Baycrews signs retail partnership with Liverpool Football Club

Baycrews signs retail partnership with Liverpool Football Club ​
Baycrews Co., Ltd. Press release: June 10, 2025 Baycrews signs retail partnership with Liverpool Football Club
https://prcdn.freetls.fastly.net/release_image/11498/2097/11498-2097-00e1965dccccc0318d8245e995d6c9e7-3308×2206.jpg From left: Devi Hall: Director, Retail International Business Development / Maya Fujita: Brand Manager / Masayoshi Furumine: Vice President, BAYCREW’S / Lee Dwellyhouse: Senior Vice President, Merchandising / Masaru Watanabe: Executive Officer / Tomoya
Otakeguchi: Manager, International Retail Account Baycrews Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Shigeru Sugimura) is pleased to announce that it has entered into a long-term retail partnership with the world-renowned soccer club, Liverpool Football Club (Liverpool FC, hereafter LFC). Through this partnership, we will be responsible for the official retail development of LFC in Japan and will provide official LFC merchandise through both online and offline channels. In 2025, we plan to open multiple shop-in-shops (SIS) across the country, and in the future we are also considering opening the first LFC official store in Japan.
https://prcdn.freetls.fastly.net/release_image/11498/2097/11498-2097-e88b5056bd1d9dbe43886a7d799ae339-1280×853.jpg In addition, as part of the Liverpool FC Asia Tour to be held in July this year, we will also act as the club’s official tour retail operator in Japan for the match against Yokohama F. Marinos to be held at Nissan Stadium on Wednesday, July 30th. In parallel with the SIS expansion, we plan to open LFC-exclusive pop-up shops all over the country. We will deliver tour-exclusive products and official merchandise to even more fans. LFC already has 19 official stores around the world, boasting a global presence that exceeds that of major clubs in Europe and the United States. With over 4.6 million LFC fans in Japan, the club has the most of any Premier League club, and this initiative is an important step in meeting the needs of the rapidly growing domestic fanbase. The following is a comment from Masayoshi Furumine, Senior Vice President of Baycrews Co., Ltd. “We are honored to have entered into a partnership with LFC, a company with a global history in football. Sharing our values ​​and passion, we will further accelerate our global challenge. Please look forward to future developments.” Lee Dwellehouse, Senior Vice President of Merchandising at LFC, said: “We are thrilled to welcome Baycrews to the LFC retail family. Japan has one of the most passionate and fastest growing fan bases and this partnership will provide supporters with increased access to official merchandise and an authentic LFC shopping experience.” “LFC already has more official stores around the world than any other football or sports franchise and we are proud to enter Japan as an important step in our global retail journey. Baycrews has a fantastic reputation and together we will create new ways to connect with fans both online and offline. This summer the team is heading to Asia and there’s no better time to celebrate the start of this exciting journey.” About Liverpool Football Club Established in 1892. LFC is one of the oldest and most prestigious football clubs in the world, with 20 league titles including the Premier League, 8 FA Cups, 10 League Cups, 6 European Cups, 3 UEFA Cups, 4 European Super Cups, 16 Charity Shields, 2 Women’s Super Leagues and 1 Women’s Championship. As a socially responsible club, LFC takes pride in its ongoing efforts to build a better future for people, the planet and communities through its award-winning “The Red Way” philosophy. This includes improving sustainability across the club, improving equality, diversity and inclusion in all areas and, through our official charity, the LFC Foundation, providing support to children and young people in Merseyside and the surrounding area This includes efforts to create life-changing opportunities. About BAYCREW’S Founded in 1977. A fashion company that operates over 70 brands and over 400 stores, including fashion, food, fitness, and furniture, with the purpose of “providing the joy of life through food, clothing, shelter, and beauty.” Company Profile Company name BAYCREW’S CO.,LTD. Head Office Address 1-23-21 Shibuya, Shibuya-ku, Tokyo 150-0002 Founding July 22, 1977 Business Description Planning, manufacturing, sales, and operation of directly managed stores for women’s and men’s total fashion, operation of restaurants, operation of online shopping sites, and sales of furniture and operation of fitness businesses Group companies LADUREE JAPON Co., Ltd., Le Petit Mec Co., Ltd., KEBOZ Co., Ltd., WILLWORKS Co., Ltd. PRESS contact. BAYCREW’S CO.,LTD. Person in charge: Yu Ogawa 070-1548-1197 *This email has been sent automatically, so please do not reply.