【FELISSIMO Co., Ltd.】29 new autumn products from the Felissimo Japanese Artisan Project “&Stories”. A wide range of items from collaborations with vintage shops and works by artists and craftsmen are available.
FELISSIMO Co., Ltd. Press release: May 19, 2025 To members of the press 29 new autumn items from Felissimo’s Japanese Craftsmen Project “&Stories” are here. A wide range of items are available, including collaborations with vintage shops and items made by artists and craftsmen. Enjoy growing your own unique vintage items. ＆Stories, a Japanese artisan project launched by Felissimo, is now in its 21st year. The theme for the season is “Vintage vibe”. Special masterpieces created by the hands of many people, including artisans and artists, become vintage items that can be enjoyed and savored in your daily life. We have prepared 29 Made in Japan product items that will give you that joy. ◆Check out the Japan Craftsman Project “&Stories Autumn 2025” website＞＞ https://feli.jp/s/pr250519/1/
https://prcdn.freetls.fastly.net/release_image/12759/3932/12759-3932-081fe279e9d5def31fc30bdec45aa79b-2100×1400.jpg 【Notable Japanese Products 1】 ◆Ballet shoes that look like they came out of a French movie. French chic ballet shoes with adorable ribbons decorating the instep. “Shoes that will make coordinating fun,” said Tomoko Nakamura, owner of the vintage shop REINETTE, who created these shoes. The open instep design is exquisitely cute, and you can coordinate them with socks or tights to create a variety of footwear looks. The square toe gives them a mature look with less sweetness. Another attractive feature is that they don’t put pressure on your toes.
https://prcdn.freetls.fastly.net/release_image/12759/3932/12759-3932-67968e88a3909c7b70c764d5fd372caa-1347×1107.jpg 〈Key Points〉 The ribbon on the instep is an accent, and also serves to adjust the size and secure the foot. The opening is not too shallow, so it completely covers even high and wide feet. The heel is a cute round shape and is very stable. The finish was better than expected in every way, and Nakamura praised it, saying, “How cute!” This time, it was specially made with an insole with the REINETTE logo embossed on it. Available in two colors, black and apple red, this chair is perfect for formal occasions such as ceremonies. 【NEW】 Ribbon ballet shoes made by a craftsman in genuine leather with a vintage shop owner 1 pair ¥16,800 ( 10% ¥18,480) Product details and application Apple Red >> https://feli.jp/s/pr250519/2/ Black >>
https://feli.jp/s/pr250519/3/ 【Featured Japanese-made item 2】 ◆A captivating blue opal in a small crown. A blue opal ring that will captivate you with its mysterious glow. The latest model has been born as the second edition of the opal ring that was very popular last season. The beautiful blue color is made by dyeing Ethiopian opals blue. The depth of the color changes depending on the angle you look at it from, and it’s so attractive that you’ll want to stare at it forever. We pursued the ideal ring with Kenzaburo Takayama, a designer at a watch workshop in Shiga who also specializes in accessories. 〈Highlights〉 In order to make the most of the beauty of the blue opal, we paid particular attention to the design of the base. The delicate relief reminiscent of a crown envelops the stone. The design allows you to see through the stone from the back so that you can fully enjoy the transparent brilliance of the blue opal. The base is made of 10K gold and the ring is made of 925 silver, giving it a luxurious finish. In addition to this ring, necklaces and earrings will also be released at the same time, so if you like what you see, we recommend purchasing them together.
https://prcdn.freetls.fastly.net/release_image/12759/3932/12759-3932-a26345dd16283414cfd6c8d578daa39b-1400×1133.jpg 【NEW】Blue Opal Crown Ring made with a watchmaking studio designer in Shiga (10K gold, 925 silver) 1 piece ￥18,800 ( 10% ￥20,680) Product details and application＞＞ https://feli.jp/s/pr250519/4/ [Notable Japanese Made 3] ◆The best comfort with Italian leather. This pouch-like wallet was born from a collaboration between Ayano Ando, a planner for a bag brand in Osaka, and Yamaneko, a Japanese craftsman project leader. When Yamaneko spoke enthusiastically about the ultimate wallet, Ando suggested a wallet with a flap, asking, “How about this one?” This wallet was the starting point. Based on that wallet, we made an original version by adjusting the size and adding various arrangements. The main body is shrink leather with a characteristic grained texture. The finest raw leather from Europe is chrome tanned and finished with water-based lacquer. It has a soft texture, but you can enjoy a moderately firm feel.
https://prcdn.freetls.fastly.net/release_image/12759/3932/12759-3932-ff7936eb171c19db0104f522a8d9eb7a-1400×1400.jpg 〈Highlights of the Exhibition〉 The inside has plenty of storage space, with four card pockets, one zippered coin purse, and two compartments for bills. The main card pocket is vertical, making it easy to access. It is made to fit a smartphone so you can go out with just this one. Yamaneko, who used the prototype for two months, was very satisfied with how it felt to use. He named it Ottimo Wallet, which means “the tastiest thing ever!” in Italian, because it gave him a blissful feeling, like after eating a lot of delicious food. 【NEW】 ◆『& Spinning Special Exhibition』Colors of Good Fortune Italian Leather Wallet Exhibition WEB site＞＞ https://feli.jp/s/pr250519/5/ ●Application deadline: Friday, September 19, 2025 ●Delivery period: Late August to late September 2025 *This product will be delivered free of charge. 【Attention production behind the scenes】 ◆Blog about enjoying the special exhibition is now available＞＞ https://feli.jp/s/pr250519/6/ We will also be releasing a blog from time to time to help you enjoy the items of the Japanese Craftsmen Project to the fullest. It will provide detailed explanations of the particular points and a panoramic view of the highlights of each special exhibition. Tomoko Nakamura, owner of the vintage shop REINETTE, is a person who knows all about masterpieces from all over the world, past and present. MOE, a member of the Japanese Craftsmen Project, who frequently visited Nakamura’s shop, asked Nakamura, “I wish I could make an item that brings out the charm of a dignified woman, like a beautiful vintage bag…” This led to the creation of many masterpieces. And this time, a full range of new products with the theme of “Vintage vibe” will be released.
https://prcdn.freetls.fastly.net/release_image/12759/3932/12759-3932-31d461f3f40a64a7c7cb1ccbc718b5a1-579×682.jpg ◆Japan Craftsmen Project & Weaving Special Exhibition (2025~) Image
URL: https://prcdn.freetls.fastly.net/release_image/12759/3932/12759-3932-79d9e716f85fbde2d13b37a2057c5d1c-2100×1400.jpg The “Japan Craftsmen Project”, an initiative to support Japanese craftsmanship that should be preserved for the future, began its activities in 2004. This project has been characterized by starting from personal memories and aspirations and launching craftsmanship from there. Recently, a new WEB market “& Spinning Special Exhibition” has been established, which features special made in JAPAN items. The theme of this special exhibition, which is filled with the desire to “spin the story further” of Japanese craftsmanship, is “Just for you”. In addition to masterpieces created by craftsmen and artists, mainly made to order, to be delivered to the one and only “you” in the world, limited edition models will also be available to coincide with this special exhibition. We are also developing a brand called “&Stories” that focuses on telling the story of how things are created. We want to create things that speak for themselves, and we are planning with people we have connections with all over Japan. When we suddenly come across someone’s passionate feelings during a casual conversation, a chat, or a casual chat, we feel a strong desire to give shape to that feeling! This is what drives the project. Currently, in addition to our main products of bags, wallets, and shoes, we release original items including watches, textiles, and glass products four times a year. ・Website＞＞ https://feli.jp/s/pr250519/7/ ・About the Japanese Craftsmen Project＞＞ https://feli.jp/s/pr250519/8/ ・Instagram＞＞ https://www.instagram.com/shokunin_story/ ◆Brand Director Yamaneko
https://prcdn.freetls.fastly.net/release_image/12759/3932/12759-3932-f4a4884e25194ed681e53412d5475911-266×263.jpg Leader of the Japan Craftsmen Project. Planner and brand director. After joining Felissimo, he has created many original Felissimo products. In 2003, he also worked on the official goods for the 18th World Astronaut Congress, which was held for the first time in Japan. Her representative works include the “munidee(R)” clothing case series with 870 designs, which has sold over 2.8 million units in total in the United States, Europe, China and Japan, and the “Leather Craft Lesson” and “Pottery Lesson” series, which have been attended by over 10,000 people. Since 2004, she has been actively working on Japanese products, developing original items while visiting Japanese
manufacturing sites. Her current dream is to continue to meet people and things that she truly wants to support. ◆Orders and inquiries by phone: Toll-free number: 0120-055-820 (toll-free) Reception hours: Weekdays / 9:00-17:00 *This number may not be available on some IP phones. *Calls from customers are recorded to confirm and record the content. ◆Happiness that makes us happy together “FELISSIMO”:Founded in May 1965. A direct marketing company that sells its own products, such as fashion and miscellaneous goods, through original media such as catalogs and the web. It also promotes projects in collaboration with various regions, such as the operation of Kobe Port Tower, and is working to contribute to regional revitalization. Everyone can be a creator and giver of happiness. Everyone can be a recipient of happiness. Aiming to create such a society, we conduct business activities with the core value of “Happiness that comes from being happy together,” aiming to simultaneously achieve “business viability, originality, and sociality.” ― Company Profile ― Company name: Felissimo Co., Ltd. Head office location: 7-1 Shinminato-cho, Chuo-ku, Kobe 650-0041 Representative: President and CEO Kazuhiko Yazaki Established: May 1965 Stock code: TSE Standard 3396 Business: Direct marketing business selling in-house developed products to consumers nationwide through catalogs and websites ◆Website>>
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