Feiler Japan Co., Ltd. “CLOUDY” x “FEILER CLEAR LABEL” collaboration “CLOUDY FRUIT FLOWER” released

[FEILER JAPAN Co., Ltd.] “CLOUDY” x “FEILER CLEAR LABEL” collaboration “CLOUDY FRUIT FLOWER” released ​
Feiler Japan Co., Ltd. Press release: June 10, 2025 “CLOUDY” x “FEILER CLEAR LABEL” collaboration “CLOUDY FRUIT FLOWER” released A brand that creates actions together with customers to “solve social problems through shopping” With “CLOUDY” A new line from FEILER, a brand of traditional German craft chenille weaving. A special collaboration with FEILER CLEAR LABEL.
https://prcdn.freetls.fastly.net/release_image/30941/149/30941-149-7c1a6684a76ae58b11ed2c7144372c0c-1600×1200.jpg Feiler Japan Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; CEO: Naohisa Yagi) is pleased to announce the release of items from the special collaboration design “CLOUDY FRUIT FLOWER” with “CLOUDY,” a brand that works with customers to take action to “solve social problems through shopping,” and “FEILER CLEAR LABEL,” a new line from German chenille brand FEILER. The two companies began collaborating in 2021, and this year marks the fifth year. Some of the products released have sold out on the same day, and the response has been great. Customers who have purchased the products have also highly appreciated the fact that a portion of the sales will be returned to workers in Africa, making this a popular collaboration. The donations from FEILER are used to help support the costs of workers in Ghana who usually work away from their children to travel home to see their children in their hometowns once or twice a month. We would like to express our sincere gratitude to everyone who purchased the special CLOUDY x FEILER CLEAR LABEL collaboration products. October 2021 ¥453,651 October 2022 ¥742,984 October 2023 ¥2,673,464 October 2024 ¥2,127,046 Total ￥5,997,145 Product SPECIAL COLLABORATION CLOUDY×FEILER CLEAR LABEL “CLOUDY FRUIT FLOWER” 9 types
https://prcdn.freetls.fastly.net/release_image/30941/149/30941-149-cc6035c25dfb456ffef2331a80d38d4a-1240×1755.jpg This year marks the fifth year of the collaboration between the two companies. The original textiles designed by CLOUDY’s Ghanaian designer are expressed in chenille, a traditional German craft fabric. A wide range of items using chenille are available, including handkerchiefs and towels, which are standard items of FEILER, as well as bags and pouches. For the first time, in 2025, we have selected original designs designed by CLOUDY’s designer in Ghana, Africa, to match Japan’s beautiful four seasons: spring, summer, autumn and winter. Cloudy Fruit Flower is a summer pattern of juicy fruits dancing together. Respect and dynamism. The slices of orange, lime and mint, each with their own unique taste, dance together and respect each other, representing the most positive feelings that come from enjoying each other while recognizing each other’s strengths. Enjoy the colors and designs inspired by African fabrics. Sales ■CLOUDY Release date Wednesday, June 25, 2025 Retailer ◆Hankyu Umeda Main Store 1st floor Kotokoto Stage 11 Date: Wednesday, June 25, 2025 – Tuesday, July 1, 2025 Address: 8-7 Kakuta-cho, Kita-ku, Osaka City, Osaka Prefecture Business hours: 10:00-20:00 ◆CLOUDY Harakado store (permanent store) Release date: June 25, 2025 (Wednesday) ~ Address: 2F Tokyu Plaza Harajuku “Harakado”, 6-31-21 Jingumae, Shibuya-ku, Tokyo Business hours: 11:00-21:00 ■FEILER Release date Scheduled to be released on Wednesday, July 2, 2025 Retailer ◆Feiler Official Online Shop https://feiler.jp/clearlabel *Scheduled to be released at noon on Wednesday, July 2, 2025 ◆Feiler Ginza Main Store 4-4-1 Ginza, Chuo-ku, Tokyo ◆Feiler Tokyo Midtown Hibiya Store 2F Tokyo Midtown Hibiya 1-1-2 Yurakucho, Chiyoda-ku, Tokyo ◆Isetan Shinjuku Store Main Building 6F Feiler Shop 3-14-1 Shinjuku, Shinjuku-ku, Tokyo ◆JR Nagoya Takashimaya 9F Feiler Shop 1-1-4 Meieki, Nakamura-ku, Nagoya, Aichi Prefecture ◆Nagoya Mitsukoshi Hoshigaoka Store 2F Feiler Shop 14-14 Hoshigaoka Motomachi, Chikusa-ku, Nagoya, Aichi Prefecture ◆Takashimaya Osaka Store 1F Feiler Shop 5-1-5 Nadanami, Chuo-ku, Osaka City, Osaka Prefecture ◆Hankyu Umeda Main Store 7F Feiler Shop 8-7 Kakuta-cho, Kita-ku, Osaka City, Osaka Prefecture ◆Daimaru Kyoto Store, 4th floor, Feiler Shop, 79 Tachimachi Nishimachi, Shijo-dori, Takakura-nishiiri, Shimogyo-ku, Kyoto City, Kyoto Prefecture ◆Feiler Tenjin Underground Mall Store, Fukuoka Prefecture, Fukuoka City, Chuo-ku, Tenjin 2-chome Underground, East 8th Street *This item is not sold at any department store Feiler shops or LaBally by Feiler shops other than the above stores that carry Feiler Clear Label. *Reservations are not accepted. *We do not accept reservations or cash on delivery after the release at physical stores. Please note that we may cancel this offer without notice after a certain period of time has passed. *Sales methods may change in physical stores depending on how busy they are. *Release times on the official FEILER online shop may vary slightly. *If there is a high volume of traffic to the online shop even before the start of sales, customers will be directed to a “virtual waiting room” online and guided to the site in order. If you have disabled the “cookie settings” in your browser, please enable them and wait. The number of people waiting and the waiting time will be displayed, and you will be able to enter in order, but please note that this does not guarantee that you will be able to purchase products when you enter. *You cannot choose the pattern at the official Feiler online shop. Purchase Limit Items other than handkerchiefs and guest items are limited to one per person. *Purchase quantity restrictions may be lifted without notice after a certain period of time. Donation
https://prcdn.freetls.fastly.net/release_image/30941/149/30941-149-1e9ad33cad0f97e9b6af1ff36fff15b8-1600×1200.jpg A portion of the sales of this collaboration product will be donated to the NPO CLOUDY. The donations made through the collaboration with FEILER, a brand that has been passed down and loved by families, will be used to support the expenses of workers in Ghana who usually work away from their children to return home to see their children who live in their hometowns once or twice a month. We hope that this activity will create moments filled with smiles for parents and children, and also provide an opportunity to learn about the working environment of women in Ghana and the current situation of parents and children. With FEILER Clear Label, customers can take part in supporting women and children in Ghana while enjoying fashion. >>A video closely following a worker returning home to see his family
(https://www.youtube.com/watch?v=aXriD_6iJDY ) Special event held! Sunday, June 22, 2025 CLOUDY×FEILER Special Workshop
https://prcdn.freetls.fastly.net/release_image/30941/149/30941-149-13d29952aa3d75dfe43673a19e01342e-1600×1200.jpg The #FeilerWorkshop is held with the desire to share time with you, “as if your heart is dancing” just like when you interact with Feiler. As the 13th installment, we will be holding a special workshop to commemorate the release of the July product of the special
collaboration design “CLOUDY FRUIT FLOWER” with the brand “CLOUDY”, which creates actions with customers to “solve social problems through shopping”. This workshop is paid, and all participation fees will be donated to the NPO CLOUDY. The donations made in collaboration with FEILER, a brand that has been passed down through families and continues to be loved, will be used to help cover the costs of workers in Ghana who usually work away from their children to travel home to see their children in their hometowns once or twice a month. The theme of the workshop is “Let’s treasure people and things.” CLOUDY’s main base of operations is Ghana, Africa. This place is filled with a mind of “laughter and dance.” We will take a peek into their lives and explore what they want to cherish in order to live each day to the fullest. In addition, inspired by the ingenuity of the people of Ghana, who are born from what they “don’t have,” we will hold a workshop using leftover fabric from the production process of Cloudy Feiler items. Why not spend some fun time together with us, and have the opportunity to cherish the things around you? We look forward to your participation. [Application Period] Tuesday, June 10, 2025 to Friday, June 20, 2025 at 23:59 *Applications will close once the capacity is reached. [Participation Fee] 1,000 yen per parent-child pair *Participation fee will be paid when you apply. [Application Conditions] (1) This event requires a fee, and those who agree with this. * The entire participation fee for this event will be donated to the NPO CLOUDY. (2) Those who are Feiler Members * You can join immediately by downloading the app. (3) Children in grades 1-6 *We do not accept participation by adults only. *Please enter your child’s age when applying. (4) Those who can attend the event on the date and time of the event (5) Those who agree to the event being published on the CLOUDY website, in the Feiler magazine, and on both SNS accounts, etc. (6) People who can share photos and videos of the event on Instagram/X, etc. ※Those who meet all of the above conditions (1) to (6) are eligible. [Number of participants] 16 groups per session *Each group will consist of one child in grades 1-6 and one parent. * We do not allow accompanying persons, including infants, to attend. * Please enter your child’s age when applying. ■Click here for details https://www.feiler-jp.com/feiler_magazine/detail/478 Instagram Live! Product introduction on @feiler_jp from 21:15 on Tuesday, June 24, 2025
https://prcdn.freetls.fastly.net/release_image/30941/149/30941-149-2ff2a19935d976ee519e52e0104bc5e5-1600×1200.jpg On Tuesday, June 24, 2025, from 9:15pm to 9:45pm, CLOUDY Harakado store will be hosting an Instagram Live to introduce the products on the official Feiler Instagram (@feiler_jp) and Cloudy Instagram (@cloudy.tokyo) accounts, with guest Mumouni Jino Fatima, a CLOUDY shop staff member. This is your chance to see the products first, so be sure to check it out. 【CLOUDY】 “Solving social problems through shopping” We work with our customers to create jobs in Africa through color and fashion. We offer miscellaneous goods produced in Ghana, Africa, and apparel made from textiles drawn by CLOUDY creators. The company operates its own factory in Ghana, Africa, creating jobs for 630 people, while establishing a “business model that makes the social business itself self-sustaining” by circulating profit (business company) and nonprofit (NPO). A portion of the sales of the products is returned to activities to solve social problems in Africa through the NPO CLOUDY, which it operates itself. Management: DOYA Co., Ltd. Established: January 2015 Representative: CEO Hayato Doji HP: https://cloudy-tokyo.com/ Instagram: @cloudy.tokyo X: @cloudy_tokyo 【FEILER】 FEILER (Hohenberg, Germany / Founded in 1948) is a lifestyle brand that represents chenille weaving, a traditional craft fabric from the Bavarian region of Germany, and offers a wide range of products that add color to a high-quality life, such as handkerchiefs with beautiful colors and patterns and a soft texture, interior cloths, pouches and bags. The quality of FEILER products is passed down and close to the history of families, and they have been loved by generations and times as heartfelt gifts for loved ones. And the feeling when you choose a handkerchief from over 200 colorful designs. The excitement of your heart when you suddenly pick up a pouch that feels soft to the touch in your daily life. Because FEILER can be carried anywhere, you can always awaken the excitement that everyone has. The brand message “The heart can always dance” expresses our desire to bring color to the lives of many people through the “drive of emotion”. 【FEILER CLEAR LABEL】 “FEILER CLEAR LABEL” “Clear Label” is a new line with the concept of “More freedom, more happiness” that delivers “Happiness” to the important moments of each and every person who enjoys every day to the fullest. It pursues excitement while inheriting the soft texture and beauty of colors and patterns that FEILER has always treasured. The high-quality finish, with attention to detail, will envelop you in a feeling of happiness the more you touch it. It will casually and dramatically color your everyday life, which is greedy for fun. ◆Feiler brand site https://www.feiler-jp.com/ ◆Feiler official online shophttps://feiler.jp ◆Official Instagram/X @feiler_jp Feiler Japan Co., Ltd.
http://www.feiler-jp.com/feilerjapan/ Feiler Japan Co., Ltd. (headquarters: Shibuya-ku, Tokyo) is a business company of Sumitomo Corporation and is involved in the import, planning, and sales of the German luxury textile brand “FEILER.” Failer 97 stores in Japan [of which are 15 Failer gift concept shops, Lovely by Failer, and 14 factory outlet stores] (as of June 1, 2025) Details about this release *This email was sent automatically, so please do not reply.