PUMA Japan Co., Ltd. Event Post-Report PUMA held an experiential event in Seoul to promote the world of their new low-profile shoes, “H-STREET”! Famous guests including global ambassador Rose appeared at the reception.

[PUMA JAPAN Co., Ltd.] [Event Post-Report] PUMA holds an experiential event in Seoul to promote the world of their new low-profile shoe “H-STREET”! Global Ambassador Rose and other famous guests appeared at the reception. ​
PUMA JAPAN CO., LTD. Press release: May 19, 2025 To the Press [Event Post-Report] PUMA holds an experiential event in Seoul to promote the worldview of its new low-profile shoe “H-STREET”! Global ambassador Rose and other famous guests appeared at the reception. PUMA will hold a PUMA event at the Layer event space in Seoul, Korea for three days from Friday, May 16th to Sunday, May 18th, 2025. 41 (Layer 41) held an experiential event to commemorate the release of the new shoe “H-STREET”. This event was held as part of the “Future Archives” project, in which PUMA reinterprets historical models of low-profile shoes and fuses them with culture, and provided visitors with a variety of experiences with a variety of guests active in the fields of music, art, and fashion.
https://prcdn.freetls.fastly.net/release_image/10697/263/10697-263-73805f596bc846050aa76b991049479c-3052×1361.jpg “H-STREET” is a reinterpretation of the archive model “H-STREET” was released as a lifestyle model in 2003 and has been reconstructed for 2025. Inspired by the running spike “Harambee” from the late 1990s, it features a speedy silhouette and sharp design. This update retains the sporty elements of the model from that time while elevating it to a modern style. This shoe further strengthens Puma’s lineup of low-profile shoes.
https://prcdn.freetls.fastly.net/release_image/10697/263/10697-263-3e2d16b052f8413d3217a8a87fc239c4-2928×948.jpg Many celebrities, including global ambassador Rose, attended At the reception on the day before the event, Rose, a global ambassador for Puma and a member of the world-famous K-POP artist BLACKPINK, appeared. Additionally, Korean artists and actors such as YEJI, JO YURI, JUYEON, CHA JUNGWON, and LEE JUNYOUNG attended the event, adding to its glamour.
https://prcdn.freetls.fastly.net/release_image/10697/263/10697-263-a69575bffea803bd38c07539d9c9d0d5-1785×2700.jpg 【Rose】
https://prcdn.freetls.fastly.net/release_image/10697/263/10697-263-0cbdafe6bc1ba3fde6bdd5c5e40211da-1800×2700.jpg 【YEJI】
https://prcdn.freetls.fastly.net/release_image/10697/263/10697-263-afef1b72760912482031824d27bb6fcc-1800×2700.jpg [J.O. YURI】
https://prcdn.freetls.fastly.net/release_image/10697/263/10697-263-88360b9e5fbe90f0fc57c7585a81c5e7-1116×1704.jpg 【JUYEON】
https://prcdn.freetls.fastly.net/release_image/10697/263/10697-263-290893e09ec03dc56d356afd14f2f5b7-1800×2700.jpg 【CHA JUNGWON】 Culture and archives intersect At Layer 41
(Seongdong-gu, Seoul), the event venue, a space was created where visitors could experience the design background of H-STREET through a futuristic exhibition with an athletics motif. A group of creators active in the Korean cultural scene, such as “Inside Tag” and “Cold Archive”, participated in the event, and they created a production that connects PUMA’s past, present, and future through archive items and special exhibitions. In addition, the music production was handled by “Ring Seoul,” a music and culture group active in Seoul’s club culture. They handled everything from song selection to the overall sound composition of the space, transforming the venue into a space offering a special, one-night-only music experience. Following the reception on Thursday, May 15th, the event was open to the general public for three days from Friday, May 16th to Sunday, May 18th, and many visitors experienced the world of H-STREET. The release date for H-STREET in Japan is scheduled for Saturday, June 28th at Puma Store Harajuku Cat Street, Puma Store Osaka, the official Puma online store, and the PUMA app. 【PUMA Brand and Marketing VP Richard Teyssier’s comment】 “Mostro at Paris Fashion Week Following on from our previous exhibition, “Mostro House,” we are very pleased to be able to provide a venue for people to experience the charms of H-STREET in the dynamic city of Seoul. We have been able to promote the new masterpiece of low-profile shoes, H-STREET, by fusing it with culture.” 【PUMA Sportstyle Global Marketing Director Christina Mirabelli’s comment】 “The opening night was a great success. It was a very special moment to see so many people styling H-STREET in their own way and enjoying the space.”
https://prcdn.freetls.fastly.net/release_image/10697/263/10697-263-8bde1f51fcfc65e8b513d43d288ce310-3900×1271.jpg
https://prcdn.freetls.fastly.net/release_image/10697/263/10697-263-1e68a153259162d08eb193fc9d40e16b-3900×1271.jpg “PUMA H-STREET Launch Experience in SEOUL” Date: Friday, May 16th to Sunday, May 18th, 2025 Location: Layer 41 (41 Achasan-ro 9-gil, Seongdong-gu, Seoul, South Korea) ■H-STREET Product Overview Image
URL: https://prcdn.freetls.fastly.net/release_image/10697/263/10697-263-b58fce25c3e684a2f35591092fd2885f-3900×1273.jpg Product name: H-STREET OG Suggested retail price: 12,100 yen (tax included) Product number: 403692 Color: 01/02/05 [About PUMA] PUMA is a world-leading sports brand that designs, develops, sells and markets footwear, apparel and accessories. For 75 years, PUMA has accelerated the development of sports and culture through product development for athletes who seek to be the fastest. Currently, PUMA offers lifestyle products inspired by each sport, as well as products for each sport, in categories such as football, running, training, basketball, golf and motorsports. In addition, PUMA is working to spread the greatness of sports to the fashion and street culture scenes through
collaborations with famous designers and brands. PUMA Group owns the brands PUMA, Cobra Golf and Stichd and is headquartered in
Herzogenaurach, Germany. PUMA operates in more than 120 countries and has approximately 20,000 employees worldwide. For more information, please visit https://jp.puma.com. [About GO WILD] PUMA is running its largest global campaign in the brand’s history, “GO WILD,” from 2025. The campaign promotes the importance of unleashing one’s inner passion, with the message that “winning is not the only value of sports, but enjoying sports in a way that is true to yourself and your way,” to all athletes. Through this campaign, PUMA will propose new values ​​in sports that go beyond traditional boundaries, not only in running, but also in various sports such as basketball, soccer, and golf. ・Campaign site: https://jp.puma.com/jp/ja/go-wild ・Campaign movie: https://youtu.be/ExT8j8YFx1U GO WILD
PODCAST：https://www.youtube.com/playlist?list=PLQqeBCtRiHit2i5OzwPBqxt_l0D01v8Qo A podcast featuring PUMA brand ambassadors including Usain Bolt and GO WILD talk is now available. 【Reader Contact】 PUMA Customer Service Tel: 0120-125-150 【Instagram】 @pumajapan
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