Breguet “Tradition 7035”

Breguet “Tradition 7035” ​ Image
URL: Swatch Group Japan Ltd. Breguet Division Press release: May 19, 2025 Breguet “Tradition 7035” The architectural face that tells the time and reveals the entire mechanism conveys Breguet’s innovative technology and design, which have been continued for 250 years.
https://prcdn.freetls.fastly.net/release_image/89724/32/89724-32-618fba6d5f3341b8f7c870557f56dc0b-3005×2254.jpg https://img.youtube.com/vi/nF_UpW2yOmo/sddefault.jpg https://www.youtube.com/watch?v=nF_UpW2yOmo To coincide with its 250th anniversary, Breguet has introduced its own alloy, Breguet Gold. First used in the Classic Collection “Subscription 2025”, Breguet Gold is now used in the case of the “Tradition 7035”, which is limited to 250 pieces worldwide. The warm gold accentuates the entire structure of the movement and highlights the hour and minute indications on the guilloched dial, decorated with blue translucent Grand Feu enamel, as well as the retrograde seconds between 10 and 11 o’clock.
Abraham-Louis Breguet, the birth of an international network Abraham-Louis Breguet was constantly attentive to the state of the world as well as to technical innovations. This allowed him to keep abreast of what his increasingly numerous and international customers thought about watches. As well as the desire to produce small series of watches, in 1796 Breguet came up with the project for the “Sousscription watch”. It was a very simple watch with only one hand. “Sousscription” refers to a reservation sale, where the customer chooses a watch by referring to an advertising brochure and pays a quarter of the price in advance when placing the order. This advertising brochure created by Breguet was also unprecedented in the world of watches. In 1799, based on the “Sousscription watch”, Breguet introduced the “Montres à Tacte”, which allows the time to be read by touching the hands and markers on the outside of the case. They also used the same calibers used in subscription watches and sometimes added small dials. ” “Breguet has had a visual identity since its founding until today. It is one of the leading Haute Horlogerie (high-end watchmaking) Maisons. CEO Gregory Kisling Inspired by two watches that tell the time with a completely simple appearance, the “Subscription Watch” and the “Montres à Tact”, the “Tradition” collection, created in 2005, features a unique architecture that exposes the gear train and bridges, making the movement a miniature masterpiece. This layout is easily recognizable as inspired by the watches made by Abraham-Louis Breguet, and allows a view of the same technical mechanisms that the watchmaker can see when he opens the case. The Tradition 7035 pays tribute to Breguet’s unique know-how The Tradition 7035 was specially designed to celebrate the 250th anniversary of Breguet. The new variations of the 7035 remain faithful to the collection’s geometric design and are meticulously finished, drawing on the brand’s unique technical and design know-how. Breguet Gold and Breguet Blue: Two Signatures That Form the Maison’s Codes The Tradition collection features two symbols that speak of the Maison: Breguet Gold and Breguet Blue. Already used this year on the Classique Subscription 2025, Breguet gold is a gold alloy that combines gold, silver, copper and palladium. This alloy is used not only for the 38 mm case, but also for the main plate with a Grenail (shot blast) finish and the bridges with a combination of Grenail and satin finishes, a first for the Tradition collection. The grey color of the gears and other parts also enhance the brilliance of the Breguet gold. Breguet gold is also a good way to draw attention to the delicate satin finish used for the bridges for the first time in this new anniversary model. The distinctive feature of this model is its intricate hand-guilloched dial that shines in Breguet blue. The motif chosen is the “Quai de l’Horloge” pattern. This beautiful guilloched dial is also painted blue with translucent Grand Feu enamel, as is the blued hand and screws of the retrograde seconds. The light-coloured Breguet numerals, the fleur-de-lis minute markers and the serial number at 4 o’clock form a harmonious ring that stands out against the blue dial.
https://prcdn.freetls.fastly.net/release_image/89724/32/89724-32-05b42182f6efc67e9ce635fcdab13a7f-3900×2925.jpg Modern guilloching pattern “Quai de l’Horloge” Guilloching, used as a decoration to separate the various indications on the dial and make them easier to read, is an art in itself and has become a speciality unique to Breguet. In fact, Breguet is the house of the largest guilloching workshop. The carefully restored vintage guilloching machines, capable of producing a wide range of motifs, from classical motifs such as the Clos de Paris to more innovative motifs such as the Quai de l’Horloge, are used on the dials of the new Tradition models. The minute guilloching motifs represent an aerial view of the Seine, with its branches flowing through the heart of Paris, encircling the Île de la Cité and the Île Saint-Louis, where Abraham-Louis Breguet once had his workshop. The precise lines of the new guilloching pattern were inspired by the Turgot map of Paris, a detailed bird’s-eye view of the city made in the 18th century. It was an extremely accurate and detailed map for its time, as almost all the buildings were depicted in detail.
https://prcdn.freetls.fastly.net/release_image/89724/32/89724-32-596a35e525862145cb03c370adb575cc-3900×2925.jpg Crescent-shaped rotor honors a genius watchmaker The gold scenery on the back of the new Tradition 7035 is just as attractive as the front of the watch. Further enhancing its appeal are the Grenelle
(shot-blasted) baseplate and the rotor, which rotates on a bridge with a Grenelle and satin finish. The vertically brushed platinum rotor recalls the automatic rotor invented by Abraham-Louis Breguet, who was the first to use platinum in watchmaking, just as he did with guilloching. Far from being semicircular, as most modern rotors are, this rotor is the first known invention of the master watchmaker, who designed it to optimize the winding of his automatic watches, which he called “perpétuelles”. The new rotor is also thick and
crescent-shaped. Connoisseurs who have seen many watches will notice the discreet inscription “PT950” in the upper left corner. Image
URL: https://prcdn.freetls.fastly.net/release_image/89724/32/89724-32-8d1c43eb276822da71e2950443b77140-3900×2925.jpg Tradition 7035 related timeline 1775: Abraham-Louis Breguet
establishes his own workshop on the Quai de l’Horloge on the Île de la Cité in Paris. 1780 : The first automatic watch, called the
“Perpétuelle” 1783 : Designed hands with a motif of holes at the tip, known as “Breguet hands”, and Arabic numerals, known as “Breguet numerals” 1786 : The first guilloched dial 1790 : Invention of the “parachute” shockproof mechanism 1793 : During the French Revolution, Abraham-Louis Breguet temporarily flees to Switzerland 1795 : Abraham-Louis Breguet returns to Paris. A secret sign is used 1796: A new watch that will be available for pre-order in advertising brochures the following year The first model of the “Subscription Watch” goes on sale. 1799 : The first “Montres à Tact” is sold 1810 : The first wristwatch is produced 1830 : The first keyless watch is created. 1933: The company moves to 28 Place Vendôme, where it remains based until 1970. 1976: The Breguet workshop is established in the Vallée de Joux in Switzerland. All subsequent products are
manufactured in Switzerland. 1999 : Swatch Group acquires Breguet. 2005 : The Tradition collection is launched. 2018 : Introduction of Nivachron(TM) 2025: 250th anniversary of Breguet. Introduction of Breguet Gold. 250th Anniversary Model Released Comments from CEO Gregory Kisling What do you like about this new model? What is most appealing to me is the unique character of the Tradition collection, which allows a view into the heart of the movement and directly interprets the complexity and refinement that adorns Breguet’s exquisite timepieces. This daring construction is very similar to what a watchmaker sees. It is a faithful reproduction of what you see when assembling the watch. For me, the DNA of Breguet is nothing other than a strong visual identity that makes it instantly recognizable, even from a distance. The second edition of the 250th anniversary embodies this DNA even more perfectly. This model, which truly pays homage to Breguet’s historical heritage, is characterized by the use of Breguet gold. This gold, used on the dial and the main plate below it, gives the entire watch a magnificent image and a unique feeling of exclusivity. At the same time, it is important to note that it is part of the lineage of the “Sousscription watch”, because the “Tradition” is based on the “Montres à Tacte” of the “Sousscription”. Is this the first time that Breguet has produced a translucent enamel guilloched dial? We have already presented a tourbillon with a translucent enamel dial, so it is not the first time we have done so, but it is the first time we have combined it with the new guilloched pattern “Quai de l’Horloge” introduced this year. This new combination re-emphasizes two great craftsmanships that are the specific codes of the brand and celebrates centuries of expertise. Is it common to use gold hands? We follow the example of our founder Breguet and try to use precious metals when possible. Abraham-Louis Breguet himself used gold hands on some of his most prestigious watches. We also use gold in some of our current models. With the anniversary model, we especially wanted to pay tribute to Breguet gold, which was specially developed to celebrate the 250th anniversary of the Maison. Of course, our love for blued steel hands, a real signature of the aesthetic design, remains the same, but this kind of choice is always made to emphasize the design and legibility. Why is the platinum rotor in this model interesting? Abraham-Louis Breguet was one of those visionary watchmakers who constantly pushed boundaries. His innovative mind was always open to experimentation, including in the choice of materials. Breguet was also the first to use platinum in watchmaking, for example in the famous “Marie Antoinette” pocket watch. As a dense and rare material, platinum has the advantage of greatly increasing the efficiency of the rotor. In Tradition 7037, the company decided to reintroduce a platinum rotor not only as a tribute to the bold ideas and pioneering spirit of its founder, but also because it is a signature element in the design of the Tradition collection. What does the Tradition collection mean to Maison Breguet? It has been 20 years since Tradition became one of the Maison’s signature lines. When it was launched in 2005, it revolutionized the world of watchmaking. Who else but Breguet would dare expose the plates and components of a movement? Breguet’s bold move did not go unnoticed, as it has since inspired many Maisons. Now in its 250th anniversary year, Breguet continues to innovate and influence. Comments from Emmanuel Breguet, Vice President and Head of Patrimony Department Why and how did Abraham-Louis Breguet create a new style that was instantly
recognizable? Let’s look back to the founder’s time. Watches at that time were often overly decorated. The prestige of an elaborate luxury watch was judged as if it was the amount and splendor of decoration. In fact, the world of watches remained in a very heavy Baroque style. No doubt it was easy. On the other hand, Abraham-Louis Breguet, from the very beginning, has been examining all decorations and trying to eliminate anything superfluous. Above all, he wanted to make the indications of the watches easier to read. He therefore opted for radical simplification, especially in the case of white enamel dials. What could be purer and more legible than a dial with beautiful numerals that everyone would soon call “Breguet numerals”? And the guilloching? Guilloching followed immediately. Breguet wanted to apply this already existing technique to the dials of his watches. In Breguet’s eyes, guilloching had all the advantages: optimal legibility with the variation of the pattern, a matte and silky texture, and the elimination of reflections. And last but not least, it met the essential criterion for the master: elegance. At Breguet, elegance and refinement serve to improve functionality. The genius of Abraham-Louis Breguet, as those around him said at the time, was precisely in the fusion of beauty and function. The same could be said of the famous “Breguet hands” he designed in the 1780s. Breguet watches always remain easy to read, even when the dial is overflowing with many different displays: various calendars, power reserve, equation of time, moon phases, thermometer, etc. What can be said about the special shape of the rotor? This type of rotor first appeared in Breguet’s creations in the first self-winding watches, called “Perpétuelles”, known at the French court in the 1780s. A typical example is the watch No. 160, designed for Queen Marie Antoinette. The oscillating weight was essential to ensure the winding of the movement, linking many parts and a number of special complications. At the same time, Breguet wanted the mainspring to be wound by the natural movement of the body. Breguet’s self-winding watches did not need to be “shaken” at all, but simply carried naturally. When did platinum come to Breguet? Abraham-Louis Breguet introduced platinum between 1775 and 1780, the year of the company’s founding. As a man of science, he understood the extraordinary properties of this heavy metal, which was not yet used in watchmaking at the time, and was a pioneer in its use. In fact, the use of platinum was not widespread at the time because its melting point is very high (about 1800 degrees Celsius) and special processing equipment was required. However, Breguet knew that platinum could make a difference and be useful in the production of automatic winding watches. Thus, the Breguet automatic winding mechanism was born, with a platinum rotor mounted at an angle. Breguet subsequently produced a few models with platinum cases, but these were the exception. The new guilloched pattern is named “Quai de l’Horloge” in honor of the street on the Île de la Cité where Abraham-Louis Breguet had his workshop. Why did he choose this location at the time? Founder Breguet left his native Switzerland and lived in Versailles and Paris for about 10 years, during which he became a full-fledged craftsman and studied hard. He then decided to set up his own workshop to develop his own watchmaking business, which he started making to fulfill his own tastes and desires. At that time, the Île de la Cité was the center of Paris, and at the same time, a crossroads where craftsmen and craftsmanship useful for watchmaking came and went. In the area, there were craftsmen of dials, goldsmiths, enamel craftsmen, case makers, and other craftsmen essential to the manufacture of exquisite luxury watches. It simply had to be this location, since the Île de la Cité was the closest to the Pont Neuf, where the main street crosses the bridge, making it actually easy to get there. After he settled in, Breguet spent his entire life in the buildings of Que de L’Orroges, and in the end he began to take up all of the buildings. It was here that we welcomed countless people. Is the Breguet home in Que de L’Orlogge still exist today? This large building still exists today. There are two façades, one facing the Qué de L’Orroge and the other facing Place d’Aufine, which increased height in the second half of the 19th century. The building itself was built in the early 17th century and has a considerable history. The Breguet family lived here for four generations, and many major inventions were born here. Many of the world’s most extraordinary clocks were also made in this building. Next, countless scientific instruments were born and made here. In other words, it includes the Breguet Telegraph Telegraph, the first safe railway system, and devices that measure light speed. Also, did you know that France’s first telephone experiment was conducted between two floors within the building by Antoine Breguet (1851-1882) and his cousin Alfred Niode (1835-1883). The building was then occupied by descendants of Abrahen-Louis Breguet, who had been followed by the ladies. Among them were famous writers and politicians. For two and a half centuries, there are few maisons that continue to have such a dense and intellectual activity in various fields. View
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