Amet Co., Ltd. Louere × LOWYA POPUP Report: “Louere 2025 Summer POP UP STORE” was a huge success following la st year!

【Amet Co., Ltd.】《Louere × LOWYA POPUP Report》“Louere 2025 Summer POP UP STORE” was a huge success following last year! ​
Amet Co., Ltd. Press release: May 28, 2025 To the media 《Louere × LOWYA POPUP Report》The “Louere 2025 Summer POP UP STORE” was a huge success, following last year’s success! Approximately 10,000 visitors from Tokyo, Osaka, and Fukuoka visited the event, and the “space where fashion and interior design come together” became a hot topic. Louere, a women’s fashion brand developed by Amet Co., Ltd. (headquarters: Meguro-ku, Tokyo), will hold a pop-up store in collaboration with furniture and interior brand LOWYA from Wednesday, May 21st to Tuesday, May 27th, 2025 in three cities: Tokyo, Osaka, and Fukuoka. This POP UP was planned mainly around Louere’s 2025 summer collection, and featured a space that combined fashion with the theme of “basic and feminine” with LOWYA’s diverse interior design. During the event, approximately 10,000 visitors were recorded, and many of them were able to experience the world of Louere in real life.
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https://prcdn.freetls.fastly.net/release_image/14280/40/14280-40-9a1d29bf4ad206578ee86ff2de15efc9-1731×1154.jpg Venue design and response At this exhibition, the polo dresses and denim in particular attracted attention, and many visitors commented, “I want to try them on before buying online,” and “I feel relieved that I was able to check the texture of the material.” Being able to actually try on the items introduced in LOOK gave visitors a more realistic idea of ​​what it would be like to wear them, and the response was so great that visitors were always seen at the fitting booth. The venue’s spatial presentation adopted a natural modern style that utilized LOWYA’s furniture and fixtures, and the layout naturally conveyed the charm of the interior to visitors who came for fashion, with comments such as “The white shelves on display were so cute that I couldn’t help but save a photo of them” and “It was also a reference for interior design.” It was also highly praised as a meeting point between fashion and lifestyle.
Event Scene The first day of the POP UP started at 11:00 on Wednesday, May 21st at Yurakucho Marui. More than 10 visitors arrived at the same time as the opening, and they were seen checking out LOOK items in the exhibition space. Visitors were mostly women in their 20s, across a wide range of age groups, and several couples were also seen. The photo booth produced by LOWYA allowed visitors to take photos, and was a part of the space that attracted visitors. With its highly accessible location in Yurakucho, many visitors stopped by before going to work or during breaks in remote work, including some repeat visitors who said, “I wanted to visit on the first day as a fan of the brand.”
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https://prcdn.freetls.fastly.net/release_image/14280/40/14280-40-c946abca86db91b1525f4d04eb0eb82c-1731×1154.jpg Booth introduction The venue also featured a “Louere Special Photo Booth” produced by LOWYA. The space, based on wood grain and clear materials, blended naturally with the world of Louere, and attracted visitors’ attention as part of the production along with the products.
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https://prcdn.freetls.fastly.net/release_image/14280/40/14280-40-482f3cbb4c26e3cac37537edd98470ba-1731×1154.jpg Visitors’ comments “This is my fourth POP UP. I was lucky enough to come on the first day, so I was able to try on my favorite brands at leisure. I especially liked being able to check the size and material of the denim and dresses in person. I plan to buy them.” (Woman in her 20s) “I really wanted to take a look before going to work, so I’m glad I was able to stop by for a short time. I was able to see the embroidery and lines of the polo dress in person, so I was able to feel at ease.” (Woman in her 20s) “I work remotely, so I stopped by during my break. I was able to try on a dress I had my eye on in LOOK, and the fit was just as I imagined, so I’m going to buy it online.” (Woman in her 20s) “I’ve known about LOWYA for a while, and the white shelves on display were so cute that I couldn’t help but take a picture of them. It was a space that could be used as a reference for not only fashion, but also interior design.” (Woman in her 20s) Future developments “Now that online purchases of fashion are becoming mainstream, we feel that there is an even greater need for a place where you can actually see, touch, and try on the products. As a company that has focused on online sales, Louere recognizes that POP UP is a valuable opportunity to connect directly with customers.” (Louere representative) In light of this success, Louere is preparing to hold POP UPs nationwide in the future to deliver the brand’s worldview to more customers. New projects are also being planned for launch this fall and beyond, and the fusion of fashion and lifestyle is expected to evolve even further. Some of the items exhibited at the POP UP are still available for purchase at ZOZOTOWN. Louere will continue to offer proposals that connect fashion and everyday life more comfortably.
Event overview Date: Wednesday, May 21st – Tuesday, May 27th, 2025 Venue: Yurakucho Marui / Namba Marui / Hakata Marui Organizer: Amet Co., Ltd. (Louere) Cooperation: LOWYA (Vega Corporation)
POP UP STORE limited gift project During the event, we held a campaign where customers who purchased Louere products for 18,000 yen or more (tax included) at ZOZOTOWN would receive new summer items as gifts at the POP UP venue. Visitors commented, “I was looking forward to exchanging my points at the store,” and “I enjoyed the special feeling of being a POP UP exclusive,” and some people came to the event just to get the special offers. ▶ Louere official ZOZOTOWN page:
https://zozo.jp/brand/louere/
https://prcdn.freetls.fastly.net/release_image/14280/40/14280-40-52aa019b32e698fec9a093921e2a1b88-1500×1800.jpg About Louere
https://prcdn.freetls.fastly.net/release_image/14280/40/14280-40-a3501cee2a68250da268a2fb3a68a04c-472×250.png 【Brand Concept】 “Basic and feminine” – from those who are just starting to like fashion to those who love fashion, we hope that many people will choose it. We propose basic styles that are easy to mix and match and bring out your femininity. We propose basic styles that are easy to mix and match and bring out your femininity. Official LOOK: http://louere.com/ Instagram:
https://www.instagram.com/louere.official/ ZOZOTOWN:
https://zozo.jp/brand/louere/ About LOWYA
https://prcdn.freetls.fastly.net/release_image/14280/40/14280-40-d4555be68494026a013f8aed4ee67797-1000×500.jpg 【Brand Concept】 With the concept of “interior design, free and easy,” we offer a wide variety of trendy furniture and interior items at affordable prices. We propose a variety of lifestyles through over 3,000 items, including original and selected brands. Official website: https://www.low-ya.com/ Instagram:
https://www.instagram.com/lowya_official/
TikTok:https://www.tiktok.com/@lowya_official_tiktok YouTube ：https://www.youtube.com/c/LOWYA_Official Lemon8
：https://www.lemon8-app.com/lowya_official?region=jp X (Twitter): https://x.com/lowya/ Threads
:https://www.threads.net/@lowya_official?hl=ja
Company Overview Amet Co., Ltd. plans, produces, and sells women’s clothing, mainly through the Internet. In addition, as part of its entertainment business, it plans, manages, and casts events. Company name: Amet Co., Ltd. Head office location: 2-3-5 Ohashi, Meguro-ku, Tokyo Business description: Women’s clothing production, sales, and event planning HP: http://amet.co.jp/ *This email has been sent automatically, so please do not reply.