THE RAMPAGE’s Kawamura Kazuma has announced his first brand, “AUREA.” The brand is filled with accessories that shine in the summer, with the hope that people will value “true value” without being swayed by the abundance of information and things.

THE RAMPAGE’s Kawamura Kazuma has announced his first brand, “AUREA.” The brand is filled with accessories that shine in the summer, with the hope that people will cherish “true value” without being swayed by the overflowing information and things. ​
ESMOD ART Co., Ltd. Press release: May 17, 2025 To members of the press THE RAMPAGE’s Kawamura Kazuma announces his first brand, “AUREA.” The collection includes accessories that shine in the summer, with the hope that people will cherish their true value without being swayed by the abundance of information and things. Kawamura Kazuma of THE RAMPAGE has announced his first brand, “AUREA.” The collection includes genderless and inclusive accessories. Advance sales begin today, ahead of the general release in July.
https://prcdn.freetls.fastly.net/release_image/38322/151/38322-151-a7a734ecd08e629c0ccace64780a466f-1980×2640.jpg “AUREA.” is named after the Latin word meaning “shining” or “golden value.” In an age overflowing with information and things, we want people to recognize the “true value” and brilliance within themselves and gain confidence, rather than comparing themselves to others. With this in mind, Kawamura Kazuma himself named it and produced and designed it with meticulous attention to detail. Kawamura Kazuma talks about the thoughts and commitment behind the birth of “AUREA.” — A sincere accessory brand that lets you wear your own “true value”
https://prcdn.freetls.fastly.net/release_image/38322/151/38322-151-cd1cbdc08081e98300c2fd8a950e7171-1980×2640.jpg In this day and age, as we come into contact with an abundance of information and things, I think about “what is true value” every day. I chose the name “AUREA.” with my own thoughts in mind: “Don’t take the obvious for granted” and “Find value in each and every thing.” Some things in the world are expensive, while others are affordable. But I don’t think “price = value”. I think the fact that it is filled with feelings and beliefs is valuable in itself. “AUREA.” is an accessory brand that allows you to wear that kind of “essential value = true value” in your own way. Believe in your own value without comparing yourself to others. What if we could empathize with that feeling? The debut collection is based on the theme of “Worth.” The first collection we will deliver is a collection themed on “Worth”. Feelings and beliefs are what give value. Based on this belief, we have a selection of accessories that have been carefully and sincerely designed by Kawamura Kazuma himself. I hope this collection will help you realize your own “true value”.
https://prcdn.freetls.fastly.net/release_image/38322/151/38322-151-ebabd5213bb991fcf403b0ee0b698914-3900×3900.jpg Sustainable and inclusive accessories for people with metal allergies ─ Two materials and one special item The lineup consists of two lines: the “Stainless Line”, which uses medical surgical stainless steel material that can be worn safely by people with metal allergies, and the gorgeous “Silver925 Line”, which is set with cubic zirconia in Silver925 material. We choose materials with sincerity so that we can be close to everyone. Both are nickel-free coated and are “inclusive” accessories that can be enjoyed by anyone regardless of gender, age or constitution. Surgical stainless steel is a sustainable material that is resistant to rust and discoloration and can be used for a long time. In addition to the regular model, the bracelet also comes in a special edition with stones set all over. It is a design that allows you to wear your true value as a “special piece that is unique to you.” • Stainless Line A series made of medical-grade surgical stainless steel that can be used safely by people with metal allergies. Medical-grade surgical stainless steel is a type of stainless steel that is resistant to rust and discoloration and is used in medical instruments and accessories. It is less likely to cause metal allergies. The simple design eliminates unnecessary elements, resulting in a finish that blends naturally into your everyday life.
https://prcdn.freetls.fastly.net/release_image/38322/151/38322-151-2997a3fb63de6b2f9c80e207a54f602b-3900×3900.jpg • Silver925 Line A gorgeous and high-quality series with cubic zirconia set in Silver925 material. Each piece is designed to bring out the true value inside you, whether it’s a special day or everyday life, with attention paid to the balance of sparkle and form. Image
URL: https://prcdn.freetls.fastly.net/release_image/38322/151/38322-151-0d7689170e58989df9bf33677cdd0ffa-3900×3900.jpg • Silver925 Line Worth Order Edition A bracelet that expresses your own “true worth” which is the symbol of the brand. This one-of-a-kind item is luxuriously set with cubic zirconia all over and is made without compromise in every detail.
https://prcdn.freetls.fastly.net/release_image/38322/151/38322-151-3a2de6544adb11af8dde5a094d2b3206-3900×3900.jpg The thoughts behind the birth of “AUREA.” ─ A long interview video by Kazuma Kawamura is now available An interview video by Kawamura Kazuma is now available on the official “AUREA.” online store. He talks in his own words about the thoughts he puts into the brand, his commitment to design, and the concept of “wearing true value.” Please take a look. Product Overview Purchase (Official Online Store): https://www.aurea.co.jp/ Product price: From 7,150 yen (tax included) Product type: Earrings, rings, bracelets (including special editions) Color: Gold/Silver Material: Surgical stainless steel/Silver 925/Cubic zirconia Sale period Pre-sale period: Saturday, May 17, 2025 to Monday, May 26, 2025 General release date: Scheduled for July 2025 Luxurious benefits for a limited time only 1. All purchasers will receive a brand original mirror 2. Five people who purchase the book will be chosen at random to receive a signed polaroid photo of Kazuma Kawamura. 3. All purchasers of 15,000 yen (tax included) or more will receive a collection book with a handwritten message and autograph by Kawamura Kazuma using unreleased cuts. 4. All customers who purchase the limited-time early release set or the “Silver925 Line Worth Order Edition Bracelet” will receive a brand original jewelry box. ■AUREA. BRAND CONCEPT Your own radiance, clad in true value AUREA. is Derived from the Latin word meaning “to shine” Brand produced by Kawamura Kazuma Don’t get carried away by the overflowing information and things, but value the essential value = true value. With sustainable materials and careful design, We deliver accessories that everyone can believe in their own value Genderless, inclusive One that you can love for a long time, your own true value ■Kawamura Kazuma Profile Image
URL: https://prcdn.freetls.fastly.net/release_image/38322/151/38322-151-901920a071b0c9eb8c8e30a97e8f1ea4-1397×2094.jpg Born January 7, 1997, from Osaka Prefecture. In 2017, he made his major debut as the vocalist of THE RAMPAGE with their first single “Lightning”. As an actor, he made his debut in the “PRINCE OF LEGEND” series in 2018. After that, he played the central character Hanaoka Fushio in the drama and movie “HiGH & LOW THE WORST”, and appeared in subsequent popular works one after another. In January 2025, he will make his solo debut under the artist name “Rei.” Furthermore, in April, Kawamura Kazuma will release his second photo essay “PROMISE,” written by himself, further expanding the scope of his activities with his diverse talents. ■Official online store/official SNS account Official online store: https://www.aurea.co.jp/ Instagram
：https://www.instagram.com/aurea._official/ X :https://x.com/aurea__jp TikTok ：https://www.tiktok.com/@aurea__official LINE
：https://lin.ee/qNi8o2D ■Company Profile Company Name: Esmod Art Co., Ltd. Address: VORT AOYAMAII 7F, 2-1-12 Shibuya, Shibuya-ku, Tokyo 150-0002 Representative: Yuki Negi Company HP: https://smode.co.jp/ More information about this release *This email was sent
automatically, so please do not reply.