MOSH Co., Ltd. Eyewear brand URM announces 2025 SPRING/SUMMER Collection

【MOSH Co., Ltd.】 【Eyewear brand】URM announces 2025 SPRING/SUMMER Collection ​
MOSH Co., Ltd. Press release: June 10, 2025 [Eyewear brand] URM announces 2025 SPRING/SUMMER Collection Feel so light is the theme of the metal series, and 16 items in 4 types have been announced.
https://prcdn.freetls.fastly.net/release_image/141248/7/141248-7-5868e78966ad63710f35b2daabbb537d-1920×1080.png The theme of 2025 Spring/Summer Collection is FEEL SO LIGHT “URM”, developed by MOSH Co., Ltd. (Headquarters: Komae City, Tokyo, CEO: Yoshihisa Takizawa), We will announce the 2025 Spring/Summer Collection. The collection theme is FEEL SO LIGHT. URM’s first metal series will feature 16 items in 4 types.
AI model For the eyewear-wearing visuals, we used a completely original AI model created by Beyond AI Inc. (Head office: Chiyoda-ku, Tokyo; CEO: Ryo Matsumoto) to express the brand image that URM is looking for.
https://prcdn.freetls.fastly.net/release_image/141248/7/141248-7-46c893ed29fa50bd90b3e64f291e980a-1920×1080.png
https://prcdn.freetls.fastly.net/release_image/141248/7/141248-7-77d04a5bf13c58856926b3952993431d-1920×1080.png Visual of wearing by AI model The 2025 Spring/Summer Collection will be available at URM stores nationwide from late June 2025.
https://www.urm-unreadymade.com/
https://www.instagram.com/urm_unreadymade/
URM is an eyewear brand that gives shape to “likes” that do not yet exist. URM is written as “URM” and pronounced as “Urum”. URM was born from two ideas. The first is the main concept of “UnReadyMade” – giving shape to “likes” that don’t exist yet. UnReadyMade is a coined word that combines the word ReadyMade (ready-made) with Un, which means non-existent. The second is “User, Retailer, Maker” – the person who uses, sells, and creates. We will deliver products that are born from three perspectives that naturally intersect with each other. URM is the acronym for “UnReadyMade” and “User, Retailer, Maker.” “URM” 2025 Spring/Summer Collection
https://prcdn.freetls.fastly.net/release_image/141248/7/141248-7-67603645a1d8a1af05a6be591521d09a-1920×1080.png Model number: R1 Color: Black matte/Silver matte Price: ¥35,200 (tax included)
https://prcdn.freetls.fastly.net/release_image/141248/7/141248-7-3ecee94f6f93597da2109592fe317031-1920×1080.png Model number: R2 Color: Forest green matte Price: ¥35,200 (tax included)
https://prcdn.freetls.fastly.net/release_image/141248/7/141248-7-e0d32d1c66a86fd0c15b4c8c512836e6-1920×1080.png Item number: R3 Color: Burgundy Matte Price: ¥35,200 (tax included)
https://prcdn.freetls.fastly.net/release_image/141248/7/141248-7-9581cf9fd68e5f2a5d2f545045119061-1920×1080.png Model number: R4 Color: Blue gray matte Price: ¥35,200 (tax included) POP UP EVENT: Tee Time Golf “While exchanging smiles with like-minded friends…” “URM” will be exhibiting as an eyewear brand at the POP UP EVENT “Tee Time Golf”, which has the concept of “relaxed and enjoyable golf time for adults, just like a high-quality tea time”. You can feel the new golf culture now. https://instagram.com/p/DKV9sklTVi_/
https://prcdn.freetls.fastly.net/release_image/141248/7/141248-7-0f9433d87e2450b50edd7937666f2471-1108×1477.jpg Date and time: Wednesday, June 18, 2025 Time: 12:00-20:00 (Tea Time: 18:00-20:00) Venue: Space R 1-35-3 Ebisu, Shibuya-ku, Tokyo 3 minutes walk from the main entrance of Daikanyama Station (Toyoko Line) [Company Profile] Company name: MOSH Co., Ltd. Location: Kitami Heights B1F, 2-1-10 Iwatominami, Komae-shi, Tokyo Business: Planning, development, sales, import and export of glasses, sunglasses, and other related products WEB: https://mosh-pit.co.jp MAIL:
info@mosh-pit.co.jp CEO: Yoshihisa Takizawa Design Director: Takuro Irie More information about this release *This email has been sent automatically, so please do not reply.