【Adastria Co., Ltd.】 First collaboration between BAYFLOW and AJUGA., produced by model Chihiro Kondo! Pre-orders start on Tuesday, June 10
Adastria Co., Ltd. Press release: June 10, 2025 To the Press This is the first collaboration between BAYFLOW and AJUGA., produced by model Chihiro Kondo! Pre-orders start on Tuesday, June 10th Women’s and children’s items for parents and children to wear together Image
URL: https://prcdn.freetls.fastly.net/release_image/1304/2660/1304-2660-238d42f5f8ee3d137534fa8b7cafb6a5-3900×2601.png Adastria Co., Ltd. (Headquarters: 2-21-1 Shibuya, Shibuya-ku, Tokyo; President and CEO: Osamu Kimura) has launched its first collaboration with the lifestyle brand “BAYFLOW” and the brand “AJUGA.” produced by model and talent Chihiro Kondo, and will release women’s and children’s items that parents and children can coordinate together. Advance reservations will begin on Tuesday, June 10, 2025 at the official WEB store and ST. In addition, regular sales will start on Friday, July 11, 2025 at all BAYFLOW stores, the official WEB store and ST, and ZOZOTOWN. This collaboration is a project where you can enjoy coordinating your outfits with your children together with the brand “AJUGA.” produced by Chihiro Kondo. We will be developing items that incorporate designs such as patterns, colors, and prints that make use of the ideas of Chihiro Kondo, who is active as a talent and model and is also a mother of three children. Five items will be available for women: T-shirts, pants, shirts, dresses, and tote bags. They are designed to be easy to wear even on busy days, and can be combined with each other to create a coordinated look. In addition, the popular logo tote bag, which is also an original product of BAYFLOW, has been updated to this collaboration specification. A shoulder strap has been added so that you can easily carry it when spending time with your child, and the size has been carefully considered so that it can be used as a mother’s bag. For kids, T-shirts, pants, dresses, and bags will be available in the same design as for adults. *Kids items are only available for girls. ■Overview Pre-order release date June 10, 2025 (Tuesday)
10:00~Sequentially Reservation site
https://www.dotst.com/bayflow/disp/itemlist/?dispNo=002100086 Book release date July 11, 2025 10:00 on Friday, August 10th, in order Stores where it is available All “Bayflow” stores *Excluding outlets and bijorie Shinjuku Lumine Est store Official web store and ST, ZOZOTOWN, Rakuten *Pre-orders are available at and ST only ■Product details 〈Comment from Kondo Chihiro on the collaboration〉 This time, BAYFLOW and AJUGA. will collaborate! We have created many cute summer items that can be coordinated with parents and children, siblings, and friends! We hope that many people will wear these and go out to fun places!
https://prcdn.freetls.fastly.net/release_image/1304/2660/1304-2660-2ad4555cb6363b1d06b14a803bbe4041-1000×1250.jpg
https://prcdn.freetls.fastly.net/release_image/1304/2660/1304-2660-e218c5394dcd2b06ece74dca0da0f0ec-1000×1250.jpg 【Women’s】 Product name: Oversized French sleeve T-shirt Price: 5,500 yen (tax included) Available colors: Off, Charcoal Gray, Yellow Size: FREE [Kids] Product name: Assorted logo French T-shirt Price: 3,190 yen (tax included) Colors: Off, Charcoal Gray, Yellow Sizes: 110, 130, 150 〈Comment from Kondo〉 We want parents and children to wear them together! It’s an easy item to try out, as it’s easy to create a cute matching outfit.
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https://prcdn.freetls.fastly.net/release_image/1304/2660/1304-2660-85063504786eb1505f32420aea949702-1000×1250.jpg [Women’s] Product name: Assorted Relaxed Dress Price: 8,990 yen (tax included) Available colors: Black (floral), Ivory (floral), Brown Size: FREE [Kids] Product name: Assorted Relaxed One-piece/K Price: 3,960 yen (tax included) Available colors: Black (floral), Ivory (floral), Brown Sizes: 110, 130, 150 〈Kondo’s comment〉 It has a simple silhouette, but the ribbon on the back is a cute accent and makes it easy to pair with pants.
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https://prcdn.freetls.fastly.net/release_image/1304/2660/1304-2660-124ffb4741792aaa2e967d9c8179ec82-1000×1250.jpg [Women’s] Product name: Assorted Relax Pants Price: 8,491 yen (tax included) Available colors: Black (floral), Ivory (floral), Brown Size: FREE [Kids] Product name: Assorted Relax Pants/K Price: 3,190 yen (tax included) Available colors: Black (floral), Ivory (floral), Brown Sizes: 110, 130, 150 Comment from Kondo: The material is comfortable to wear and we focused on ease of movement. We also recommend wearing it as a set with a dress made of the same material and pattern.
https://prcdn.freetls.fastly.net/release_image/1304/2660/1304-2660-cce85b46ba8b004ec1e6af79a643d821-1000×1250.jpg [Women’s] Product name: Sheer overshirt Price: 7,700 yen (tax included) Available colors: Off, black, light green Size: FREE 〈Comment from Kondo〉 This is an item that can be used in various situations! It can also be used as a kimono, so it is an item that can be worn in many different ways, such as when traveling.
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https://prcdn.freetls.fastly.net/release_image/1304/2660/1304-2660-8ed3a66e93a5e70aee66c5da69bc1c82-1000×1250.jpg [Women’s] Product name: Logo tote with pass case Price: 6,490 yen (tax included) Available colors: Pink, Navy 【Kids】 Product name: Logo tote bag/K Price: 2,530 yen (tax included) Available colors: Pink, Navy ■About Chihiro Kondo Born December 15, 1989, from Okayama Prefecture. A model and talent with over 3.6 million followers on social media. Gave birth to her third child in August last year. Currently a mother of three, she appears in a wide range of magazines, from fashion to magazines for mothers, and also appears on variety shows and works in product planning and development.
https://www.instagram.com/chipichan.1215/
https://www.youtube.com/channel/UCC7uuGCaV5fDQKNF5vZZCxg ■About AJUGA. AJUGA. is a baby and kids brand directed by Chihiro Kondo that offers fashionable children’s clothing for 0-5 year olds, as well as items for moms and dads. ■About BAYFLOW
https://prcdn.freetls.fastly.net/release_image/1304/2660/1304-2660-7614ea3bac73549997afe917465306a5-2274×293.jpg BAYFLOW is 30-40 BAYFLOW is a lifestyle brand that offers apparel and household goods that combine elegance, cleanliness, health, and a mature feel for men and women in their 20s. A healthy and stylish lifestyle that allows you to feel both the pleasant breeze of nature and the latest trends is the shape of happiness that BAYFLOW proposes. ＜Official WEB store＞ and ST＞ https://www.dot-st.com/bayflow/ ＜Official brand site＞ https://www.bayflow.jp/
https://www.instagram.com/bayflow_inc/
https://www.youtube.com/channel/UC90LRlNEuTZ8Kp0NFUCM1sw ■About Adastria Group
https://prcdn.freetls.fastly.net/release_image/1304/2660/1304-2660-2d3b4ae5182a05df3f1b8eb82121f52c-850×213.jpg The Adastria Group consists of over 45 brands of apparel,
miscellaneous goods, and food and beverages, including Adastria Co., Ltd., Element Rule Co., Ltd., BUZZWIT Co., Ltd., and Zetton Co., Ltd., as well as mall and media businesses. It is a multi-company with a group of companies including “And S.T. Co., Ltd.”, which develops the brand, “Adastria Logistics Co., Ltd.”, which handles the group’s logistics, and special subsidiary “WeOur Co., Ltd.” By strengthening ties with various stakeholders, it aims to become a “Play fashion! platformer” that spreads the excitement of fashion both domestically and internationally. Shibuya Hikarie, 2-21-1 Shibuya, Shibuya-ku, Tokyo 150-8510 https://www.adastria.co.jp/
https://www.instagram.com/adastria_official/ *This email has been sent automatically, so please do not reply.
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