Image generation AI “SugeKae” improves sales promotion efficiency, expanding color variations of Alpha Blanca’s bridal dresses

Image generation AI “SugeKae” improves sales promotion efficiency, expands color variation images of Alpha Blanca’s bridal dresses ​
ELEMENTS Co., Ltd. Press release: May 29, 2025 Image generation AI “SugeKae” improves sales promotion efficiency, expands color variation images of Alpha Blanca’s bridal dresses ～Reducing the cost of photography and arranging samples by 99% and reproducing 13 colors x 12 types of dresses in high quality～ ELEMENTS Inc. (Headquarters: Chuo-ku, Tokyo; CEO: Takaki Hasegawa; hereinafter “ELEMENTS”), which develops biometric authentication and image recognition services, has provided the image generation AI tool “SugeKae” to Alpha Blanca Inc. (Headquarters: Nakagyo-ku, Kyoto; CEO: Chinatsu Sakashita; hereinafter “Alpha Blanca”), a comprehensive bridal manufacturer that develops “YUMI KATSURA” and other brands, and will begin full-scale operation. Alpha Blanca will use “SugeKae” to streamline the development of color variations (hereinafter “color variations”) of product images used in promotional activities such as exhibitions and business negotiations. This allows dress images to be generated without preparing actual samples, shortening the preparation period and reducing the total cost of shooting and sample production by 99%, while enabling more diverse proposals. ‘SugeKae’ Website ​
https://prcdn.freetls.fastly.net/release_image/61051/25/61051-25-b3cc8e64304e6ff716bb7e279f41fca6-1200×630.png Image of color variation change of Alpha Blanca products using “SugeKae” Challenges before implementation Alpha Blanca offers 13 color variations, but only a few colors could be produced and photographed for each dress type. The following challenges were faced in preparing visuals covering all colors for the exhibition. • Cost burden for photography and sample preparation Photographing all 156 combinations (13 colors x 12 types) would have required a huge amount of cost and effort to prepare the actual products, arrange for models, photograph, and edit the images, making it unrealistic. • Limits in proposal power due to lack of reference images For colors for which there were no actual images, we had to rely on fabric swatches and verbal supplementary explanations, making it difficult to convey the final image to customers. • Short exhibition preparation period As we began preparations for the exhibition, we realized that our
traditional photography process would not be enough to prepare visuals in all colors in a short period of time. Results after implementation By introducing “SugeKae”, Alpha Blanca achieved the following results: • 99% reduction in sample arrangement and photography costs Compared to the conventional method that requires physical arrangement and photography of samples, we have achieved a significant reduction in costs and can now reproduce all dresses in 13 colors and 12 styles. • Improved proposal capabilities Colors of photographed dresses are automatically converted based on color information of the same material. Natural and realistic color variation images that reflect the actual texture and shading of the fabric can be generated quickly, so the final image can be conveyed to customers more realistically, improving proposal capabilities. • Preparation time reduced to as little as one day Adding color, which previously took days or weeks of shooting and editing, can now be completed in as little as one day. Exhibition preparations can now be carried out efficiently in a short period of time, and color requests from customers can now be responded to immediately.
https://prcdn.freetls.fastly.net/release_image/61051/25/61051-25-5c1b1e68bb1ae3022833fb96482a1586-1200×630.png Comparison with conventional costs Future In the future, we plan to utilize other functions of “SugeKae” to expand into more diverse sales promotion measures, such as scene suggestions that combine chapel backgrounds and adjustment of color temperature to suit the lighting environment. Comment from Harada, Planning and Strategy Department, Alpha Blanca Co., Ltd. In promotional activities at exhibitions and on social media, it is important to convey the diverse color developments of each model at a glance, but there were practical limitations to preparing samples and photos of all colors. With the introduction of “SugeKae,” we can now generate realistic and beautiful images of different colors based on existing images in a short time, greatly expanding the range of product appeal. We would like to continue to use it in various situations, such as customer service and catalogs. ■About “SugeKae”, an image generation AI tool for EC companies ( https://lp.sugekae.com/ ） “SugeKae” is a tool that allows even those without image editing skills to change the background and product color by simply uploading the original data and reference images. Anyone can easily create the image they imagine without having to enter complex prompts (instructions). ＜Main functions＞ 1. Change the background Replace the background of the product image with a specified image or a natural solid color background. Create a natural background that matches the season and coordination without unnatural shadows. 2. White background Replace with a white background that is ideal for EC sites. It erases noise captured during shooting while leaving the shadow of the product. You can set any background color other than white. 3. Change the color Change the item in the product image to a specified color. Generate color variation images according to SKU (smallest keeping unit) based on one image. Extract colors from reference images to support delicate color development. Reduce the effort of taking photos for each color. 4. Generated Gallery You can check the generated images in a list at any time and download them when necessary. You can also share images within your team. ＜Price＞ In order to allow companies to use only images that they are satisfied with, “SugeKae” charges for the number of images downloaded from the generated images. The color variation generation function is offered at an affordable price of 200 yen (excluding tax) per download. ※1 ※1 The monthly usage fee will be the higher of the total of the minimum monthly usage fee and the pay-as-you-go fee. ■About ELEMENTS Co., Ltd. With the group mission of “BEYOND SCIENCE FICTION,” we are a company that develops three solutions: personal authentication, personal information management, and personal optimization. We aim to solve social issues caused by financial crimes, mass production, mass waste, etc. Our current flagship service, online identity verification, has been adopted by approximately 600 companies across a wide range of industries, including finance and communications. Address: 5F Nihonbashi Life Science Building 3, 3-8-3 Nihonbashi Honmachi, Chuo-ku, Tokyo Representative: Chairman and CEO Yasuhiro Hisada President and CEO Takaki Hasegawa Stock code: Tokyo Stock Exchange Growth Market 5246 Established: December 2013 Website:
https://elementsinc.jp/ ※Company names and product/service names mentioned in this press release are registered trademarks or trademarks of the respective companies. More information about this release *This email has been sent automatically, so please do not reply.