New products inspired by Parisian artisans from Longchamp’s Le Rozo and Le Pliage collections will be released on Tuesday, June 10, 2025

New products inspired by Parisian artisans from Longchamp’s “Le Rozo” and “Le Pliage(R)” collections will be released on Tuesday, June 10, 2025. ​
Longchamp Japan Co., Ltd. Press release: June 10, 2025 New products inspired by Parisian artisans from Longchamp’s “Le Rozo” and “Le Pliage(R)” collections will be released on Tuesday, June 10, 2025. ~New “Epuree” products that taste like crispy, fragrant toast are also included in the lineup~
https://prcdn.freetls.fastly.net/release_image/17782/109/17782-109-5f7fa1eebfcf9ad06cd0acff82a72ad4-1090×395.png Founded in 1948 by Jean Cassegrain in Paris, France, Longchamp is a maison brand that combines modern luxury, creativity and dynamism. The brand will launch a lineup of new products from the “Le Roseau” and “Le Pliage(R)” collections, inspired by Paris, where artisans and savoir-faire are deeply rooted, and other items around the world. In Japan, the brand will launch nationwide from Tuesday, June 10, 2025, starting with the official online store, “Longchamp La Maison Omotesando”, “Longchamp La Maison Ginza”, and some boutiques. If you are looking for inspiration, just look up at the city of Paris – modern Parisians deepen their love for Paris and their “identity” while strolling through a city full of aesthetics that have been cultivated over time. This season, they are led to the atelier, where they quietly and slowly surrender to their creative activities, interacting with materials and breathing life into the Parisian spirit and icons of the house, Le Rozo and Le Pliage(R). Le Rozo means “reed” in French, and the collection features toggles in the shape of a flexible bamboo culm. As a collection that symbolizes the Maison’s savoir-faire, it is constantly reborn with new models, materials, and colors. This season, the bamboo, which is part of the Maison’s DNA, is more than just a lucky charm; it is an aesthetic compass. The favorite of the “modern Parisian” who admires the craftsmanship of artisans is the “Le Rozo” tote bag, which combines the artisan’s attention to detail with calfskin that develops a beautiful vegetal patina over time. When it was first released in 1993, it was touted as a work bag for fashion editors working on the front row of the runway, and it is a model that has returned to its origins and been reinterpreted as a bag that supports women’s active lifestyles. The “modern Parisian” coordinates it with a top with “bamboo” to enjoy Paris in a casual chic style. On another day, her companion is the “Le Rozo” tote bag, with a refreshing ecru cotton canvas on maple wood “bamboo”. She throws in her sketchbook, colored pencils, stationery, and even her computer and heads out into the city, where she is absorbed in drawing for hours under the Parisian sunshine. Like a mood board in her studio, Le Roseau expresses her changing emotions with colors such as yellowish and oregano green, and accompanies her in a variety of designs, from top-handle bags to cross-body bags, buckets, hobos, and a new model of shoulder bag. Longchamp, as a marocchinelli (leather specialist), has a deep connection with savoir-faire, and this season it celebrates artisans who create aesthetics from their hands. The collection expresses the sensibility that they feel when they touch materials such as wood, stone, textiles, and leather. Le Rozo is also the embodiment of the savoir-faire that the Maison has perfected, and every detail is filled with homage to artisans. “With Le Rozo, the Maison and the artisan become one,” says Creative Director Sophie Delafontaine.
https://prcdn.freetls.fastly.net/release_image/17782/109/17782-109-54df3592b133b38157fd7ec109d96302-919×411.png Back in her studio, the “modern Parisian” is immersed in ceramics. She shapes clay, spins the potter’s wheel, and applies glazes. Each piece celebrates creativity, from the dangling charms of ceramic objects in the “Le Pliage(R) Ceramic” and “Le Panier Pliage(R) Ceramic” to the eye-catching bicolor crochet pattern that resembles a pattern carved into ceramics in the “Le Pliage(R) Fille Craft”※, and the topstitched toolbox in the “Le Pliage(R) Extra Worker.” And in the café near the studio, you can enjoy a crispy and fragrant Epuree toast bag, perfect for taking a break from your creative work. *Collaboration with Anaka, an NGO in Madagascar that works to support children’s education and women’s advancement in society.
https://prcdn.freetls.fastly.net/release_image/17782/109/17782-109-21b17029a63fd717efce041b57c23795-935×401.png Today, “modern Parisians” continue to pay homage to artisans and enjoy their love for Paris and their own individuality. 【About Longchamp】 Founded in 1948 by Jean Cassegrain in Paris, France, Longchamp is a maison brand that combines authenticity and energy. The brand, which began with the world’s first luxury leather-wrapped pipe, which is a pipe wrapped in hand-stitched leather, continues to convey the style of the Longchamp woman, reminiscent of modern Parisienne full of “joie de vivre” (joy of living), while following its heritage of over 70 years. Longchamp has released iconic and timeless bag collections that embody French savoir-faire, such as “Le Pliage(R)”, inspired by Japanese origami, and “Le Roseau”, with its impressive bamboo toggle, which was released in 1993. In addition, with the motto “We produce, we care, we repair”, the brand promotes sustainability, and since 2019 has been working on the development of “Le Pliage(R)”, which uses recycled materials, and by the end of 2022, all “Le Pliage(R)” will be switched to recycled nylon. Currently, under the direction of Creative Director Sophie Delafontaine, Longchamp releases ready-to-wear that reinterprets French elegance, as well as bags, accessories, shoes, eyewear, and travel goods for women and men every season. Longchamp has been a family-run business for four generations and is still owned and operated by the Cassegrain family, with over 300 directly managed boutiques in 80 countries around the world. In Japan, Longchamp La Maison Ginza was opened in July 2019 and will have 44 stores including the flagship La Maison in Omotesando and Ginza (as of July 2024). In addition, Longchamp, which values ​​craftsmanship based in its atelier in Segre, France, has been certified as an intangible cultural heritage company by the French government since 2007. 【Contact information at time of publication】 Longchamp (Longchamp Japan) TEL 0120-150-116 Official online store https://www.longchamp.com/jp/ja/ Instagram https://www.instagram.com/longchamp/ LINE @Longchamp.Japan YouTube https://www.youtube.com/longchamp Facebook
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