【STAFF INTERNATIONAL JAPAN CO., LTD.】 AMIRI releases 2025 Pre-Fall campaign visuals Staff
International Japan Co., Ltd. Press Release: May 16, 2025 Attention Media AMIRI releases campaign visuals for Pre-Fall 2025
https://prcdn.freetls.fastly.net/release_image/46849/75/46849-75-5f4f4eb5a8b605de179423efc3355e7a-3900×2925.jpg AMIRI PRE-FALL 2025 CAMPAIGN A Hollywood Hills mansion is where stories unfold. Casual gatherings take place in the sun-drenched lounge room. Ephemeral profiles intersect in the midcentury
wood-paneled playroom – lounging figures framed in the windows of vintage cars or posing by the azure pool, while the serene Pacific skyline provides the perfect backdrop for spinning the California dream. AMIRI Pre-Fall 2025 campaign depicts an ideal summer scene inspired by Los Angeles, AMIRI’s hometown and source of inspiration. Effortless and laid-back, the campaign features a wardrobe of vintage-inspired pieces with a modern twist, telling stories of Hollywood and revealing new beginnings. Following last season’s campaign, which featured AMIRI’s stars on the streets, the latest campaign sees them lounge in the intimate surroundings of their homes. Embracing nostalgia while reimagining the past for the future, Amiri’s Pre-Fall 2025 collection represents the Golden Age of Hollywood with crochet and knit textures, elongated, loose tailoring, and slinky, figure-hugging evening dresses that echo the playful elements of the 1970s. Soft, distressed jersey t-shirts look authentically vintage, and custom insignia and patches are reminiscent of souvenirs. Clothes have a life and a story to tell. Mellow workwear, relaxed athletic silhouettes and a relaxed, authentic vibe echo the mood of the clothes. At the same time, Amiri’s timeless signatures also make an appearance: bandana prints, the MA Quad Monogram, the iconic biker jacket and sophisticated suiting. These pieces resonate with the visuals, fusing the “now” and the “past”, conveying both the weight of history and the spirit of the present. The bold new face of the campaign celebrates a collection full of contrasts. The golden glow of the sunset is like something straight out of a movie, showcasing timeless Hollywood glamour. Creative Direction: Mike Amiri
Photographer/Director: Bon Duke *This email has been sent automatically, so please do not reply.
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