H.P. France launches new brand “Humus”. We propose the foundation of an outfit, starting with the “inner” that is the first thing that touches the skin.
ASH P. FRANCE LIMITED Press release: May 15, 2025 H.P. France launches a new brand “Humus”. We propose the foundation of an outfit, starting with the “inner” that is the first thing that touches the skin. The first collection will be on sale at affiliated stores nationwide from Friday, May 16, 2025.
https://prcdn.freetls.fastly.net/release_image/34526/96/34526-96-6514919446b6577626d1188b56361f57-3900×2601.jpg H.P. France Co., Ltd. (Headquarters: Minato-ku, Tokyo) will launch its own brand “Humus” from the 2025 spring/summer season, which proposes pieces that support daily styling, starting with “innerwear”, which is the first thing that touches the skin. The first collection will be on sale at Ash P. France affiliated stores nationwide from Friday, May 16, 2025. We offer two styles: a 6-way inner dress that can also be used as a petticoat, and a well-balanced T-shirt that can be worn alone or layered, each in three colors (pink/charcoal/blue). A piece that adds quiet joy to your daily styling “Lay down the roots of beauty. Humus means “earth” in Latin. It is also the origin of the word human, and is the place where all life is nurtured. Wearing clothes means choosing each day. It was created to become the foundation of your outfit and add quiet joy to your daily styling. Put your roots in the rich earth and may your uniqueness blossom today as well. ”
https://prcdn.freetls.fastly.net/release_image/34526/96/34526-96-ad720ac6b22bf6212d2fbaf14bbb4180-1920×870.jpg The brand name “Humus” comes from the Latin word meaning “earth” and “soil”, and was named with the aim of serving as the “foundation” of an outfit. “Hummus” proposes not just an innerwear, but also a “foundation” that is the first thing that touches your skin when you put on clothes. We strive for a comfortable fit that hugs your bare skin, a beautiful silhouette that can become the focal point of your outfit, and a versatile design and color range that harmonizes with any style. “Hummus” is a brand that hopes to become the “root” of the wearer, allowing the person who wears it to blossom freely and flexibly into their individuality on any given day. [Product lineup] ●6WAY inner dress – coexistence of functionality and poetry. Freedom in how you wear it and sensibility as the basis of beauty. Image
URL: https://prcdn.freetls.fastly.net/release_image/34526/96/34526-96-69f0d009e733075910d4a528d66bc12e-1801×2700.jpg Inner dress (pink) ¥42,900 Like hydrangeas, which have the same name but bloom in a variety of colors and shapes. The “6WAY Slip Dress” was born, which can be worn as a base for an outfit or as a single dress. The neck can be used on both sides, U and V, and the top has a cotton cut-and-sew liner. By switching the hem and wearing it, you can also use just the skirt part as a petticoat. In addition, by turning it inside out, the cupro side of the satin material is exposed, creating a more glamorous one-piece style. This is a piece that combines functional beauty and poetry, and can be styled in a total of 6 ways.
https://prcdn.freetls.fastly.net/release_image/34526/96/34526-96-c9a97f18d69eb67d205e0f09ad603a74-1801×2700.jpg Inner dress (blue) ¥42,900
https://prcdn.freetls.fastly.net/release_image/34526/96/34526-96-5bae140003c5f893a153f0dea1881bd3-1801×2700.jpg Inner dress (pink) ¥42,900 *Pants are reference products If you dry it with the hem cinched after washing, it will create wrinkles and change the look. The brand tag is fastened on all four sides and can be easily removed when used reversibly. This dress is the perfect foundation for your outfit, allowing you to freely choose the fabric and silhouette according to the items you want to layer on top or your mood that day.
https://prcdn.freetls.fastly.net/release_image/34526/96/34526-96-923b2fa9c0021ff6932234bdfa43b826-1801×2700.jpg Inner dress (pink) ¥42,900 *Black skirt is a reference product
https://prcdn.freetls.fastly.net/release_image/34526/96/34526-96-7890003697ab6e1b01ffcb4113c9268a-1801×2700.jpg Inner dress (charcoal) ¥42,900 Product details • Price: ¥42,900 (tax included) • Color options: Pink/Charcoal/Blue • Material: Main body 100% cotton, fabric part 100% cupro • Size: Free size ●T-shirt – It doesn’t end with an inner layer. Draw a “contour” that connects your skin and your outfit.
https://prcdn.freetls.fastly.net/release_image/34526/96/34526-96-bd9dd3874819991077cc1bd500b1250d-1801×2700.jpg T-shirt (blue) ¥19,800 While it is important to be practical as an inner layer, it also has a firm shape when worn alone. This T-shirt pursues the balance of the “beautiful foundation” that “hummus” envisions. The high neckline, similar to a mock neck, is not too tight, giving it an elegant finish similar to a summer knit. The French sleeves keep you comfortable even under shirts and coats.
https://prcdn.freetls.fastly.net/release_image/34526/96/34526-96-cf147b6434db34119a22919a367cbfa0-1801×2700.jpg T-shirt (pink) ¥19,800 *Black skirt is a reference product Image
URL: https://prcdn.freetls.fastly.net/release_image/34526/96/34526-96-dce2fe9c2ed16c368a0c102aff186af2-1801×2700.jpg T-shirt (pink) ¥19,800 *Black skirt is a reference product The satin stripes on the front add a simple yet subtle elegance, making it a design that looks great alone or layered. This item goes beyond its role as an inner layer and can also serve as a “quiet protagonist.”
https://prcdn.freetls.fastly.net/release_image/34526/96/34526-96-0ea83e676c5ba278f3a2608f1613ec9d-1801×2700.jpg T-shirt (charcoal) ¥19,800, inner dress (charcoal) ¥42,900 Image
URL: https://prcdn.freetls.fastly.net/release_image/34526/96/34526-96-a2c648f3f41dcc2aa5a428753bf0be35-1801×2700.jpg T-shirt (charcoal) ¥19,800, inner dress (charcoal) ¥42,900 Product details • Price: ¥19,800 (tax included) • Color options:
Pink/Charcoal/Blue • Material: Main body 100% cotton, fabric part 100% cupro • Size: Free size Date of deployment Friday, May 16, 2025 Store • D-due H.P.FRANCE (Nihonbashi Mitsukoshi Main Store New Building 2nd floor) • Exclusive By H.P.FRANCE (Daimaru Umeda store 7th floor) • goldie H.P.FRANCE Shinjuku store (Odakyu Department Store Shinjuku store 1st floor) • H.P.FRANCE Nagoya store (JR Nagoya Takashimaya 4th floor) • H.P.FRANCE Fukuoka store (Daimaru Fukuoka Tenjin store East Building Elgala 3rd floor) • H.P.FRANCE Boutique Hiroshima store (Hiroshima Mitsukoshi 2nd floor) *The official online store is scheduled to be available from late May onwards.
https://prcdn.freetls.fastly.net/release_image/34526/96/34526-96-b3e20235ff79f9b8657f7f2bbce63075-1116×744.jpg Since its establishment in 1985, H.P. France has developed a variety of businesses related to life and culture, including fashion, lifestyle, art, and cafe businesses. We are currently operating approximately 30 concept shops and our own e-commerce site nationwide. We value encounters with creative talents and personalities from all over the world, including Japan, Paris, London, Galicia, New York, and Berlin, and use this as energy to grow our business. Official website: https://www.hpfrance.com/
