Gap launches holiday campaign “Give your gift.” The popular
collaboration between STUTS x Makako Suzuki x SIKK-O is realized again after 7 years! Gap Japan Co., Ltd. Press release: November 15, 2024 Gap launches holiday campaign “Give your gift.” The popular collaboration between STUTS x Makako Suzuki x SIKK-O is realized again after 7 years! The first content of the campaign is “Let’s Deliver,” a documentary web movie that depicts the process of delivering each gift as a musical piece. Be yourself. ‘ will be released from November 15th (Friday)
https://prcdn.freetls.fastly.net/release_image/11503/646/11503-646-c7b829a525c312cbbda215fd84b0e7a1-800×450.png Starting Friday, November 15, 2024, Gap will celebrate the 2024 Holidays with the idea of “creating days where we can share warmth together by expressing the individuality and talents of each person as they are.” We are launching the campaign “Give your gift.” The first content of this campaign will be a web movie starring three artists who are gaining popularity for demonstrating their unique talents and will be released on Gap’s digital media, social and other brand channels from Friday, November 15th. will be published through. This movie features a collaboration following the popular song “Summer Situation” by three members: STUTS, who is active as a producer and track maker, Mamiko Suzuki, who is active in the rap group chelmico, and rapper SIKK-O. It was realized again after a period of 7 years. This is a heartwarming documentary video in which the three people share their individuality and talents (gifts), deepen their bonds while creating a single song, and depict the process of how their feelings are delivered to people. ■A web movie that shows the behind-the-scenes aspects of song production that give you a glimpse of the depth of creativity ■Production background For the 2024 holiday season, Gap has announced a global campaign called “Give your gift.” that celebrates the bonds between people through music and style. We created an original Japanese web movie to clearly express the concept of this global campaign, which is that expressing and conveying the individuality and talents that everyone has is something that will move and make someone happy. This documentary video uses creators and artists who value their individuality and talent, and shows the process of creating a song as it is. ■Overview Produced by STUTS, the song is written in collaboration with Maiko Suzuki and SIKK-O in a documentary style, and the process of creating the song until it is completed is expressed in a monochrome tone. Among them, the vividly colored Gap CashSoft sweater that wraps the artist stands out. The moment when the completed song is performed on stage, the color tone suddenly becomes brighter, creating an impressive finish.This web movie condenses the struggles of the artists who create the song and the joy of collaboration. Masu. ■Web movie story It starts with a scene where STUTS creates a track. The process of creating the song that plays as BGM is expressed in black and white photo cuts. The documentary progresses in a way that gives you a glimpse of the depth of creative production, where there are times when you struggle with your expression alone, and times when you laugh while feeling the bond with your friends. The movie ends with a scene where the completed song is delivered on a softly lit stage, leaving a pleasant aftertaste while getting close to the artist’s true face. 15 seconds/70 seconds
Ver https://prcdn.freetls.fastly.net/release_image/11503/646/11503-646-740d605fd386ccb94868bfe33069e009-1605×1367.png 15 seconds (vertical) Ver
https://prcdn.freetls.fastly.net/release_image/11503/646/11503-646-7ac81d2de926c8fe853e972e6b0fa8cc-1925×788.png ■Web movie overview Title: “Let’s deliver it. Be yourself.”
Performers: STUTS, Makiko Suzuki, SIKK-O Broadcast start date: Friday, November 15, 2024 Web movie distribution destination: Gap official YouTube (@Gap_JP), Gap official Instagram (@gap_jp), TikTok (@gap_jp) Web movie publication destination: https://youtu.be/nLnEj7DwFAw https://img.youtube.com/vi/nLnEj7DwFAw/sddefault.jpg
https://www.youtube.com/watch?v=nLnEj7DwFAw ■Performer profile STUTS
https://prcdn.freetls.fastly.net/release_image/11503/646/11503-646-90592953f79353a96d6f2f2a52989725-1500×1500.jpg Producer and track maker born in 1989. In addition to producing his own works and performing live, he is expanding his activities to include numerous productions, collaborations, and providing songs for TV and commercials. In April 2021, she released the theme song “Presence” for the TV drama “Towako Mameda and the Three
Ex-husbands.” In October of the same year, they held a successful STUDIO COAST one-man live. In October 2022, he released his 3rd album “Orbit” and in December, he released his album “Mirage” under the name Mirage Collective. They successfully held their first Nippon Budokan performance in June 2023. https://stutsbeats.com/ Maiko Suzuki Image
URL: https://prcdn.freetls.fastly.net/release_image/11503/646/11503-646-a185e2e0a682448b17ea82a53013e3ca-1763×2700.jpg Born in Tokyo. Formed chelmico in 2014. After releasing the EP “Deep green” in 2017, she became a member of Pistachio Studio, also known as the “Neighborhood Recording Team” based in Kanagawa Prefecture, and started her solo career as Maiko Suzuki. 2021 1st album “ms” released, STUTS / TOSHIKI He also participates as a guest artist in various works such as HAYASHI(%C) / yonawo / PAS TASTA / idom. Released 2nd album “mukuge” on June 26th. SIKK-O
https://prcdn.freetls.fastly.net/release_image/11503/646/11503-646-fa6ed93e96a288b104955dc425f60d2b-1200×1200.jpg Rapper born in 1985. Active as a member of “TOKYO HEALTH CLUB” formed in 2010. He also has a side as a graphic designer. ■About the “Give your gift.” campaign The “Give your gift.” campaign highlights Gap’s best-selling CashSoft sweater collection, which features stitching, texture, color and new designs this season. The CashSoft collection is made from Gap’s original blend of cotton, nylon, and other materials, giving it the softness of cashmere and a lightweight, warm feel. In addition, it is washable and easy to care for, and after repeated home cleaning, it becomes soft and fits against your bare skin, embodying the comfort of hugging your body. This season’s collection includes a wide variety of items such as tops, bottoms, and accessories that the whole family can enjoy together, as well as sweaters in vivid colors. Featured items from the CashSoft collection include crew neck sweaters for men, available in 12 colors from basic to vivid colors, and turtleneck sweaters with just the right amount of volume. For women, we offer CashSoft items in a variety of styles, including crew neck sweaters with compact sizes and a variety of colors, and shaker stitch crew neck sweaters with drop shoulders and a relaxed fit. We also have a rich lineup of accessories that are perfect as gifts, such as beanies, scarves, gloves, and socks.
https://prcdn.freetls.fastly.net/release_image/11503/646/11503-646-455a8d7f3025ad7d9c7a54d7eff7d1f9-198×244.jpg ■About CashSoft The new fall/winter “CashSoft” collection, which has been popular since its appearance at FALL 2022, is being expanded this year to approximately double the lineup compared to last year. The CashSoft collection is made from Gap’s original blend of cotton, nylon, and other materials, giving it the softness of cashmere and a lightweight, warm feel. In addition, it is washable and easy to care for, and after repeated home cleaning, it becomes soft and fits against your bare skin, embodying the comfort of hugging your body. Not only are they comfortable to wear, but they also have a wide variety of designs and colors. This season, we have expanded our lineup to include children’s knits, ruffled design sweaters, ribbed leggings, mittens, and more, expanding our lineup from babies to adults. Please check the online store for detailed product details. Gap Online Store: https://www.gap.co.jp/ ■About Gap Gap is a brand recognized worldwide as an icon of American casual style. Founded in San Francisco in 1969, Gap champions originality by creating beloved essential items and delivering experiences that celebrate
individuality across cultures. Gap is a women’s and men’s apparel and accessories brand with collections such as GapKids, babyGap, Gap Maternity, GapBody and GapFit. We also offer collections designed specifically for Gap Outlet and Gap Factory stores for price-conscious customers. Gap is the eponymous brand of Gap Inc. (NYSE: GPS), one of the world’s leading specialty retailers, and connects with customers through online stores and company-owned and franchise stores around the world. For more information, please visit .

This article was partly generated by AI. Some links may contain Ads. Press Release-Informed Article.