SANYO SHOKAI CO., LTD. 2024 “SANYO Awards” Awards Ceremony to be held

[Sanyo Shokai Co., Ltd.] 2024 “SANYO Award” Award Ceremony Held ​
Sanyo Shokai Co., Ltd. Press release: June 11, 2025 2024 “SANYO Award” award ceremony held ～ Honoring the people who support our excellent sales service and product development ～ Sanyo Shokai Co., Ltd. held the awards ceremony for the “SANYO Awards”, an awards system for sales floors nationwide that achieved excellent results in 2024 and planning department teams that developed excellent products, at Sanyo Shokai Head Office (located in
Shinjuku-ku, Tokyo) on Friday, June 6th. In the “Retail Division”, 34 sales floors that contributed greatly to performance by achieving the annual budget were selected from 775 sales floors, and in the “Product Division”, 3 “Excellent Award” products and 1 “Sustainable Award” products were selected and awarded from 22 products entered by each brand based on selection criteria such as “List Price Consumption Rate (※)”. Approximately 80 people, including representatives from each sales floor and planning department nationwide, participated in the award ceremony (award-winning staff from branch offices participated remotely). The grand prize “President’s Award” and the “runner-up” were announced on the day from among the selected sales floors and products, and everyone praised their achievements. Through such efforts, we will continue to improve employee engagement and aim to provide high-quality services and develop products that meet the needs of consumers and society. (※Opening price consumption rate:
consumption rate at regular price)
https://prcdn.freetls.fastly.net/release_image/9154/715/9154-715-c0a01e89337398f154ab7019c2f25562-3492×1964.jpg “SANYO Award” winners and executives ■About “SANYO Award” Our company has held the “National Outstanding Salesperson Awards Ceremony” once a year since 1986 to honor the achievements of our fashion advisors (salespeople) in order to improve their skills and motivation and promote internal communication. From 2017, the name of this award system was changed to “SANYO Awards” and a “Product Division” was added for the planning department involved in manufacturing. In addition, from 2022, we have established the “Sustainable Award” (※) with the aim of promoting the development of excellent products from a sustainable perspective. The aim of this award is to boost the morale of our employees, who provide a consistent service from product development to sales, and to further strengthen our “product power” and “sales power.” (※)About the manufacturing of products using environmentally friendly materials and the “Sustainability Award” https://www.sanyo-shokai.co.jp/sustainability/environment/eco-friendly/ ■Retail division selection method and award results 775 sales areas that were open in FY2024 were selected based on the results of 4 items: 1. Budget achievement rate, 2. Year-on-year change, 3. Per head (※), and 4. Expense ratio. 24 sales areas that contributed the most to achieving the annual budget were selected as “Excellent Award winners”. Among the brands and areas that were not selected for the Excellence Award, 10 sales areas with points equivalent to those of the “Excellence Award” were selected as the “Fighting Spirit Award.” In addition, sales areas that performed particularly well among the Excellence Award winners were awarded the “President’s Award” (Grand Prix) and “Runner-up Grand Prix.” (※Per head: Sales amount per staff member) ＜Retail Division: President’s Award (Grand Prize) and Runner-up＞ ■President’s Award (2 sales floors) Brand name Department name Paul Stuart (Gentleman) Tobu Department Store Ikebukuro Mackintosh London, Mackintosh Philosophy Karuizawa Prince Shopping Plaza
https://prcdn.freetls.fastly.net/release_image/9154/715/9154-715-f33e1428bc73198e1649bef66220a860-2301×1726.jpg ◆Retail Category “President’s Award” Paul Stuart Tobu Department Store Ikebukuro Store Manager Yasuhiro Terada
https://prcdn.freetls.fastly.net/release_image/9154/715/9154-715-e95cc2cbf13febfb521aa801d20b9a4f-2301×1726.jpg ◆Retail Category “President’s Award” Mackintosh London, Mackintosh Philosophy Karuizawa Prince Shopping Plaza Store Manager Rie Nakajima ■ Runner-up (3 sales floors) Brand name Store name Blue Label Crestbridge Ginza Mitsukoshi Loveless Loveless Aoyama Mackintosh London Mitsui Outlet Park Kisarazu ■Product category selection method and award results Product Division Selection Method> In the Product Division, from among the products planned and produced in fiscal year 2024, 22 products nominated by all brands were comprehensively judged based on two items: 1. List price consumption rate (※) and 2. Product gross profit amount, and three products were selected as “Excellent Awards”. As with the Retail Division, the best product was awarded the “President’s Award” (Grand Prix). In addition, one product was selected as the “Sustainable Award” based on a comprehensive judgment of product development and initiatives from the perspective of sustainability, topicality, consumption rate, etc. ＜Product category: President’s Award (Grand Prix), Excellence Award, Sustainability Award＞ ■President’s Award (1 product) Brand name Product name Price including tax Paul Stuart (Gentleman) BLACK OF BLACKs Stand Collar Coat ¥121,000
https://prcdn.freetls.fastly.net/release_image/9154/715/9154-715-456e3927fbbe85af1d9a3b12ed8ae584-1000×1101.jpg Paul Stuart (Men’s) BLACK OF BLACKs Stand Collar Coat Award-winning product introduction This stand-up collar coat is made of Sanyo Shokai’s original fabric “BLACK OF BLACKs”, which expresses a high-quality deep black color through special dyeing techniques and processing. It has a deeper texture than regular black and a removable quilted liner for warmth. This black coat has a neat design that is perfect for business and formal occasions. Developer’s comment Given that the wool stand-up coat has become the face of the brand, we started this project with the desire to develop a standard product in synthetic materials. We have succeeded in reproducing the smart silhouette and three-dimensional collar pattern that were well received in the wool coat. ■ Excellence Award (2 products) Brand name Product name Price including tax Amaka Photoelectronic knit jacket ¥39,600 Sanyo coat “Aomori Down” BLACK OF BLACKs (middle) ¥209,000
https://prcdn.freetls.fastly.net/release_image/9154/715/9154-715-7abb02848e3a54c71a86394cca282205-576×720.jpg Amaka Photoelectron Knit Jacket
https://prcdn.freetls.fastly.net/release_image/9154/715/9154-715-71cad77eb22d8dc47e60184069ff465f-576×720.jpg Sanyo Coat “Aomori Down” BLACK OF BLACKs (Middle) Award-winning product introduction: Amaka/Photonic Knit Jacket This knit jacket is based on the brand’s archives and pursues even greater comfort, functionality, and design. It uses Photonic yarn, which is lightweight and maintains natural warmth, and is suitable for extended periods of transition. By knitting with a three-dimensional pattern, we have achieved a sophisticated silhouette like a jacket, despite the knit material. Award-winning product introduction: Sanyo Coat/Aomori Down BLACK OF BLACKs (Medium) The coat-specializing brand “SANYOCOAT” and our own factory “Sanyo Sewing This high-performance down coat was developed by the “Aomori Factory” with the aim of establishing a new flagship product following the “100-Year Coat”. Inheriting the roots of our company’s original business of making raincoats, this coat is highly waterproof and windproof thanks to its “heat-pressing” specifications. In addition to being lightweight and warm thanks to the use of Aomori-produced down, which is used in high-end futons, this coat expresses a deep black color using our proprietary “BLACK OF BLACKs” fabric, making it a garment that brings together our company’s technology and research and development capabilities. ■Sustainable Award (1 product) Brand name Product name Price including tax Macintosh London (Women) Bicolor Taffeta Short Coat ￥89,100 *Price is for regular size
https://prcdn.freetls.fastly.net/release_image/9154/715/9154-715-e336f6b29999ee3f366a1577398c9b3c-1900×1900.jpg Mackintosh London (Women’s) Bicolor Taffeta Short Coat Award-winning product introduction This coat is made of stretchy and lightweight taffeta material. It was developed with the aim of actively utilizing recycled polyester. The short length design allows for a well-balanced styling with voluminous bottoms such as wide pants and long skirts, which have become standard in recent years. It is easy to wear regardless of height or style, and you can enjoy trendy coordination. This is a piece that combines sustainability, functionality, and fashion. ■Words from President and CEO Shinji Oe
https://prcdn.freetls.fastly.net/release_image/9154/715/9154-715-da1906e45b3b5f1b5cf4152bcd03f35c-1892×1350.jpg President and CEO, Shinji Oe The SANYO Awards were resumed in 2022 after being suspended due to the COVID-19 pandemic, but we are pleased that they are being held again this year and that we have the opportunity to honor those who have achieved outstanding results in the sales field or in product development. This award is for the fiscal year 2024, and it is clear that your hard work has supported us in the midst of a tough company-wide performance, and we would like to express our sincere gratitude for your efforts once again. We are already in the second quarter of this fiscal year, but in order to achieve our goals for this fiscal year, we would like each store and each employee at each store to continue to come up with specific measures. Of course, this cannot be achieved through the efforts of the stores alone, so I hope that they will make requests to
headquarters regarding product planning, merchandising, product editing, and product flow including VMD, and work together with them to make this a reality. Next, the three products that were selected for the Product Category Excellence Award have the following in common. 1. The product was developed through the Product Development Committee 2. These products have clear differentiation elements from general products in terms of functionality or specifications, such as photoelectron, BLACK OF BLACKs, and high-quality down, and offer new added value that has never existed before in the world. All of these are in line with our basic policy in product development, which is to create innovative products that will make a splash in the market. We feel a strong sense of accomplishment in the sense that product development based on this policy has been proven to lead to market evaluation, and we believe that this will serve as a guide for future product development. The driving force behind our company’s future growth will be our “product appeal” and “sales power.” These two will be the two wheels of the car for growth. As you know, in the medium-term management plan announced in April, we have once again set the strengthening of “product appeal” and “sales power” as a key issue for our company to achieve basic growth. All of you attending today are engaged in the core business of your company. In that sense, it is no exaggeration to say that the success or failure of our medium-term management plan depends on your hard work. With that in mind, I would like you to carry out your duties with a strong sense of mission and pride. More Details about this release *This email will be sent automatically, so please refrain from replying.