Swarovski Created Diamonds announces new collection “Octagon”
Swarovski Japan Inc. Press release: June 5, 2025 Swarovski Created Diamonds launches new collection “Octagon” Swarovski has announced the launch of its new Swarovski Created Diamonds collection, the culmination of 130 years of innovation and boundless creativity.
https://prcdn.freetls.fastly.net/release_image/7029/111/7029-111-ec03f683bfe7c89d2726905300d620dd-1920×1080.jpg Swarovski has announced the launch of its new Swarovski Created Diamonds collection, “Octagon,” featuring the brand’s unique cut, the culmination of 130 years of innovation and limitless creativity. Designed by Global Creative Director Giovanna Engelbert, the collection is inspired by the shape of the house logo, which was revamped under her direction in 2021, and highlights the beauty of Swarovski’s iconic octagonal frame while celebrating its tradition, the magic of light and infinite savoir-faire. Engelbart comments: “The Octagon collection is a contemporary homage to classic fine jewellery, designed to celebrate the beauty of the cut itself. This is the first time Swarovski has developed a unique diamond cut, and we wanted to create a stage worthy of the octagon shape. This cut is smoother and more elongated than the traditional octagon. It is strong and bold, yet feminine and timeless, with a subtle edge. The design is as simple and pure as possible, allowing the brilliance of the diamond and the beauty of its shape to take centre stage.” The Octagon cut has 57 facets (32 on the pavilion, 24 on the crown and 1 on the table) and embodies Swarovski’s outstanding savoir-faire. The crown is step cut and the pavilion is princess cut, making this a masterpiece of craftsmanship. More than 1,000 variations were considered before the perfection of this cut, and the combination that achieved the highest light reflectance was selected. The result was a new cut that embodies Swarovski’s aesthetics, with a brilliance that surpasses emerald cuts and baguette cuts. The Octagon collection features a wide range of pendants, earrings, bracelets and rings, all featuring bezel-set Octagon-cut laboratory-grown diamonds. This carefully curated fine jewelry collection features laboratory-grown diamonds certified by the International Gemological Institute (IGI) and precious metals, and each piece is designed to last and shine. The Octagon cut and this collection add a new chapter to Swarovski’s savoir-faire, combining the timeless elegance of laboratory-grown diamonds with striking design to add sparkle to life’s milestones, joyous moments and proposals that promise eternity. Swarovski Created Diamonds Octagon Collection Product Examples • Stud earrings (laboratory-grown diamonds 1.0 ct tw, octagon shape, 18K white gold) ¥ 297,000 • Drop earrings (laboratory-grown diamonds 1.0 ct tw, octagon shape, 18K Yellow Gold) ¥ 363,000 • Pendant (Laboratory Grown Diamond 1.0 ct tw, Octagonal Shape, 18K Yellow Gold) ¥396,000 • Bezel Ring (Laboratory Grown Diamonds 3.0 ct tw, octagon shape, 18K yellow gold) ¥ 1,144,000 • Bezel ring (2.0 ct tw laboratory-grown diamonds, octagon shape, 18K white gold) ¥ 770,000 #Swarovski #SwarovskiCreatedDiamonds About Swarovski The magician of light since 1895 Swarovski creates beautiful products with impeccable quality and craftsmanship that bring joy to those who wear them and celebrate their individuality. Founded in Austria in 1895, Swarovski designs, manufactures and sells the world’s finest crystal, Swarovski Created Diamonds, zirconia, jewellery, accessories, home décor and car crystal decorations. Swarovski crystal business operates in over 140 countries and territories worldwide, with 2,300 Swarovski stores, select multi-brand partners and 18,600 employees. The Swarovski Crystal business, together with sister companies Swarovski Optik (optical instruments) and Tyrolit
(abrasives), forms the Swarovski Group. Contributing to a responsible relationship with people and the planet is a tradition Swarovski has inherited. Today, this legacy is focused on circular innovation, rooted in sustainability measures across the entire value chain, and championing diversity, inclusion and self-expression. The Swarovski Foundation’s philanthropic work supports charitable organizations that create a positive impact on the environment and society. More information about this release *This email has been sent
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