Swatch Japan Swatch’s “MoonSwatch Tour” returns to Niigata! Held for two days only on May 24th (Sat) and 25th (Sun) at Niigata Isetan

【Swatch Japan】 Swatch’s “MoonSwatch Tour” comes to Niigata again! Held for two days only, May 24th (Sat) and 25th (Sun) at Niigata Isetan ​
Swatch Japan Press release: May 19, 2025 To members of the press Swatch’s “MoonSwatch Tour” comes to Niigata again! The event will be held for two days only on May 24th (Sat) and 25th (Sun) at Niigata Isetan Special OMEGA × Swatch collaboration collection “Bioceramic MoonSwatch” on sale
https://prcdn.freetls.fastly.net/release_image/46261/180/46261-180-de5bd6d4b01b2d9dfade45d28cc96aab-1270×922.jpg Swatch is holding a special road trip event, the MoonSwatch Tour, in various locations to bring the Bioceramic MoonSwatch collection, born from an innovative collaboration with OMEGA, to as many people as possible. This unique tour is back in Niigata Prefecture for the third time. The event will be held over two days, Saturday, May 24th and Sunday, May 25th, 2025, at Niigata Isetan, a landmark of the region. The Bioceramic MoonSwatch collection is a completely new chronograph collection that combines the innovation of the OMEGA Speedmaster Moonwatch, which marked the historic moment of mankind’s moon landing, with the free-thinking of Swatch. Each model is named after a celestial body in the solar system, such as the sun, moon, or planets, and its unique design and story have continued to fascinate people around the world since its launch in 2022. In addition, since these special items are only sold at limited Swatch stores in Japan and not on the online store, the MoonSwatch tour is a valuable opportunity for more fans to experience the charm of the collection firsthand.
https://prcdn.freetls.fastly.net/release_image/46261/180/46261-180-f1fad5c52f223aaac3b446ad44ce049c-810×1080.jpg On this tour, MoonSwatch traveled around Japan on the famous FIAT 500, a car that was born in 1957, the same year as the OMEGA Speedmaster. We departed from Swatch headquarters in Bienne, Switzerland, and visited some unique locations across Japan.
https://prcdn.freetls.fastly.net/release_image/46261/180/46261-180-790f16f01e178080a2e0607ea3c44474-2160×2700.jpg “MoonSwatch” Tour @ Niigata Isetan Venue | Niigata Isetan 1st floor Special Venue (1-6-1 Yachiyo, Chuo-ku, Niigata City, Niigata Prefecture) Date: May 24th (Sat) and 25th (Sun), 2025 Holding time｜10:00-19:00 every day *Numbered tickets will not be distributed on the day. We will guide you in the order in which you line up. *Purchases are limited to one item per person per day. *The products shown in the photos may not be available for sale on the day. Thank you for your understanding. *This is a limited quantity offer, so it will end when it is sold out. Also, you may not be able to purchase the color you want. We have more special events full of surprises planned for the future. The latest information will be posted on the official Swatch Japan SNS, so please check it out. Official website | https://www.swatch.com Swatch Japan Official
Instagram｜https://www.instagram.com/swatch_jp Swatch Japan Official X｜https://x.com/swatch_jp
https://prcdn.freetls.fastly.net/release_image/46261/180/46261-180-f043dc5e9a7ca3db4d1cc53f213b6129-500×500.png Swatch Japan Official Instagram
https://prcdn.freetls.fastly.net/release_image/46261/180/46261-180-63f0aedec59f1bc1dd1bc935a778066f-500×500.png Swatch Japan Official X What is MoonSwatch? The Bioceramic MoonSwatch collection was born in 2022 as a tribute to the legendary OMEGA Speedmaster Moonwatch, the first watch to reach the surface of the moon. It is a collection of chronographs with celestial appeal from Swatch’s unique and innovative perspective. This special collection inherits the essence of the OMEGA Speedmaster Moonwatch while adding the unique energy of Swatch. The brand continues to release unique models on an irregular basis, capturing the attention of the public and fascinating people around the world. With its innovative approach, the brand has evolved into a lifestyle icon that goes beyond the boundaries of a watch. The collection also features Bioceramic, a special material developed and patented by Swatch. It is one of the most innovative composite materials in the watchmaking industry, a unique blend of two-thirds high-end ceramic and one-third castor oil, a bio-based material that combines a silky matte texture with durability and comfort.
https://prcdn.freetls.fastly.net/release_image/46261/180/46261-180-2864787911c7fd026c082abea2ddba28-1280×896.jpg About Swatch – Swiss-made positivity and joie de vivre Swatch has been shaking up the watch industry since 1983. Swatch has always created timeless designs that reflect the times, making it the world’s leading watchmaker and one of the most popular and true to itself brands. It prides itself on being a watchmaker that keeps surprising with new models released regularly and special collections. Swatch values ​​thinking and acting in innovative ways, as evidenced by its early involvement in the worlds of action sports, art and music. More information about this release *This email has been sent
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