A & S Co., Ltd. A special limited collection has been released to celebrate the 35th anniversary of the Agate brand. A&S Co., Ltd. Press release: June 9, 2025 [Agate] A special collection is now available to celebrate the 35th anniversary of the brand. Limited quantities available on Monday, June 9th. A special box designed with the brand’s iconic “shell” motif will also be available!
https://prcdn.freetls.fastly.net/release_image/10153/88/10153-88-7c812ea806aca86f4eefeb6f34b18e6b-1200×628.jpg Agate was founded in June 1990. This year marks the brand’s 35th anniversary. “Each stone has its own personality, and there are as many stories in the process of creating a product.” For 35 years, we have been seriously facing manufacturing while proposing the value of jewelry that is not just a decorative item. Each collection released each season has a theme, and we have incorporated the thoughts we want to convey and the mood we want to express at that time into the design of the jewelry. Among them, the anniversary limited products released every year in June, which is also the brand’s birth month, are special products that strongly express the brand’s worldview. This year, the essence of the “35th anniversary” has been added to it, making it a special collection filled with gratitude to all those who support the brand.
-Entrust your feelings of gratitude to the crown- The crown motif, which is also a symbol of wealth, success, and victory, is one of the roots that lead to the essence of “antique” and “vintage” that Agate cherishes. That is why, since the brand’s founding, we have put special thought into our jewelry, layering it with respect for the elegance of the British dynasty and the leaders who built the era. The Crown, which will be released at the 35th anniversary, comes in a carefully designed lineup that takes into account the historical backdrop and is divided into three styles: “Classical,” “Modern,” and “Vintage.”
https://prcdn.freetls.fastly.net/release_image/10153/88/10153-88-c4dd2843a386e74103fcd8917693984d-1080×1080.jpg These earrings and rings have a playful adult feel, with a delicate and gorgeous openwork pattern that resembles antique lace, and a shell motif that is also found in the Agate logo. pierced earrings 110,000yen / ring 132,000yen
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https://prcdn.freetls.fastly.net/release_image/10153/88/10153-88-6bfc9ce1d82422e3bc8f81eb3bbc07c3-1080×1080.jpg watch 275,000yen -The luxury of “ticking” time- Now that we live in a convenient age where everything is digitalized, wristwatches are one of the items that Agate wants to continue to cherish. The way the hands move forward little by little creates an elegance that is only possible with an analog watch, and the word “ticking” is truly appropriate. The design and color that evoke a sense of nostalgia also give it a strong antique feel. Its basic style is not affected by trends, which is why it is a piece that will be loved across generations and passed down from parents to children and beyond. -Stack charms with your thoughts- The bracelet, which has an attractive volume that is representative of the jingling style seen in antique jewelry, has a luxurious design with 12 colorful charms connected together, each with its own meaning. Each necklace charm has two motifs set. Taking advantage of the three-dimensional effect, attention to detail is packed into the pieces so that they can be enjoyed from any side. Both are representative items of the
collection, where you can fully experience the brand’s unique style.
https://prcdn.freetls.fastly.net/release_image/10153/88/10153-88-cefbd6949b64c05f7525d19d6ab8387b-1080×1080.jpg Bracelet 220,000yen / Necklace charm (silver) 29,700yen (pearl) 49,500yen Special boxes and novelties with the brand logo are also available
https://prcdn.freetls.fastly.net/release_image/10153/88/10153-88-d8e5747eca242728f2cd6cf6c1be520b-1500×1500.jpg Special box for the 35th anniversary limited edition products. The organic form and high-quality texture based on the Agate logo “shell” give it a special feel.
https://prcdn.freetls.fastly.net/release_image/10153/88/10153-88-06fe876273e21096e40428b9ef949a6e-1000×1000.jpg In addition, from Monday, June 9th, the shopper will also be available in a special edition. This special tote bag features a refreshing white and black combination for a stylish look.
Agate wants to continue to convey the beauty of everyday life with jewelry
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https://prcdn.freetls.fastly.net/release_image/10153/88/10153-88-dcd03951751837fa947bd9df706d5e75-1080×1080.jpg The depth and brilliance of jewelry is born from “layering”. It also resonates with a life of accumulating various experiences. The beauty of aging, which is not only achieved by the glossy and fresh transparency but also by being used and polished, is unique, like a proof of the wearer’s footsteps, and gives off an essential beauty that cannot be achieved by simply being pretty. After 35 years, Agate wants to convey the value of such beauty. The brand’s thoughts will be incorporated into the message, and advertising will start on June 9th, Agate’s birthday.
【agete -35TH BRAND ANNIVERSARY-】 Release date: Monday, June 9, 2025 ~ Stores: Agete stores and official online store Official website:
https://agete.com/pickup/2025anniversary_35th/ Official Instagram: https://www.instagram.com/agete_official/ Official LINE:
https://lin.ee/1RU2JE4 *This email has been sent automatically, so please do not reply.
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