Airi Shimizu holds launch event for her first apparel brand “miacharme” in Shibuya

Shimizu Airi holds launch event for her first apparel brand
“miacharme” in Shibuya ​
TRUSTAR Inc. Press release: June 1, 2025 Airi Shimizu holds launch event for her first apparel brand
“miacharme” in Shibuya She has an unprecedented approval rating in the gravure world of “95% female fans”! EC pre-orders will also be available for a limited time starting June 1st at 12:00.
https://prcdn.freetls.fastly.net/release_image/55469/44/55469-44-d7592e06fc4f391a6976110614239b58-1567×1045.jpg Shimizu Airi, who enjoys overwhelming popularity as a gravure idol, held a launch event for her first-ever apparel brand, “miacharme,” in Shibuya, Tokyo on Saturday, May 31, 2025. On the day of the event, many fans flocked to the venue, Park Nova Shibuya, and about 95% of the more than 400 attendees were women, an extremely rare composition for a gravure idol, which caused a great stir. The event proved that Shimizu Airi’s unique worldview and her passion for fashion are supported by many women. [About “miacharme”]
https://prcdn.freetls.fastly.net/release_image/55469/44/55469-44-65a72edb23825c473d159a9cde723621-2048×1365.jpg “miacharme” is the first apparel project in which Airi Shimizu herself has been deeply involved in planning, design, and branding, with the theme of “for all women who want to cherish their own charm.” Image
URL: https://prcdn.freetls.fastly.net/release_image/55469/44/55469-44-654a2d964080e25529da6ebc07581464-1365×2048.jpg Side-cut check mini dress (brown)
https://prcdn.freetls.fastly.net/release_image/55469/44/55469-44-e40b8d4c6c943174e71c79b38eae15d8-1365×2048.jpg Side-cut check mini dress (black)
https://prcdn.freetls.fastly.net/release_image/55469/44/55469-44-15a34021f19dd1e4752dc7a1ab90d0a3-1365×2048.jpg Ribbon mermaid dress (beige)
https://prcdn.freetls.fastly.net/release_image/55469/44/55469-44-0da59e0ef4a7f9998374b938df9469d9-1365×2048.jpg Ribbon mermaid dress (black)
https://prcdn.freetls.fastly.net/release_image/55469/44/55469-44-ffc9c898584ffbb4d67823652f746586-1365×2048.jpg Sheer ribbon camisole dress (beige)
https://prcdn.freetls.fastly.net/release_image/55469/44/55469-44-c2232e7e9c422536afb5ce5686ab466f-1365×2048.jpg Sheer ribbon camisole dress (black)
https://prcdn.freetls.fastly.net/release_image/55469/44/55469-44-0f0347a44655bd0423debe77945e3f26-1365×2048.jpg miacharme logo T-shirt (white)
https://prcdn.freetls.fastly.net/release_image/55469/44/55469-44-6c6bac446471ac39b28adb56512d2298-1365×2048.jpg miacharme logo T-shirt (black) / miacharme logo mark cap
https://prcdn.freetls.fastly.net/release_image/55469/44/55469-44-28b89ee068511bed197ca2579b501ad1-1365×2048.jpg miacharme logo cap 【First product lineup】 ※From top to bottom ・Side-cut check mini dress (2 colors) ・Ribbon mermaid dress (2 colors) ・Sheer ribbon camisole dress (2 colors) ・miacharme Logo T-shirt (unisex, available in two colors) ・miacharme logo cap (unisex) 【Complete pre-orders now available on the EC site】 Following the launch event, the brand will begin accepting pre-orders on its official EC site from 12:00 on Sunday, June 1, 2025. Sales are made entirely on a made-to-order basis. ■EC order period: June 1, 2025 (Sunday) 12:00 to June 9, 2025 (Monday) 11:59 ■Sales format: Completely made to order ■Shipping date: Scheduled for early August 2025 ■Next sales date: Scheduled for September 2025 For more information on the brand and product lineup, please visit the official website below: https://miacharme.com/ ​Official Instagram account: @miacharme_official
https://prcdn.freetls.fastly.net/release_image/55469/44/55469-44-e93e91579762a8be5ff174f77e82f76a-3900×2215.png 【Comments from Airi Shimizu】 It’s always been my dream to make clothes. This time, thanks to everyone who supports me, my female manager who is always by my side, and all the staff, I was finally able to launch my own brand, and my wish has truly come true. At the exhibition the other day, many people came to see my clothes, and I was moved by the sight of people seriously thinking about which one to choose, trying them on and being happy, and everyone wearing them so cutely. I was so happy to hear so many people say, “Thank you so much for making these clothes and starting this brand,” that I almost cried. Through this job, I’ve been getting more and more female followers, and I’ve been getting a lot of questions like, “What can I do to look sexier?” At some point, my desire to “make clothes” changed to “I want to make clothes that bring out the best in the wearer.” My desire to answer that question in my own way gradually grew stronger. I myself have always had a complex about my body shape, so I have been more particular than most people about how to show it off. I hope that this brand, which I am in charge of as a monster of such
particularities, will become a kind of clothing that will give women of all body shapes more confidence, like a talisman. This collection is just the first one, but thanks to all of you, I feel like I’ve been able to give shape to my feelings. We will continue to do our best to bring you more “cuteness” and “confidence”. Airi Shimizu [Airi Shimizu’s profile]
https://prcdn.freetls.fastly.net/release_image/55469/44/55469-44-06364373db2c0c9a864ecfdc8df6d18b-870×1284.jpg Born in Hirakata City, Osaka Prefecture. While working as a gravure idol, she has established a unique character in a variety of fields, including variety shows, YouTube, and events, with her own material such as “Kansai Dialect A-I-U-E-O” and “Karate that Kills Virgins,” using the contrast between her special skill of Ryukyu Karate and her sweet yet strong Kansai dialect as her weapon. In 2023, she appeared in the NHK Taiga drama “What Will Ieyasu Do?”, and showed off her side as an actress beyond the boundaries of gravure and variety, which became a hot topic. While steadily expanding the scope of her expression, she continues to take on new challenges as a creator, such as producing her first apparel brand, “miacharme,” in 2025. 【Contact for this matter】 TRUSTAR Co., Ltd. *This email has been sent automatically, so please do not reply.