BM Smile Japan Co., Ltd. “niko and … × wiggle wiggle” first collaboration collection released

【BM Smile Japan Co., Ltd.】 『niko and … × wiggle wiggle』First collaboration collection released ​ BM Smile Japan Co., Ltd. Press Release: June 5, 2025 Attention Media “niko and … × wiggle wiggle” first collaboration collection released ~Pop and happy early summer items that combine “meet” and “fun”~ May 2025 BM Smile Japan Co., Ltd. BM Smile Japan Co., Ltd. (Head Office: Shibuya-ku, Tokyo), which distributes the Korean lifestyle brand “wiggle wiggle” in Japan, is pleased to announce its first
collaboration project with the style editorial brand “niko and …”. The collaboration items will be available at all niko and … stores and the official online store “and ST” from Thursday, June 5, 2025. Some items will also be available at WIGGLE WIGGLE.ZIP HARAJUKU.
https://prcdn.freetls.fastly.net/release_image/150702/5/150702-5-43ba59c3a8a6d3877786d35c129526bb-3900×2167.jpg 『niko and … × wiggle wiggle』 A pop and happy early summer collection that combines the themes of “meeting” and “bouncing” Released on Thursday, June 5, 2025 The first collaboration project between “niko and …”, a “style editorial brand” that develops apparel,
miscellaneous goods, furniture, and food and beverages, and “wiggle wiggle”, a popular lifestyle brand from Korea, has been realized. The colorful and playful world view of wiggle wiggle, which advocates “Maximal HAPPINESS”, and niko and …, which proposes a style that “suits” a new you through “unexpected encounters”. The sensibilities of both brands have been combined to create a pop and unique collection perfect for early summer. The items available are 11 in total, including T-shirts, patterned shirts, denim pants, drawstring shoulder bags, bucket hats, and charm key chains. The designs incorporate bold colors and unique motifs to add excitement and color to your everyday life. We offer a wide range of items, from apparel to miscellaneous goods, including many unisex items.
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https://prcdn.freetls.fastly.net/release_image/150702/5/150702-5-239b45e77377bd8f9339326f260f4cf2-1800×2700.jpg ■ Brand Overview About “niko and …” “niko and …” is a “style editorial brand” that develops apparel, miscellaneous goods, furniture, and food and beverages. The lineup of items is not only practical, but also somewhat humorous, so you will “encounter” unexpected surprises and discoveries, and eventually they will “fit” your lifestyle. With this message in mind, we are expanding our business to target men and women in their 20s and 30s. We have 145 stores nationwide (as of the end of May 2025, including the online store). ● Official WEB store and ST (And Sty) ● Brand site
https://www.nikoand.jp ● Instagram @nikoand_official About “wiggle wiggle” “wiggle wiggle is a lifestyle brand born in Korea. With the theme of “Maximal HAPPINESS”, they offer colorful and playful items such as fashion accessories, smartphone accessories, and interior accessories. With their unique style that adds fun and vividness to everyday life, they are supported by a wide range of people, from Gen Z to those in their 30s. With their unique bold coloring and unique designs that resonate with your sensibilities, they add an exciting feeling to your everyday life. Through “cuteness” that makes your heart bounce, wiggle wiggle will continue to deliver happy
experiences. ● Official web store https://wigglewiggle.jp/ ● Instagram https://www.instagram.com/wigglewiggle_jp/ ● Tiktok
https://www.tiktok.com/@wigglewiggle_jp