H&M H&M announces the 2025 “Summer Collection” that colors summer memories with craft dfmanship and sophis ticated boho style

[H&M] H&M announces the 2025 “Summer Collection” that colors summer memories with craft dfmanship and sophisticated boho style ​
H&M Press release: May 15, 2025 H&M announces the 2025 “Summer Collection” that colors summer memories with craft dfmanship and sophisticated boho style In addition to the women’s line, the lineup also includes men’s wear that symbolizes the Mediterranean summer and kids’ wear that has an exotic beach feel
https://prcdn.freetls.fastly.net/release_image/11958/881/11958-881-191ada2e8dd3125f4476f37804a8734d-3333×2500.jpg H&M “Summer 2025” This summer, H&M travels from bustling cities to dreamy deserts and beachside towns to create the ultimate vacation wardrobe. There’s a sophisticated boho flair throughout, with an emphasis on details such as fringes, crochet, embroidery and embellishments, as well as airy dresses and caftans. Sophisticated matching sets, bold silhouettes, and a sense of playfulness through loose and structured shapes add a modern touch. The first edition of H&M SUMMER 2025 will be on sale from May 15th (Thursday), and the second edition will be on sale from May 29th (Thursday) at some stores and online store (hm.com). Ladies campaign page ​ Men’s Campaign Page ​ Kids Campaign
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https://prcdn.freetls.fastly.net/release_image/11958/881/11958-881-9c3c9565ac9f90a887803172927dd655-3333×2500.jpg H&M “Summer 2025” Inspired by an energetic and epic journey to Marrakech, the womenswear collection features natural fibers, eye-catching embellishments and innovative knitting and crochet techniques that emphasize craftsmanship. After traveling to Lanzarote and Kenya’s Lamu Island, oversized palm tree prints, fringe and beading evoke the fun and relaxation of the beach. Colors range from dark, rich earth tones such as terracotta, burgundy, and warm brown to sand, bright red, pinky beige, and pops of gold. Additionally, greens and yellows create a vibrant contrast with neutrals, sage, and white.
https://prcdn.freetls.fastly.net/release_image/11958/881/11958-881-0c599e379428fcc9050695ee902727f7-3333×2500.jpg H&M “Summer 2025” “With this collection, we showcased a variety of weaving techniques and expressed a breath of tradition by
incorporating a variety of textured details. We also traveled the world in search of inspiration, bringing elements of a vibrant summer wardrobe to life: print combinations, an emphasis on craftsmanship, and the eternal summer feeling we get when traveling with friends.” Eliana Masgalos, H&M Design Director
https://prcdn.freetls.fastly.net/release_image/11958/881/11958-881-014df7250e4efb595a78a9344ae2479a-3333×2500.jpg H&M “Summer 2025” The collection’s most notable pieces include a dark brown sleeveless crop top with fringes and a matching slim midi skirt. In addition, the lineup includes a strapless mini dress featuring a print inspired by the black and sandy desert, and a beautiful tiered sleeveless dress in bright red and golden yellow. Kaftans come in a variety of designs, with plain long sleeves embroidered on the front, wide sleeves with geometric prints to create a sense of volume, and kaftans made entirely of knit material.
https://prcdn.freetls.fastly.net/release_image/11958/881/11958-881-3b995d26b96e23fcee1091e0ba88cbdd-3333×2500.jpg H&M “Summer 2025” In addition, swimwear, shoes, and bags are adorned with jewelry-like decorations, fringe, and tassels, creating a finish that shines with craftsmanship. The accessories incorporate plenty of sea-inspired motifs, such as shells, coral, and underwater creatures, giving a sense of summer elegance and playfulness. Image
URL: https://prcdn.freetls.fastly.net/release_image/11958/881/11958-881-2aa1dbcbd6c820d6cd2452d119398fd5-3333×2500.jpg H&M “Summer 2025” The summer 2025 collection’s global campaign features supermodel Alex Consani. The campaign visuals were shot by renowned photographer Sam Rock and breathe new life into this season’s collection.
https://prcdn.freetls.fastly.net/release_image/11958/881/11958-881-2db44f13d9a3ad0a347a6de0619804d9-3333×2500.jpg H&M “Summer 2025” Menswear is inspired by Mediterranean summer. Structured knits with zips, structured jersey polos, pleated linen trousers, and short-sleeved shirts combine soft tailoring with airy comfort. The colors are a sophisticated palette of off-whites, beiges, browns and summer burgundies, evoking escapes in the sunshine and coastal charm.
https://prcdn.freetls.fastly.net/release_image/11958/881/11958-881-e4fcfe6ed754293e6585de93bddf1abb-3333×2500.jpg H&M “Summer 2025” Kidswear features playful tropical motifs and intricate details such as textured stripes, fringes and embroidery, evoking exotic beaches. Items with relaxed silhouettes include matching sets, resort shirts, A-line skirts, loose dresses, shorts, and camisoles. The colors are based on white, light sand, clay, terracotta, and brown, with fuchsia pink and green accents. Image
URL: https://prcdn.freetls.fastly.net/release_image/11958/881/11958-881-23959e5e1efee40e5c6904eb0fe8d92b-3333×2500.jpg H&M “Summer 2025” Collection details Release date: 1st edition – Thursday, May 15, 2025, 2nd edition – Thursday, May 29, 2025 Number of product types: 44 types of women’s wear (1st edition) / 53 types of men’s wear / 90 types of kids wear (90-140 cm) Product price range: 599 yen to 9,999 yen (tax included price) Available stores: H&M stores nationwide and official online store (hm.com)