The street brand “BoU” with its roots in Mölkky has been launched. It is produced by one of Japan’s largest Mö lkky groups, “Molkky Mania.” – “Fun starts with a single stick.”

The street brand “BoU” with its roots in Mölkky has been launched. It is produced by “Molkky Mania”, one of the largest Mölkky groups in Japan. –“Fun starts with a single stick” ​ Laule`a Co., Ltd. Press release: June 9, 2025 A street brand with roots in Mölkky, “BoU”, has been launched. It is produced by “Molkky Mania”, one of the largest Mölkky groups in Japan. –“Fun starts with a stick” A completely new street brand born from the hotly talked about new sport “Mölkky” from Finland. A new apparel brand “BoU” directed by “Molkky Mania” (https://molkky.co.jp), one of the largest Mölkky event groups in Japan, has been launched.
https://prcdn.freetls.fastly.net/release_image/163335/2/163335-2-d51fdd4830dd3e357b349d9623aa5e90-2338×1753.jpg OG LOGO T-Shirts BLK & WHT Inspired by the symbol of the “BoU” that is the root of Mölkky, this brand was born as a “uniform” to express the street, culture, play, and peaceful spirit. Official Web Shop ​ Official Instagram ​ Brand Concept/Brand concept is “All play starts with just “BoU (stick)”. ― “Play starts with a single BoU (stick)” Mölkky × Street × Culture. Don’t compete, connect with each other, and have fun. BoU is a “symbol of fun” that incorporates the spirit of the Finnish sport “Mölkky” directly into clothing.
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https://www.youtube.com/watch?v=IT_slJT8OVY Molkky Mania / Japan’s largest Molkky event organization “Molkky Directed by “Molkky Mania” Molkky Mania is one of the largest Mölkky organizations in Japan, hosting corporate competitions, events in collaboration with local governments, and nationwide Mölkky tournaments. It has involved more than 10,000 players to date and has been at the forefront of Mölkky culture in Japan.
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https://prcdn.freetls.fastly.net/release_image/163335/2/163335-2-8becea729ce8803e5579d835e2af0893-3900×2600.jpg With the popularity of Finnish culture, new leisure styles such as “sauna x mölkky” are spreading in Japan. BoU is a new culture-based brand born out of this trend. Molkky Mania official
website ​ Product lineup/2025SS The first wave of the brand will feature a basic logo that embodies the brand concept, and will be centered around graphics that evoke Mölkky itself.
https://prcdn.freetls.fastly.net/release_image/163335/2/163335-2-98cd44b5263a35af690912c82cd663b8-1809×2412.jpg OG Logo T Shirt BoU’s OG logo T-shirt. The iconic “BoU” logo on the front. The body is made of sturdy, thick fabric and can be worn by both men and women. It has an oversized, wide silhouette and is made of thick fabric. Kanji T Shirt BoU kanji logo T. Printed typography graphics reminiscent of Mölkky. “Union of Wooden Stick Throwing Enthusiasts.”
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https://prcdn.freetls.fastly.net/release_image/163335/2/163335-2-73e2244baf6c3f44509e85b1745904d0-1730×2306.jpg MY BAG (CANVAS) by a certain stick This is a sacoche made of canvas material. A certain MY stick fits neatly inside. With snap buttons and no gusset, this bag has a simple, sleek shape that’s perfect for short trips. 100% cotton canvas Dot button on opening Many other items such as caps and shorts are also available. Official Web
Shop ​ Direction/Developed by culture and street
professionals. Takumi Egawa Representative director of Laule`a Co., Ltd. and representative of Molkky Mania. Organizer of various events, mainly sports events. Kohei Arita CEO of Masterpiece LLC. Artist/brand designer. In addition, the company is run by a crew that includes: ・A creative director/videographer from a major culture media company ・Members from a major event company Contact/Inquiries
https://molkky.co.jp/contact ・Planning/Laule`a Co., Ltd. & Molkky Mania ・Person in charge/Takumi Egawa *This email has been sent automatically, so please do not reply.