Specialized in preventing sagging and sideways bust flow Focusing on “chill and good sleep” with the advice of a medical doctor. The domestic night bra “Love Labo” is born, which also takes into consideration body temperature regulation and blood f

【Specialized in preventing sagging breasts and lateral flow】Focusing on “chill and good sleep” with advice from a medical doctor. The domestically produced night bra “Love Labo” is born, which also takes into consideration body temperature regulation and blood flow! ​
JOYSTYLE Co., Ltd. Press release: June 10, 2025 To the media [Specialized in preventing sagging breasts and lateral flow] Focusing on “chill and good sleep” with the advice of a medical doctor. The domestically produced night bra “Love Labo” is born, which also takes into consideration body temperature regulation and blood flow! 【Secretly popular among women in their 40s and 50s! A new nighttime routine】We introduce “LoveLab”, a high-performance night bra that “provides proper support without being too tight”. JOYSTYLE Co., Ltd. (Headquarters: Chofu City, Tokyo / Representative Director: Mika Sugiyama) has created the “LoveLab” bra, which prevents breasts from sagging. In February of this year, the crowdfunding site Makuake achieved its target amount (300,000 yen) on the first day, ultimately reaching an achievement rate of 503%. Public sales began on May 1st. Inquiries are increasing from women who are interested in beautiful breasts, sleep care, and cold prevention from not only urban areas such as Kanto and Kansai, but also from rural areas such as Kumamoto Prefecture.
https://prcdn.freetls.fastly.net/release_image/162092/3/162092-3-d2189eaf640527412eb6641fda33b984-750×492.jpg Despite the high price, there are many repeat customers. “Quality” supported by the handiwork of sewing craftsmen Love Labo is a simple and highly functional night bra that prevents sagging and supports a good night’s sleep. The handiwork of skilled sewing craftsmen, the selection of high-quality materials, and the structure designed to suit bust size have been highly praised, and supporters who tried it on Makuake have already placed additional orders. In fact, summer nights are cold. “Warm care for the air-conditioned era” innerwear born from the advice of a medical doctor With the advice of a medical doctor, we learned the importance of warming the body. We use fabric that has been treated with far-infrared ceramic to keep you warm. • It’s gently warm, but comfortable and doesn’t get stuffy. • For those who are concerned about “cold stomach and chest” caused by air conditioning even in the hot summer. • The first step to good quality sleep is to “not cool” your nighttime care. =================== Turn the night into an ally of beauty = … noopener”>LoveLab (Love Lab) – Sagging Prevention Night Bra
https://prcdn.freetls.fastly.net/release_image/162092/3/162092-3-442906f97a17b16b821eb7666a47496e-3900×2600.jpg 【Difference from conventional night bras】 1. Designed to maintain the beautiful shape of the bust 2. Specialized in preventing sagging and sideways movement of breasts 3. Commitment to domestic production 4. Hand-sewn by skilled craftsmen with an average of 32 years of experience at a long-established factory in Kumamoto 5. 10 sizes available in 5cm increments undersize 6. Internal structure changed according to bust size (D to I cup compatible) 7. Not a sewing-free design, but “hand-sewn” to fit the body. 8. No bra pads, no wires, comfortable, yet firm lift 9. Uses “far-infrared ceramic processing” fabric for health 10. The delicate cups are made of organic cotton that is gentle on the skin.
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https://prcdn.freetls.fastly.net/release_image/162092/3/162092-3-2776289cc9da415446d52b3dae7d0fee-870×1033.jpg Kumamoto factory situation “I want to create products that focus on effectiveness” Usually made of 9-15 parts Love Labo is made with three-dimensional cutting and sewing. It is made of 39 parts. After repeated prototyping by a group of sewing professionals, With meticulous cutting and advanced technology, we have achieved a specification that prevents “sagging and sideways movement of the bust.”
https://prcdn.freetls.fastly.net/release_image/162092/3/162092-3-596ca14493bd0c3122372f51766e414b-768×1024.jpg 【Love Lab】Parts 39
https://prcdn.freetls.fastly.net/release_image/162092/3/162092-3-7364fc3517ccef8810f09899bf1fa240-768×1024.png [Cutting by famous companies] Part 15: Investigating by undoing the actual threads at a sewing factory
https://prcdn.freetls.fastly.net/release_image/162092/3/162092-3-4f1edeb1d0aceb24b626a2b6b5b3c0a7-768×1024.png [Comfortable and best-selling relaxing bra] Part 9 (including 4 metal fittings) Investigated by undoing the threads of the actual product at the sewing factory
Why did a sales consultant start an underwear brand? I’ve bought more than 10 types of night bras, but I’ve never found one that I’m satisfied with, and it’s frustrating every day. “I’m going to make a night bra that I’m satisfied with myself!” That’s what started this project. As I progressed with the project, I learned that many people were struggling with the same problem. We also visited a local factory in Kumamoto, where the water is clean. After countless discussions with the female president of a manufacturing company that has been leading the underwear industry for 42 years, and making many prototypes, we finally managed to produce the product. This is the ultimate product, with attention to detail.
No URL, no company name. But it still arrived — A quiet response from a newspaper article in Kumamoto On May 14, 2025, Love Lab was featured in the Kumamoto local newspaper, Kumamoto Nichinichi Shimbun. Although the article did not specify the company name or website URL, readers searched for the product themselves, arrived at the official EC site, and made multiple orders. Even “information that does not convey too much” can reach customers. This incident made us realize that the brand’s worldview and necessity were conveyed beyond words. [Product Overview] ■Product name: Anti-sagging night bra Love Labo ■Material:The thread used is a highly functional stretch fabric that combines Toray’s special cross-section polyester and Asahi Kasei’s premium stretch fiber. The fabric is a 2-way ricot (knitted structure) that stretches both vertically and horizontally The cups are sewn with “organic cotton” that is comfortable to the touch. ■Size:DEF cup, GHI cup / 10 sizes: UB65, 70, 75, 80, 85 Size Chart ■Color:Black (glossy)
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https://prcdn.freetls.fastly.net/release_image/162092/3/162092-3-ff42a60de495bf9e7d2fd43806533f4a-748×489.jpg Future developments Furthermore, we are currently receiving feedback from fitting sessions, etc. We are also developing and manufacturing belly warmers (unisex body warmers) and domestically produced sports bras with an expanded range of sizes. We aim to start manufacturing and sales by the end of the year. We are confident that we can propose these new products as a new habit for “nighttime body care” and “daytime body care.” Official SNS, producer SNS ・YouTube ・X ・Instagram 【Contact for this matter】 JOYSTYLE Co., Ltd. (LoveLab) Person in charge: Representative Mika Sugiyama Email:
mika.sugiyama@lovelab.co.jp (※Please refrain from calling for business purposes) More details about this release *This email was sent automatically, so please do not reply.