NBA official timekeeper TISSOT hosts “TISSOT x NBA POP-UP EVENT” in Shibuya

NBA official timekeeper TISSOT hosts “TISSOT×NBA POP-UP EVENT” in Shibuya ​
TISSOT Press release: May 16, 2025 NBA official timekeeper TISSOT hosts “TISSOT×NBA POP-UP EVENT” in Shibuya The new official NBA shot clock, which will be used from the 2025-26 season, will be unveiled in Japan for the first time! May 23rd (Fri) – 25th (Sun), 2025 / Free admission Venue: SHIBUYA TSUTAYA 1st floor SIPS A (SHIBUYA IP SQUARE A)
https://prcdn.freetls.fastly.net/release_image/19915/128/19915-128-ca188cde3db044451c255d7157279a6e-2272×1136.jpg ※Venue image TISSOT, a Swiss watch brand founded in 1853 and the official timekeeper of the NBA, will hold a “TISSOT x NBA POP-UP” ​​event on the 1st floor of SHIBUYA TSUTAYA (Udagawa-cho, Shibuya-ku) for three days from Friday, May 23rd to Sunday, May 25th, 2025. EVENT” (free admission). At this event, we will exhibit the new Tissot shot clock, which will be used in the official games of the NBA’s 2025-2026 season, for the first time in Japan. In addition, we will exhibit the core collection of Tissot related to basketball, including the NBA official watch “Tissot Super Sport NBA Special Edition” announced in February this year, and the “Tissot PRX” worn by Tissot’s Japan ambassador Yuki Kawamura. In addition, there will be a lot of content packed with the charm of TISSOT and the NBA, such as an exhibition of autographed uniforms and photos of Tissot ambassadors such as Yuki Kawamura and Damian Lillard, as well as public viewing of the NBA playoff games currently being held on May 24th and 25th. 3 days where TISSOT style and NBA enthusiasm intersect, a must-see for basketball fans. Please come and enjoy this special experience in Shibuya. [Summary] ■Event name: TISSOT×NBA POP-UP EVENT ■Date and time: May 23rd (Friday) to May 25th (Sunday), 2025 May 23rd (Friday) 17:00-20:00 Saturday, May 24th 8:30-20:00 May 25th (Sun) 8:30-20:00 ■Venue: SHIBUYA TSUTAYA 1F SIPS A *Free admission 21-6 Udagawacho, Shibuya-ku, Tokyo *Some experience content will be restricted during the public viewing on the 24th and 25th. Thank you for your understanding. 【Contents】 ・First public exhibition in Japan! NBA official new shot clock on display (commemorative photos allowed)
https://prcdn.freetls.fastly.net/release_image/19915/128/19915-128-c0e2caa091706d5b0b3a8fb6bdf64baf-1800×2700.jpg New shot clock for the 2025-2026 season Official timekeeper Tissot presents NBA’s new official shot clock unveiled for the first time in Japan! This is a rare opportunity to see up close the latest model that will be used in actual NBA official games from the 2025-2026 season. You can also take commemorative photos with the shot clock at the venue. Experience the excitement of the NBA in a realistic atmosphere as if you were at the game venue. ・Exhibit a variety of Tissot watches related to basketball
https://prcdn.freetls.fastly.net/release_image/19915/128/19915-128-6e3075ddaa4b5ff8f4a5f9c9cb4a5019-3000×2250.jpg Tissot Super Sport NBA Special Edition We will exhibit various TISSOT watches inspired by basketball, including the NBA official watch “Tissot Super Sport NBA Special Edition”. In addition, the popular model “Tissot PRX” worn by Tissot Japan ambassador and NBA player Yuki Kawamura will also be on display. This is an opportunity to experience the charm of Tissot watches, which combine tradition and innovative technology, through the real thing. ・Experience-based photo booth
https://prcdn.freetls.fastly.net/release_image/19915/128/19915-128-3635cc9cbdb6ecd77172895b5a650f2e-1080×1544.jpg You can make the dunk shot you’ve always dreamed of, just like an NBA player!? Experience the photo booth! We have a special photo booth where you can take a picture of the dunk moment while still on the ground, making it look like you’ve really made the dunk. You’re sure to take some great photos. If you share it on social media, you’ll get more attention! If you’re a basketball fan, be sure to come to the venue and experience “that moment” that everyone dreams of at least once. ・Lots of content related to Tissot, the NBA, and Kawamura
https://prcdn.freetls.fastly.net/release_image/19915/128/19915-128-c51f5e6d5a3df61509433a24977efea6-2232×1394.jpg *Venue image There will also be exhibits on NBA player Yuki Kawamura and NBA star players who are TISSOT’s global ambassadors. There will be content that NBA fans will not want to miss, such as visuals that focus on the players’ playing scenes. In addition, there will be a lottery where you can win original TISSOT goods. This is your chance to get a nice item as a memento of your visit to the event. 【NBA Playoffs Public Viewing presented by NBA Rakuten & Halftime
Performance】 On Saturday, May 24th and Sunday, May 25th, we will be holding an event where you can watch the NBA playoffs, which are attracting attention from all over the world, in real time on a large screen on NBA Rakuten, the NBA’s domestic video streaming service operated by Rakuten. This is immersive content that allows basketball fans to enjoy the heated game while cheering on each other. Don’t miss this opportunity to have fun with your friends, even if it’s your first time! In addition, special guest “Samurai BALLERS” will appear at halftime! A freestyle basketball team based in Fukuoka, they will also appear in the halftime show of official NBA and G League games in 2025. You can see their performance, which is the first feat for an Asian team, in Shibuya. ■Public viewing dates and times Saturday, May 24th and Sunday, May 25th, 2025 May 24 (Saturday) Doors open: 8:30 a.m. – 9:00 a.m. – NBA Eastern Conference Finals May 25 (Sunday) Doors open: 8:30 a.m. – 9:30 a.m. – NBA Western Conference Finals Video provided by: NBA Rakuten Free admission ＜Notes＞ ※As soon as the match cards are decided, we will announce them on the news page of the official Tissot website.
https://www.tissotwatches.com/ja-jp/nba-sips-popup-2025.html *Opening and start times are subject to change. *If the venue is crowded, we may refuse entry for safety reasons. Thank you for your understanding. *The match content and time may change without notice. *Please note that video and audio may be disrupted due to communication conditions. *There may be filming for recording or interviews. *Some experience content will be restricted during public viewing. Thank you for your understanding. About TISSOT For over 170 years since its founding in 1853, Tissot has striven to bring to the world the finest watches through the development of various innovative technologies and the skills of its skilled craftsmen. The basketball players who work hard every day to reach even greater heights and are active all over the world, and the basketball culture that they have built up, have a similar spirit to us, and this is one of the reasons why Tissot has had a deep relationship with basketball, including as the official timekeeper of FIBA ​​(International Basketball Federation) and the NBA. We first partnered with FIBA ​​in 2008, and with the NBA in 2015, and are now familiar at game venues as the official timekeeper of each team. In addition to timing every second of every game, we also welcome top NBA players such as Damian Lillard as brand ambassadors. In addition, professional basketball player Yuki Kawamura will be appointed as the Tissot Japan ambassador from February 2024, and will support Tissot as an embodiment of its watchmaking spirit, “Go into the unknown.” (FOCUS FORWARD). Tissot is a watch brand that goes beyond watchmaking and timekeeping to accompany every moment of each individual’s life and celebrate not only success, but the process that leads to success itself. Tissot Official Online Store *This email has been sent automatically, so please do not reply.