3434-717-2d37779a71ad0cec780175c78ab98e8e-895×379.jpg [NEW] RUM RAISIN SIMPLY TAUPE
https://prcdn.freetls.fastly.net/release_image/3434/717/3434-717-e14d3dc3d0231ba26f95f3cd0fe8cb21-895×390.jpg Birch
https://prcdn.freetls.fastly.net/release_image/3434/717/3434-717-687401ce0a09249eca616f59a997fda7-895×383.jpg Mahogany
https://prcdn.freetls.fastly.net/release_image/3434/717/3434-717-55dda6fca24d48b48b0de8e0d925c783-895×384.jpg Black
https://prcdn.freetls.fastly.net/release_image/3434/717/3434-717-90783bd11371a4ab27435a2c16cf5bf9-895×414.jpg [NEW] CHERRIES JUBILEE SPICY ORANGE (Cherries Jubilee Spicy Orange) Play means opening up the five senses Spending time in nature is always free. Just walk, stop in the wind, and leave yourself at the moment your heart moves. Such simple actions are an “adventure” for us. Inowaki showed me the freedom to run as I impulse. Nimura drew a time to face yourself in silence. Both of these figures include Teva’s “For Playground Earth” The message is alive and alive. The sense of openness and awareness that you can feel in nature. Teva footwear is an adventure partner that supports these irreplaceable moments from your feet. Please take a look at the shape of adventures Teva brings you.
[Teva exists to enjoy nature] Teva was founded in 1984 in the Grand Canyon in the US. One river guide was trying to guide people, but it was difficult to get them off easily with tong sandals. One day, when he almost got off his sandals by the water, he instantly attached a nearby watch Velcro strap to the tongs, designed to make it difficult for the sandals to fall off, making Teva’s sandals start. Teva sandals are made in a bricollage style rather than a new one. “Teva” is “Nature” in Hebrew. As you can see from the brand origins of the riverbank and the brand name, which means nature, Teva, which has its roots in the outdoors, has a close connection to nature and
environmental conservation. [About Teva] In 1984, Teva developed the world’s first sports sandal. Since then, we have continued to support all outdoor enthusiasts to have more freedom of adventure. “Play in the muddy atmosphere. Dance around a bonfire. Get into the splash and jump in.” We will continue to offer these exciting moments with environmentally friendly materials and innovative designs. For more information, please visit the Teva official website. [About Deckers Brands] As a global leader in designing, selling and wholesale innovative footwear, apparel and fashion accessories, Deckers Brands is responsible for both everyday items in a casual lifestyle and products suitable for high-performance activities. Our brand portfolios include UGG(R), Koolaburra(R), HOKA(R), Teva(R), and Sanuk(R). Deckers Brands products are sold in more than 50 countries and territories at certain online stores, including specific department stores and specialty stores, retail stores owned and operated by us, and websites owned by us. Deckers Brands has a 50-year track record of growing footwear niche brands into one of the leading lifestyles in the market that attract millions of fans from around the world. For more information, please visit . [Contact Information] Deckers Japan TEL.0120-710-844 https://jp.teva.com Official Facebook Page Official Instagram (Teva Japan Account) @tevajapan Official X (Teva Japan Account) @Teva_jp Official TikTok (Teva Japan Account) @Teva_jp Details about this release *This email will be sent automatically, so please refrain from replying. Download press release material : .
