MUSINSA launches online travel campaign “DIGGING SEOUL BY MUSINSA”!

MUSINSA launches online travel campaign “DIGGING SEOUL BY MUSINSA”! ​
MUSINSA JAPAN Co., Ltd. Press release: June 3, 2025 To media representatives MUSINSA launches “DIGGING SEOUL BY MUSINSA” online travel campaign! Get up to 85% off on popular brands in Seoul and get a promo code bonus
https://prcdn.freetls.fastly.net/release_image/71607/67/71607-67-2d4ce6696197f3137276175ea139420c-1125×1350.jpg Korea’s leading online fashion platform, MUSINSA, will hold the online campaign “DIGGING SEOUL BY MUSINSA” from 10:00 AM on Thursday, June 5, 2024 to 11:59 PM on Friday, June 13, 2024, to coincide with the summer season. This campaign is based on the concept of “enjoying a trip to Seoul online” and introduces a curation of fashion and beauty brands, trends, and styles that represent Seoul’s popular tourist areas. The main feature is that you can experience popular brands that you can only find by visiting the area in person, online at special discounts. Brands representing four areas will be gathered together: Seongsu, which is attracting attention as a trend-setting area in Seoul, Hannam, where contemporary brands are gathered, Hongdae, which has a free street culture, and Myeongdong, the mecca of K-beauty. In addition to introducing the main items of each brand, styling snap content created with influencers and original content that conveys the charm of the area, such as cafes and art spaces, will also be released, making it a fulfilling content that can be enjoyed other than shopping. Many of the most popular fashion brands in Korea today will be participating, including “Matin Kim”, which opened its first flagship store at MIYASHITA PARK in Shibuya, Japan in April, as well as “SATUR”, “YESEYESEE”, and “MUSINSA STANDARD WOMAN”. In addition, there will also be a wide lineup of K-beauty brands such as “Oddtype”, “KEYTH”, “Rest & Recreation Beauty”, and “MADPEACH”. DIGGING SEOUL BY MUSINSA offers a variety of benefits every day during the campaign period, including up to 85% off sales, daily Brand Days, special offers, time sales, and additional discount promotions. In particular, on Brand Day, five of Korea’s leading brands will be revealed at 10 a.m. every day, and a 20% additional discount promo code will be provided along with the discount. In addition, you can get up to 1,000 points in the “Daily Attendance Check” and 10,000 points in the “SNS Comment Campaign”, which will give you shopping points that can be used immediately at the MUSINSA Global Store. There will also be an event where you can win an invitation to “Show! Music Core in JAPAN”, which will be held in Japan in July, attracting the interest of K-POP fans. DIGGING SEOUL BY MUSINSA is full of interesting things to see, from popular Korean fashion and beauty brands and trends to original content. Experience the charm of MUSINSA now.
■ What is MUSINSA MUSINSA, which disseminates the latest Korean fashion and culture to the world, will open the online store “MUSINSA GLOBAL STORE (https://global.musinsa.com/jp/)” in July 2022. In April 2023, a pop-up store will be held in Harajuku, Tokyo. Many Korean and Japanese celebrities visited the store, creating a big buzz. This success has led to rapid expansion of brand awareness in Japan. Offers to open stores have been pouring in from a wide variety of Korean brands, and as of December 2024, the number of Korean fashion brands participating in GLOBAL STORE will exceed 1,600. More brands are expected to join in the future. MUSINSA GLOBAL STORE ​ *This email has been sent automatically, so please do not reply.