【AMN】Agile Media Network supports Sun Jewelry’s store opening and operation on Bytedance’s new service “TikTok Shop”
AMN Press release: June 10, 2025 Agile Media Network supports Sun Jewelry’s store opening and operation on Bytedance’s new service “TikTok Shop” Providing a new experience of “video x purchasing”
https://prcdn.freetls.fastly.net/release_image/37149/165/37149-165-f8b005e2e25a4e4378135692b91a9cfd-842×471.jpg Agile Media Network Inc. (Head office: Minato-ku, Tokyo; CEO: Hiroki Fujiwara; TSE Growth: 6573; hereinafter “AMN”) has announced that it has announced the launch of “TikTok” by “Sun Jewel,” a brand developed by Mittomelhen Co., Ltd. (Head office: Bunkyo-ku, Tokyo; CEO: Shinya Suzuki), an equity method affiliate of the Company. We are pleased to announce that we have provided support for the brand’s TikTok store opening and operation in conjunction with the opening of “Shop”. As a result, Sun Jewelry will begin full-scale video commerce development in June 2025 using ByteDance’s next-generation live commerce function “TikTok Shop”. Background and aim Sun Jewelry is a historic brand that has built a fan base mainly among elementary and junior high school students over the years through miscellaneous goods and accessories as a symbol of “kawaii culture”. Currently, the TikTok account has over 120,000 followers (as of June 2025), and is attracting strong brand recall and support, especially among young people. In recent years, “experiential purchasing behavior” based on SNS and short videos has become mainstream, especially among Generation Z and Generation α, and Sun Jewelry has urgently needed to develop channels to match this trend. In light of this situation, we have decided to introduce “TikTok Shop”, which seamlessly connects viewing to purchasing. As part of our support for next-generation commerce using TikTok, AMN provides a comprehensive support system from planning, production, and operation. What is TikTok Shop TikTok Shop is a new EC function that allows viewing, product introduction, and purchase all within the TikTok app. By embedding product links during videos and live broadcasts, viewers can purchase products on the spot, providing a seamless purchasing experience that does not require transitioning to an external site. This function allows users to make instant purchases at the moment when their desire to buy a product is high, and is attracting attention as a new sales channel. Main initiatives Live streaming planning and management support AMN’s TikTok-specialized team provides total support for live streaming configuration design, direction, and progress support. Through interactive live shows where listeners can participate, they achieve high engagement with fans. Support for the creation of short video creatives AMN created a short video that combined Sun Jewel’s brand worldview with TikTok trends, focusing on diffusion. The design is aimed at both increasing awareness and encouraging purchasing. Planning and designing TikTok-exclusive campaigns We work together to develop promotional measures linked to the viewing experience, such as “live-only sales” and “follower-only gifts,” in order to maximize engagement and conversion. Future outlook In the future, we are considering developing products exclusive to the TikTok Shop, strengthening original video content using the brand character “Hoppe-chan,” and even global expansion with a view to cross-border e-commerce. AMN will continue to deepen engagement marketing that connects brands and fans through purchases through short video platforms such as TikTok. [Inquiries regarding this matter] Agile Media Network Co., Ltd. Contact: Fujiwara E-mail: info@agilemedia.jp Tel: 03-6435-7130 *This email has been sent automatically, so please do not reply.
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