Aoyama Trading This summer is expected to be hotter than average, so Mizuno and Aoyama Clothing have teamed up to release cooling T-shirts and polo shirts to prepare for the heat.

【Aoyama Trading】 This summer is also expected to be hotter than usual. Mizuno and Aoyama Clothing have teamed up to release cooling T-shirts and polo shirts to prepare for the heatwave. ​
Aoyama Shoji Press release: May 29, 2025 This summer is also expected to be hotter than usual, and Mizuno and Aoyama Clothing have teamed up to release cooling T-shirts and polo shirts to prepare for the heatwave. ～We plan T-shirts and polo shirts, which are in increasing demand every year, and items that combine business and sports～ Aoyama Shoji Co., Ltd. (Head office: Fukuyama City, Hiroshima Prefecture / President and CEO: Osamu Aoyama) and Mizuno Co., Ltd. (Head office: Osaka City, Osaka Prefecture / President and CEO: Akito Mizuno) have jointly planned for the first time the “Mizuno Ice Touch T-shirts and Polo Shirts,” cool business T-shirts and polo shirts that can be worn comfortably even in the summer, and will be on sale from Thursday, May 29th at 300 major Aoyama clothing stores and the official online store. Product URL: https://tinyurl.com/387x3mrj
https://prcdn.freetls.fastly.net/release_image/115161/284/115161-284-2a6faebd361d75059670728435a5316e-3900×2600.jpg
https://prcdn.freetls.fastly.net/release_image/115161/284/115161-284-99fd489225b0c253fd5408e8410050bb-1160×1740.png Recently, due to the diversification of business attire and the influence of the prolonged summer, the items worn have become lighter, and “business T-shirts and polo shirts” have become standard. Last summer (June to August), the average temperature was the highest ever recorded at 80 of the 153 weather stations nationwide since statistics began in 1946, and a record-breaking heat was recorded. This year, mid-May also saw midsummer days exceeding 30°C, and it is predicted that the heat will be similar to last year. Due to these
circumstances, the demand for “business T-shirts and polo shirts” is increasing every year at Aoyama Clothing, and sales volume has increased significantly. Compared to 2023, T-shirts are expected to be about 1.5 times higher in 2024 and polo shirts are 1.1 times higher. Therefore, this time, we will release two types of T-shirts and polo shirts that combine business and sports in collaboration with Mizuno as a measure against the heat that will soon become serious. * Japan Meteorological Agency 3-month forecast (June to August 2024) https://www.data.jma.go.jp/cpd/longfcst/kaisetsu/?term=P3M The items being released this time are two types: a T-shirt with a simple design that has become a standard for business wear and can be worn in any situation, and a polo shirt with a neat look. The design has slits on the left and right sides of the hem to increase the range of motion, and the length is different between the front and back, giving it a clean silhouette even without a jacket. The fabric is made of Mizuno’s unique special highly thermally conductive yarn “Ice Touch,” which not only feels cool to the touch, but also prevents sweat from sticking due to its excellent sweat absorption and quick drying properties. In addition, the garment uses Mizuno’s unique wear structure “Dynamotion Fit*.” By lowering the armhole line on the back slightly lower than the front, there is more room around the shoulders, reducing the feeling of tightness when holding onto a strap on a train or bus during your commute. This is the perfect item for the summer, where you can play an active role in a variety of business situations. ※Ergonomically designed clothing designed for ease of movement during exercise through motion analysis ■Product Overview
https://prcdn.freetls.fastly.net/release_image/115161/284/115161-284-e6c2ae7723a9c44f5ee3ad92438bf463-1800×2700.jpg Product: Mizuno Ice Touch T-shirt Material: 57% polyester, 43% composite fiber (Polyester/Polyester) Color: White, Black Size: M to 3L (4 sizes in total) Price: 4,290 yen including tax Sales store: Aoyama Clothing 300 major stores Aoyama Clothing Online Store Product page: https://tinyurl.com/44v6uyyd ※The information provided is current as of the time of release announcement.
https://prcdn.freetls.fastly.net/release_image/115161/284/115161-284-45d758a0a7168869e31a866bd1ef65af-1800×2700.jpg Product: Mizuno Ice Touch Polo Shirt Material: 100% polyester Color: Black, Navy Size: M to 3L (4 sizes in total) Price: 5,390 yen (tax included) Sales store: Aoyama Clothing 300 major stores Aoyama Clothing Online Store Product page: https://tinyurl.com/mrxj8vva *The information provided is current as of the time of release
announcement. ■ How “Ice Touch” works
https://prcdn.freetls.fastly.net/release_image/115161/284/115161-284-9390e8b3b18994eb1ec154a7f9a4820e-1000×563.jpg By using a special yarn with high thermal conductivity, it is easy to remove heat from the body, which achieves a high cooling sensation and quick drying. Thermal conductivity is the ease with which heat is transmitted, and the cooling material uses fibers with high thermal conductivity to feel cool or cold when touched. ■Mizuno collaborative project items special site opens URL:
https://feature.y-aoyama.jp/mizuno-collaboration
https://prcdn.freetls.fastly.net/release_image/115161/284/115161-284-617770eb581f38755d2d5204d28c0314-960×480.png A special site for Mizuno collaborative items will be opened on the official online store of “Aoyama Clothing”. The site provides product details of Mizuno collaboration sets, business T-shirts, polo shirts, etc., as well as easy-to-understand information on the functions and features of each item. ■Overall sales of business T-shirts and polo shirts by fiscal year
https://prcdn.freetls.fastly.net/release_image/115161/284/115161-284-04d7452ca28d355389eef2fa1af336cb-665×487.png In line with the diversification of business attire in recent years, the number of business T-shirts and polo shirts sold has been increasing year by year. In particular, since the new coronavirus was classified as Class 5, the number of opportunities to go out has increased, and the demand for T-shirts and polo shirts has increased dramatically. In addition, due to the long summers and extremely hot days in recent years, there has been an increase in the demand for cool-to-the-touch functions. ■Comment from the person in charge Aoyama Shoji Co., Ltd. Product Division 1 Murakami Tomohiko So far, we have worked with Mizuno on planning various items such as bags and shoes. Following the set-up released on Wednesday, May 14th, this time, in response to the recent trend of lighter business wear in the summer and record-breaking heatwaves, we have planned a standard T-shirt and polo shirt for the Cool Biz style. This item combines the ease of movement that is unique to Mizuno with the business style that is unique to Aoyama Clothing. It also has a cooling function, so it is an item that is useful not only when going out in the summer, but also in various business situations. ◎Setup release:
https://tinyurl.com/ydvdx7vr ■Comment from the person in charge Product Planning, Mizuno Corporation Watanabe Satoshi Following the Ice Touch Move series and set-up items, we have been planning T-shirts and polo shirts with Aoyama Shoji. As a measure against the heat, we use “Ice Touch” material and feature a pattern design derived from sports. With a cool touch and sweat-absorbing and quick-drying properties, it can be worn comfortably in business situations such as office work and outside. More information about this release *This email has been sent automatically, so please do not reply.