Adastria Co., Ltd. Adastria’s special subsidiary, WeOur, produces aloha uniforms for Shibuya Ward

【Adastria Co., Ltd.】 Adastria’s special subsidiary WeOur produces aloha uniforms for Shibuya Ward ​
Adastria Co., Ltd. Press release: May 29, 2025 A special subsidiary of Adastria, WeOur, produces aloha uniforms for Shibuya Ward To commemorate the sister city agreement between Shibuya and Honolulu, the uniforms will be worn at Shibuya Ward Office.
https://prcdn.freetls.fastly.net/release_image/1304/2647/1304-2647-1ef827cd1b024250f22332ea7f52cc61-1995×1050.jpg WeOur Co., Ltd., a special subsidiary of Adastria Co., Ltd.
(Headquarters: 2-21-1 Shibuya, Shibuya-ku, Tokyo; President and CEO: Osamu Kimura), has launched an inclusive fashion project called “Play fashion! for Through the “WeOur Social Action Partners” initiative, we collaborated with Shibuya City and Shibu Biz, a cross-sectional organization of volunteer Shibuya City employees, to design and produce original aloha uniforms. This initiative was made possible because Adastria Co., Ltd., the parent company of WeOur, has signed an S-SAP (Shibuya Social Action Partner) agreement with Shibuya City, where the headquarters is located. The design uses the “Shibuya Font” font from Public Data, a local resource of Shibuya Ward, and combines the text “HONOLULU” and “SHIBUYA” with the “Play fashion!” logo developed by WeOur.
https://prcdn.freetls.fastly.net/release_image/1304/2647/1304-2647-d32c7d1ac6e9609958a38ddc5a023358-585×508.png Text design The uniforms produced this time will be purchased and worn by employees of Shibuya Ward Office who wish to do so during the Cool Biz period as an effort to visualize values ​​such as “diversity” and “compassion for the community.” They will also be delivered to Honolulu City Hall. WeOur will post styling of the aloha uniforms on the official Instagram of “Play fashion! for ALL,” supporting the Shibuya Ward’s efforts along with the project’s desire for everyone to enjoy fashion. ■Overview of the original aloha shirt ・ Design: Using Shibuya Font, inspired by the nature and culture of Honolulu ・ Production collaboration: WeOur Inc. “Play fashion! for ALL” project ・Eligible wearers: Ward employees, etc. (purchase and wear by those who wish) ・ Wearing period: Late June to late October ■What is Shibuya Font? “Shibuya Font” creates font patterns in collaboration with people with disabilities who live and work in Shibuya and design students, promoting the use of data by companies, giving back to welfare and creating a connection between people with disabilities and society. We hope that by being used for a variety of things and events, more people will come to love Shibuya, feel city pride, and learn about the activities of people with disabilities. These are the wishes we have entrusted to Shibuya Font. ■About the “Sister City Agreement” between Shibuya Ward and Honolulu, Hawaii, USA Honolulu, where a wide variety of ethnicities and cultures coexist, has the slogan “Malama Hawaii,” which means “compassion,” and Shibuya Ward also promotes diversity and inclusion with the basic concept of “a city that turns differences into strengths.” The two cities have much in common, and they signed a sister city agreement on May 31, 2024 to build friendly relations by deepening mutual exchanges and to exchange and share knowledge and experience in various fields such as tourism, culture, education, sports, and the environment, leading to the development of both cities. ■About S-SAP (Shibuya Social Action Partner) S-SAP is an agreement system in which Shibuya Ward, companies and organizations work together to solve local social issues. It combines corporate know-how with local resources to promote
sustainable urban development. ■Inclusive fashion project “Play fashion! for ALL”
https://prcdn.freetls.fastly.net/release_image/1304/2647/1304-2647-1b10b6935a388ccec63e817567bdecec-698×147.jpg This project was launched with the aim of realizing an inclusive society, with the aim of delivering Adastria’s mission of “Play fashion!” to everyone, regardless of disability, age, or gender. We are currently working on projects such as planning and producing “easy-to-wear clothing” for everyone, regardless of disabilities or chronic illnesses, producing uniforms for care staff at special nursing homes and care facilities, and holding events that transcend the boundaries of companies and industries.
https://playfashion-forall.jp/
https://www.instagram.com/adastria_playfashionforall ■About WeOur Co., Ltd.
https://prcdn.freetls.fastly.net/release_image/1304/2647/1304-2647-50b74f821641a863d7655dedf9dd6740-1000×246.png WeOur Co., Ltd. is a special subsidiary of the Adastria Group that is responsible for promoting employment of people with disabilities and accelerating sustainability management. In addition to providing administrative support for group companies, the company also operates a circular business that inspects and collects apparel products, supports stores nationwide, and resells, repairs, reuses, and recycles discarded inventory and sample materials. As of 2025, approximately 240 people with disabilities are working there. In the spirit of normalization, we will create a work environment and business value where members with diverse backgrounds can come together, respect each other, and cooperate with each other, allowing each individual’s individuality and characteristics to be expressed and thrive. ■About Adastria Group
https://prcdn.freetls.fastly.net/release_image/1304/2647/1304-2647-cf1574ba49bee849e0377e94502d0eeb-2848×702.jpg The Adastria Group is a multi-company that operates over 45 brands of apparel, miscellaneous goods, and food and beverages, including Adastria Co., Ltd., Element Rule Co., Ltd., BUZZWIT Co., Ltd., and Zetton Co., Ltd., as well as AndSty Co., Ltd., which operates mall and media businesses, Adastria Logistics Co., Ltd., which handles the group’s logistics, and special subsidiary WeOur Co., Ltd. We aim to become a “Play fashion! platformer” that strengthens connections with various stakeholders and spreads the excitement of fashion both domestically and internationally. Shibuya Hikarie, 2-21-1 Shibuya, Shibuya-ku, Tokyo 150-8510 https://www.adastria.co.jp/
https://www.instagram.com/adastria_official/ More information about this release *This email has been sent automatically, so please do not reply.